♪ ♪
What's up, beautiful people?
It is your homegirl, Ms. Shameless,
all up in your building!
And guess what, guys? I have a million subscribers!
[cheering]
Money dance! Money dance! Oh my God!
My moment! Five years in the game, ladies and gentlemen!
[gasping]
I would just like to thank the Academy,
Fenty Beauty, Trophy Wife [ph.], my mom, God.
Thank you, boos, for supporting me throughout
these five years.
It has been super long.
And I am not an overnight success.
I am like the quintessential slow-and-steady wins my race.
So I'm just so happy. This is long overdue.
But I am happy to be here,
and I am happy to be here right now,
because this just happened on the weekend,
and I uploaded my Fenty Beauty video.
If you haven't peeped it,
you might as well go click that i button.
But I uploaded that on a Friday.
I was in San Francisco filming with Google,
but I didn't sleep that much,
and when I did wake up from my slumber,
I discovered I was at a million.
It was really cool because on set we had confetti,
so it was very life imitating art, art imitating life.
It was awesome, and I'm so glad
that this weekend went down the way it did
because the reality of this situation was,
a week ago, my life -- even a few days before that,
it was just like, ugh!
The perception of a million,
you would think I'd have a million in the bank,
and that's just not the case.
The reality is, I am about to be homeless.
I just got a letter from my landlord saying
I can't live here anymore.
And so I got to situate that.
My dog has fleas.
I have my own business.
I have a production company.
And it is self-funded by me.
I am the only investor.
And when you run a business,
as all of my fellow entrepreneurs know,
it is hard, and you need a lot of money
to keep the ship floating.
So I have tapped out pretty much all my resources,
and it is a terrifying place to be
when you are just coasting when you're that close.
I'm super happy to be here,
and the reality of what I have learned is,
live in the moment and celebrate where you are.
There is always something to be happy and grateful for,
so despite me about to be homeless,
because I don't know -- I can't deal with that right now --
despite Jackie having fleas, despite funds being like ahhh,
I have a roof over my head.
I have friends and family.
I'm doing what I love doing,
and life is good in sunny California.
I can have everything in the world,
and it will mean nothing if I don't do anything with it.
You can have all this potential and sit on it
and not get anywhere.
So what I've learned over the course of these five years
is, what am I going to do?
What am I going to do now that I have a million subscribers?
What am I going to do now that I have this business?
What am I going to do now that I'm in this space?
Ah-ah-ah-ah-ah-ah-ah. I'll figure it out.
I do know celebrate where you are,
but also plan for tomorrow.
There is so much that can happen in the flip of a switch,
so yes, cop your mom that purse that she always wanted
because she could never afford it.
Get you that Fenty Beauty collection.
Get you your car, your house, all of that.
But in doing that, also prepare for tomorrow.
And that's part of adulting. That's part of growing up.
That's part of planning and running a business.
Yes, be present in the moment and do you and be shameless
and all that good stuff.
But be a grownup. Be an adult. Be mature.
And these are all things that I've done.
But now I'm in a different league,
so it's just like, dang, girl, you've gotta learn,
relearn this shit that they didn't teach you in school.
So this is the school of hard knocks.
And it's awesome.
It's stressful, but I do know with stress comes growth.
In order for a plant to grow,
it needs to push through all the shitty dirt,
like, literally shitty dirt, to blossom
into this beautiful magnificent colorful little thing.
What's next, girl?
House of Shameless. What is that, even?
Why are you talking about this? What is this business?
What do you do outside of YouTube?
I have a production company
that produces videos for brands with influencers,
and I am pushing and putting all my energy in that.
Ways that you can support a YouTuber and influencer --
you can subscribe to their channel,
because once an influencer has a million subscribers
or whatever number they have,
they can use this as leverage to get work.
That's how we're able to produce these videos
so you don't have to pay.
This is a free service,
but the reality is we spend a lot of money
to make sure it's free,
and brand deals help support that.
So you can watch our videos, you can like them,
you can comment, you can engage.
You can also support them by buying their merchandise.
A Shameless Manifesto. A Do You, Boo hat. Pins.
If a YouTuber is selling merchandise, like myself,
you can buy and support,
and that, again, allows us to continue
to have this service for free.
I just want to keep you guys inspired.
I want to keep you shameless.
Ultimately, yes, I would love to be rich and famous.
But I am really about opening up the opportunities
for other people, too.
I could just leave it all behind and just be like,
I just want to be a YouTuber, film in my own place,
and take the money and run.
But I don't want to live that life.
I don't want to just be out here making all this cake
just for myself.
I feel like as an artist, as a creative
and as a person who has come up from here,
I need to give back.
What's next? One million?
She gonna throw a party in New York City. Yes.
I am gonna come back to where it all started,
and that's in New York City.
So we're gonna talk the specifics
of being an entrepreneur, of running a business,
what to know, learning what I've learned,
the highs and the lows,
from not just myself, but from my New York City friends.
So make sure you follow me on Twitter, on Instagram,
so you know when that's gonna go down.
But it's gonna go down soon.
So yes.
Thank you guys for supporting me
throughout this entire journey.
It has been challenging as a mofo,
but you have made this space a very inspiring
and supportive space,
so I will forever be grateful to have you on Team Shameless,
and you have transformed my life,
and I hope that my videos and my message
has transformed yours.
If you are new to this channel,
watch Video #1 so you know what the heck
Shameless Maya is really and truly about, boo.
And until then, I'mma take my 1 million boos
and just, like, scurry and make that ish
into something beautiful.
Until next time, remember to do you, be you
and stay true, boo. Be shameless.
♪ ♪