the entire beginning part of your career is really a challenge
you know it's everything's a prelude up until you get that one
big song or you get signed or something like that that's just like the beginning
of your story yeah and people don't realize people
think nowadays just because the tools to make music
are so accessible everyone thinks that they can be the biggest star you know
the next little punk the next big rap but it just blows up randomly
off a soundcloud but no one really realized most people don't
realize how much underlying work that takes you know
before 24 golden would take over the tick tock platform with his hit song
city of angels with over 300 000 videos on the platform featuring his track
before 24 golden would juggle his blossoming music career while being a
student at the university of southern california
have over 377 000 followers on instagram over 373 000
subscribers on youtube 36.6 000 followers on soundcloud and a
whopping 2.1 million followers on tick tock at the time of this recording
it seems like every decade music fans they discover a talented prodigy with
the vision to transcend their actual age and for this generation well 24 golden
is arguably the one now after going viral on soundcloud in 2018 with hits
like iphone and balling like sharif well goldeny found himself in the office
of music executive barry weiss who was blown away by the youth's
intelligence charisma and ear for music still just the teenager he inked a deal
with records llc label barry weiss literally called me like 30
minutes later and he was like yo i'm trying to fly out to la right now and
sign you and he literally flew out to la that
next monday but golden is far from hands off and he shepherds his own career with
the strategic intent of a ceo now as an early adopter of tick-tock it
was golden who pushed for city of angels to appear on the platform
going against his management's wishes only to discover great success
now the dude has over 2 million followers on the platform which is more
fans than he has on any other platform combined so
how did golden find himself going from an honor student in san francisco
to the next big thing well that's what we do here so that's what we're going to
tell you what's going on fab it's your boy
michael credon back at it again with a brand new episode of before they were
famous this one taking a look at the rising
star of 24 golden now with city of angels becoming the
anthem for an entire platform right now well we thought what better time than
ever to check out his come up story so you guys got to let me know of course
who's next in the comments down below and i'll see you guys after the intro
hey be sure to subscribe and hit that bell boom
24 golden was born golden landis von jones on november 13 2000
in san francisco and with a mouthful of a name like that
up in a neighborhood that was known for its violence
well as parents they worked hard to make sure he was always busy and preoccupied
with other things which kept him off the streets and i
grew up in lakeview which is like one of the last like hoods in san francisco and
my parents were very good about you know kind of keeping me always busy doing
something productive you know so i didn't
fall you know accustomed to the typical story of kids in the hood
but so i was always in school doing after school stuff dancing
singing playing video games you know making money
uh uh just selling shoes and stuff like that both as parents they worked in the
entertainment industry as models and actors
and they booked golden for acting gigs at a young age now he started a number
of different commercials including ones for lunchables honda and
blue diamond almonds as a kid he was also introduced to music
by his parents who would tour the world and then bring back influences of all
types for him to listen to now the standout acts they were the
likes of black eyed peas akon and kanye west he also told double
xl i vividly remember my mom would put on the vhs of michael
jackson's greatest hits music videos i'd watch them all the time
my dad played a lot of miles davis so very electric
all over the board styles of music and eras now drake was also another big
favorite during his youth and he told heavy.com drake was my favorite rapper
growing up and still is my favorite rapper
so he definitely got me into music but i gotta give it up to asap rocky and the
asap mob because they were just so fly with it
they made rap cool to the next generation during middle school and high
school will golden he would spend a couple years as part of his school choir
and with that will music it really began to take on a more personal worth and
importance in his life now when school social studies was his favorite class
as he created a window into the diversity of culture that makes up the
united states and it reflected his own story as well
capoeira which is an afro-brazilian martial art
form and while i might not really understand fully what that is
i tell you i don't want to find out the hard way an early desire for some
throwback jordans found itself blossoming into a full-blown sneaker
obsession one that his parents they refused to
sponsor so golden he took to the trade of selling and reselling running shoes
himself and he developed a personal mantra that
goes like this a no simply means not right now now before he
would go on to take over the music visible golden he had other plants
now a side hustle of kick resale it dovetailed nicely into a business
education at usc where he was looking to become a hedge
fund manager but around this time he first started attending university
well it was the exact same time that his star began to explode on the internet
now right before college she began freestyling to beat on youtube
which eventually led to a connection with paper boy who let him use his
studio to record some music now the first song he ever posted the
soundcloud was called broke boy and it's a track that he has since
locked up tight the first song i ever made was called
broke boy and you can't find it anymore it's privated on my soundcloud it's got
like 1200 plays but it was just like you know everyone's
first song ain't the best so so i just wanna my second song is a way
better first song than my real first song his hit song about shaquille
o'neal's son ballin like sharif was one of his first tracks that brought him
some notoriety when it gained traction with a write-up
on a website djbooth.net he wrote another article following up
the first one saying like i listened to these soundcloud rappers
and here's what i think yeah and out of all the songs she was like about
my song bond like sharif that was a song bond like yeah i heard it swish swish
but but he was like out of all the songs like this one has the biggest potential
like i think 24k golden 24 karat gold is definitely gonna blow from there golden
he was off and running and when he got to usc
well he enacted a master plan to get himself even more publicity and get his
music noticed around campus in college i made these uh stickers that
were based off those little those little uh porn ads like this ugly
son of a bitch is super hot or whatever i made it i made
it this ugly son of a is respecting super
hot chicks and i put my face there and i threw
those up all over the college campus and eventually it just kind of became
like well known like oh that's the super ugly
son of a respecting all these hot chicks and he makes prior music
like you just got to keep going hard being consistent with the help of
producer d.a dominic cite his first record deal and with the continued
mentorship of paperboy well 24 golden he created his first
massive hit with the 2019 song valentino now this received well over 100 million
plays on spotify and over 22 million views on youtube now since then he
released his debut ep dropped out of college in november of
last year after he well i mean i really think the title
away but let's be honest here folks short of
a return to school much later on in his life
well he ain't going back i mean why the hell would he
and in terms of where he goes from here well my man he's got some plans he told
heavy.com music is my passion and i love making
music god has blessed me with a talent with making good music
and i'm trying to perfect that so i feel that i have to make music
it's a disservice to the world if i don't make music but there's so many
other things that i'm interested in like fashion
acting i just want to create my own world i want to become the 24 golden
lifestyle the food the music the movies the
fashion a certain way of thinking on the perspective of the world
that's what i want to do and i see my music as my fresh way to get in the door
to tell people who i am so totally manageable and not lofty at
all but i'm being honest i'm not doubting this dude's ability to
succeed at all of that he's well-spoken he's educated and he's dropping lyrics
that are making the entire world stand up and take
notice so one person can pull all this stuff off
well he might just be it but will he i guess we're gonna have to wait and see
of course because this is before they are famous alright guys my name is
michael creden we make all sorts of celebrity bios here for you on this
channel but it works off requests you guys got to let me know who's next in
the comments down below while you're still here be sure to check
out our instagram at before they are famous it's brand new
also check out the merch at michaelmacron.com and i'll see you guys
in another video