Mumbai, the city of dreams for almost all of us. But today, its the city of tribute,
because Royal Enfield is said to announce the price of their limited edition Despatch motorcycles.
We are at the store here in Bandra, Linking Road in Mumbai and lets see what unfolds.
Despatch rider collection basically comes from the time and from our very strong association
with the wars, and from the world wars where the Despatch rider was a person who used to,
was a very pivotal person who was the interface between the frontline and the headquarters,
and the attributes that the Despatch rider, sort of exemplified which were durability,
endurance, delivering messages irrespective of what time, what terrain to cover, what
temperatures, is exactly what our motorcycles are also doing. That being one, and the other
is the association is a real association, which means that Royal Enfields were actually
used by Despatch riders. They were part of the war, and the winning of the war process,
and we wanted to bring that to life. And we also realised that the idea of the Despatch
rider comes not just from the motorcycle, but also with all the associated gear, and
we've taken inspiration some of the stuff that I'm wearing is also inspired from that era.
As a product, we are offering a pure motorcycling experience which is not extreme
in any form. So you can as much use it for a commuting purpose as you can for your weekend
rides or your longer rides.So that's the motorcycle from a product performance remains the same.
But what we did get from a lot of customers, both current and potential, is the need for
certain features called characteristics which make it a little more unique even beyond the
look of an already unique motorcycle like the classic 500 is. And what we've added therefore
here are, little touches which were things that almost were latent needs. We've got leather
brought in from Italy for our seats, we've got leather piping and belts. We've got most
importantly the hand-crafted nature of our motorcycles yet exemplified with these designs
that are hand-imposed on the motorcycle, and it takes a lot of effort to put it together.
Its basically technology of super-imposing a film, which is a camouflage film on top
of a color which is very very Royal Enfield. But what it does is, it first brings to life
the, sort of war credentials and the endurance credentials of the motorcycle from a emotional
benefit point of view. And from a physical benefit point of view, like I said, it is,
there is a uniqueness element because its not a paint job done out of a machine. While
its a film, the way its applied will mean that, if you put three motorcycles together,
they will have a unique character in terms of the way they will look. That's really what
we try to bring to life. The interesting bit about that is that each motorcycle, has a
different look. Its not that everything is cookie-cutter. So, we have 600 limited edition
mototrcycles across three different colors, two of them are available in India, one is
available only internationally, but each of them will have a slight uniqueness to it which
is that person's own. They also have a unique serial number between 1 to 200, there will
be a unique number. The motorcycles are only going to be available online starting from
15th of July from 10 AM on our online store. We expect delivery of these motorcycles starting
in about 4 weeks from the time of booking.
And we have the pricing of the limited edition
Despatch motorcycles, and that is 2,24,752 rupees on-road Mumbai to be very precise.
And these are gonna be available on 15th July at 10 AM only on store.royalenfield.com.
So what are you waiting for, lets get this going!