>> THE BOOTS STARTED OUT AS PROTECTIVE WEAR FOR WORKERS, BUT SOON BECAME A FASHION SENSATION.
>> THE MAKERS ARE WORKING ON WAYS THAT THEIR PRODUCT CAN BENEFIT THE EARTH.
IN THIS PART OF NEW HAMPSHIRE, ENVIRONMENTAL ACTIVISM AND SUSTAINABILITY ARE NOT PASSING TRENDS.
THEY ARE A WAY OF LIFE.
AT THE "SOLE" OF OUTDOOR BRAND TIMBERLAND.
>> TIMBERLAND’S VISION IS TO BE THE LARGEST, MOST SUSTAINABLE LIFESTYLE BRAND ON EARTH.
A BIG, LOFTY GOAL.
WE BELIEVE IN MAKING A DIFFERENCE IN THE WAY WE MAKE OUR PRODUCTS.
AND HOW DO WE MAKE A DIFFERENCE IN TERMS OF OUR COMMUNITIES?
>> FOUNDED IN NEW MARKET AND HEADQUARTERED IN STRATUM, TIMBERLAND IS BEST KNOWN FOR ITS CLASSIC YELLOW BOOT.
NEARLY EVERY BOOT MADE TODAY USES AT LEAST SOME RECYCLED MATERIAL SAYS THE SUSTAINABILITY DIRECTOR.
>> THREAD IS A PARTNER OF OURS THAT CREATED A CANVAS USING RECYCLED PLASTIC BOTTLES.
WE HAVE BEEN USING RECYCLED P.E.T. FOR YEARS.
ALREADY OVER 270 MILLION PLASTIC BOTTLES HAVE BEEN REPURPOSED INTO LINING OR CANVAS FOR OUR FOOTWEAR, AND WE ARE ALWAYS LOOKING FOR USES OF RECYCLED RUBBER.
>> I HAD A PAIR LIKE THIS IN HIGH SCHOOL THAT I LOVED.
I CAN’T BELIEVE THESE ARE MADE OUT OF RECYCLED PLASTIC.
THAT’S INCREDIBLE.
>> PEOPLE DON’T THINK OF TIMBERLANDS IN THAT WAY.
THEY ARE VERY SURPRISED TO SEE HOW WE ARE EVOLVING FROM A TRUE OUTDOORS, HIKING TYPE OF BRAND TO SOMETHING MORE BROAD, FOR THE MORE VERSATILE URBAN ENVIRONMENT.
>> DOWN THE ROAD IN NEWCASTLE, WENTWORTH BY THE SEA, A FAVORITE OF VISITORS TO THE REGION.
>> WE HAVE A LOT OF GUESTS VISITING UNH, THE NEW MARKET AREA.
NOT ONLY AN ABSOLUTELY GORGEOUS PLACE TO WORK AND LIVE, THE PEOPLE HERE ARE EXTREMELY DOWN TO EARTH.
THEY TAKE AN IMMENSE AMOUNT OF PRIDE IN THE AREA.
>> AND LIKE OTHER LOCAL BUSINESSES, WENTWORTH IS STEPPING INTO SUSTAINABILITY.
>> OUR GUESTS HAVE THE OPTION TO PARTICIPATE IN OUR GUEST CHOICE PROGRAM TO DO LIMITED HOUSEKEEPING SERVICES, WHICH SAVES ON WATER AND LAUNDRY AND THINGS LIKE THAT, AND WE ALSO
PARTICIPATE IN A LOT OF LOCAL FARMS IN THE AREA IN OUR RESTAURANT.
>> BACK IN NEWMARKET, A STOP AT THE STONE CHURCH.
>> IT WAS BUILT IN THE LATE 1800S.
AT ONE POINT, THERE WAS A ROLLER DERBY UPSTAIRS, OR LIKE A ROLLER RINK, SOMETHING LIKE THAT?
>> IT HAS BEEN A MUSIC VENUE SINCE THE 1960’S, THOUGH YOU MAY NOT KNOW THE STONE CHURCH, YOU MAY KNOW WHO HAS PLAYED HERE.
>> PHISH, JOHN SCOFIELD, AEROSMITH, BONNIE RAITT.
>> HOPING TO JOIN THEIR RANKS, YOUNG BANDS TAKE THE STAGE SEVERAL NIGHTS A WEEK.
>> I DO SOUND FOR THE OPEN MIC NIGHT.
A LOT OF YOUNG BANDS COME IN, FAMILY BANDS.
PEOPLE, AND KIND OF TEST OUT MUSIC.IT IS FUN FOR EVERYONE TO HAVE THAT OPPORTUNITY.
>> BACK AT TIMBERLAND, THEY DON’T JUST TALK THE TALK, THEY WALK THE WALK.
EMPLOYEES ARE GIVEN 40 HOURS OF PAID TIME OFF TO VOLUNTEER AT VARIOUS ORGANIZATIONS, WHICH IS JUST AWESOME.
>> TODAY WAS THE 20TH ANNUAL EARTH DAY SERVICE EVENT.
THEY DO IT IN MAY BECAUSE IT IS TOO CALLED IN APRIL.
CONGRATULATIONS TO THEM.
THAT IS "CHRONICLE" FOR TONIGHT.
>> HAVE A WONDERFUL EVENING, AND WE HOPE TO SEE YOU RIGHT BACK HERE TOMORROW NIGHT AT 7:30.
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