Welcome back. Today, we're talking about how to get great results on YouTube. You
may or may not know. I'm a producer for 10 daily YouTube channels. Some that are
brand new and some that are doing very, very well pulling in $400,000 a month. So,
I've got several topics I'm going to share with you today on how to be
successful. We're going to talk about the must-haves when starting out. Kind of the
bare minimum. We're going to talk about how long your video should be. How often you
should be posting and how fancy your YouTube videos need to be. And then we're
going to wrap up with a conversation about how to get people to watch your videos
longer. What can you do to keep your videos interesting. This is going to be
an action-packed episode. Okay, so that first question. What are the must-haves?
How do you get started? What's the bare minimum? This question comes from Danielle Dinkelman.
Appreciate you asking that question, Danielle. So, to get started on YouTube,
this is what you need right here. This is it. So, I have rented this space. This is
not my home. This is a vacation rental. I filmed here with a client yesterday. A
few weeks ago, I rented it for the whole week and filmed with a different client
Monday through Friday. This is my filming studio. But you can just film in your
home, okay? And I've got some cool lights here. I've
got a light that's lighting up. It's actually nighttime here. So... And I turned
off all the lights and I've got my own studio lights. But the best thing that
you could do is use sunlight. So, right there is a window. You can't see that. But
if I were facing the window, lights coming in on me. And I've got my phone on
a tripod. Aim it this way so you got the HD camera. So, it's aiming at me. That's
going to make for a great episode. And if you're close to the camera, the audio is
going to be great. If you're gonna be further away, then you'll need one of
these. See this lav mic right there? That mic is recording to a device in my
pocket. It's just recording to an SD card. You can get a lav mic that actually
plugs into your phone. That's the bare minimum. That's what you need to get
started. Now, that's the equipment you need. You need a
message, you need some information. But I'm guessing you have an expertise. See,
people all around the world are asking questions online on YouTube.
And you have the answers to a lot of those questions. So, if you just make
simple YouTube videos that answer those questions, then you'll get views. You'll
build a following. You'll start to build influence and you can grow a business
off of this. So Danielle, I hope that answered your question. If you have
follow-up questions to that, go ahead and comment below. So, the next question or
set of questions came from Leanne Webster. Another great friend of mine.
Thanks, Leanne. She asked me, "Alright, how often, how long, how fancy?" Well, how often
to get really good results where YouTube actually promotes you and shows your
videos as suggested videos? In my experience, you've got to post at least
5 episodes per week and you won't see any of that until after doing that for
4 months. Okay? So, that's 4 months worth of daily episodes. I call 5 or
more per week daily. You've got to go 4 months of daily. And then at that point,
you'll start to see spikes in your views, spikes in your subscribers because
YouTube is showing you as a suggested video and showing you on the home page.
So, that's how often. How long? I typically shoot for an average of 10 minutes.
Sometimes I go shorter. Sometimes the topic that I'm addressing or sometimes
the topic that I'm teaching, it's only a 3 or 4 minute topic. And I don't
want my videos to be boring. But ideally longer is actually better. What YouTube
suggests is between 7 and 16 minutes. So, somewhere in that range. That's kind of
why I shoot in the middle and say, "Let's go for 10 minutes." One of my best
performing videos of all time. It's approaching 5 million views now. It's
actually over 20 minutes long. I used the sequel technique that I teach about in
another episode. But we had a video on our channel that was performing really,
really well. It was one of our better performing videos. We created a similar
video. we use the same title same content. The original video is only 5 or 6
minutes. We wanted the other one to be longer. We didn't plan on it mean 20
minutes. But we just added a lot more movement and activity and added some fun
elements. Same content but we knew it would perform well. We ended up making it
20 minutes long. And YouTube likes watch time. In fact, YouTube loves watch time. So,
if you have a long video that people actually watch the whole way through,
that video is going to get a lot of views. And this one has it's got almost 5
million now. Okay. And this question about how fancy,
like what about text effects and adding in motion graphics and stuff like that.
You know what? I've tried that, I've experimented with it and I found it's
not worth the effort. I have team members that know how to
edit and create custom effects in Adobe After Effects. And we can do all sorts of
things but it didn't lead to more views. It didn't lead to more engagement. See,
that type of stuff is for more corporate type videos. And when you're creating a
video that you're just talking to one person. Just like me, I'm talking to you
right now. I don't need flashy text on the screen. Whether you're vlogging or
creating talking head videos like this, typically, you're not going to see text
effects on some of the best channels out there and so I don't think you need them
either. Okay, that last question came from Stacy Kirsten and she asked how do you
get people to stay longer? To watch longer? Okay? Let me talk about vlogs
first and then I'll talk about talking head videos second, okay? On a vlog, vlogs
are interesting. With vlogs are going on an adventure, you can talk, you can show
b-roll, you can mix in music. You can come back and talk. A great example to follow
which most vloggers do is Casey Neistat. If you haven't heard of Casey Neistat,
look him up on YouTube. He's got a really good vlogging style that I copy. That all
the other vloggers I know they copy his style. That's a great way to keep people
watching throughout the whole episode. And the majority of his episodes are 10
minutes plus. Now, for Talking Heads, what can you do? Well, number one thing is keep
your content interesting and amazing. I mean deliver tons of value. The more
valuable your content is, you could just be holding still, one spot, the whole
video kind of like I am here. But you're delivering such amazing content, people
don't want to leave. They want us data for the full 10 minutes. So, if I've got
say 5 points, I might stand right here and give point 1. And this is where
I'll be for point number 2. And I might be here for point 3. Now,
I'm making it easy. I'm just moving my feet but I can actually change locations.
I could film part one in the living room. Part 2 in the kitchen. Part 3
outside. Part 4 back in the living room. You know, so you can really mix up
locations and that keeps things interesting and engaging. Here's another
idea. My client Kirk Duncan, he likes to use
a chart and write things on the board. But what he'll do is if he's got 5
points, he'll cover them up with five pieces of colored paper. And I'll say,
"Okay, these are the five hacks to have a better relationship." Alright? Number 1
is and he'll pull off the paper so we can see number 1. But we still see the
other 4 are covered. That makes us curious. What are the other 4? What did
the other 4 say? So, we'll keep watching the video. Then we pull off
number 2. That's the second hack. Okay, we'll stay watching until we know all
five hacks. That's a great idea. Now, something that I always do in my videos,
we certainly did it on this one is we tighten up the episodes. So, maybe when I
hit record and when I hit stop, maybe that was 9 minutes and 30 seconds
long. But I might have paused a little bit too much. Or maybe I had some Azure
arms or I didn't like a sentence and so I started it over, my team edits out all
of that and they'll do crop edits where you know, I might be standing here and
then team do a crop edit. Se,e how I'm a lot closer to you now?
That's called a crop edit. Well, if I stop and I say, "Mmmm..." And then I keep talking, my
team can edit out the "Uhm" do a crop edit and you don't even know that I said the
Uhm in the first place. So, really tighten things up. That can keep a higher energy
or keeping things moving at a faster pace. Now, here's a strategy for you. Kris
Krohn uses this one a lot. At the beginning of the episode, he'll introduce
what the video is about. Then he'll share why you should watch.
Okay? He'll kind of give a hook for the video. But then he'll tell something, "And
at the very end, I'll tell you about how I did this." So now, there's a seed planted
in their mind that's like, "Wow, this is gonna be a valuable video. And I got to
make sure because at the end, I'm going to get this special thing. This special tip."
So, people will watch that video and they wait until to the end. And you can drop seeds
like that all throughout the video. It's like, "Okay, I've got 4 points for you.
But then I'm going to share a bonus which is really what helped me buy this
car." You know, so then you get in there to share on the 4 tips. Okay. "How I bought
the car is.." That make is sense? Okay. This last if I'm going to share might sound
obvious. But if you've got 10 one-minute videos, the likelihood of you getting 10
minutes of watch time on that compared to one 10 minute video, you're going to get
more watch time on the one 10-minute video. Right? Because you've got to have
one person click 10 different times and watch all 10 episodes. Whereas
if you just put all that content, made a 10-minute one episode, they're going to
be a lot more likely to watch that whole thing. So, what is trying to say there, if
you do make longer episodes that are entertaining, that keep people
entertained, right? Or captivated, then you'll get people to watch longer. You
just got to create longer videos. So, what'd you think? Was this helpful?
What other questions do you have? Comment below and I'll answer those in future
episodes. Be sure to subscribe, I'll see you tomorrow.