Today I want to talk with you guys
a little bit about the difference between developing
an audience here on YouTube, or a fan base,
and how you can create one or the other.
It's going to be a good conversation.
That's coming up.
Hey, guys.
My name is Tim Schmoyer.
And it's Thursday, which means it's time to talk about some
of the online video news from last week,
and talk about the implications that it
has for us as creators here on YouTube.
Now normally, I jump right into the big story,
and then give you some miscellaneous quick links
on there.
But I'm going to do it the other way around so we have more time
to discuss this whole audience versus fanbase thing.
I think it could make a big difference
in how we think about what we're doing here on YouTube.
So let me give you the quick links first instead.
They're all linked up below if any of these
are interesting to you.
The first one is that Xbox One now
has an update, that lets you record like your gameplay DVR,
right on the system.
Now you can just upload that straight to YouTube
from your Xbox.
For a lot of you guys who are gamers on YouTube,
I know that is huge.
It's going to save you a lot of time and energy.
So that's a really cool update.
The other thing about the update to the YouTube app on Xbox One
is that you can now show YouTube, side by side,
alongside of the game that you're playing.
You can have both apps open at the same time, which
means that if you're going through a video game,
you're playing through it and you
want to have the walkthrough tutorial video from YouTube
up right next to it, side by side, now you can.
Also linked up down there is a great post from ReelSEO.
It's a tutorial on how to craft URLs
that you add to the description text of your videos
if you want to track the referral
traffic from that video to your website.
But the great thing about this tutorial
is that it doesn't just apply to the URLs you craft
and put into the description text of your videos on YouTube.
It also could apply to posting links on Facebook and Twitter
and Google+, and just maybe, multiple different tweets.
You want to know which tweet worked the best.
There's a lot of different uses for this.
Great, great information.
Great post.
Linked up below.
And the last quick link for you guys
down there is about a new app for iPad
called Knovio, that lets you take your PowerPoint
presentations, and right on your iPad just
turn it into a video using the camera on the iPad
and the microphone there of you narrating and giving
your presentation along with your PowerPoint presentation.
I know for lot of you guys you have really old computer
equipment, or you are looking to do more educational style
videos, but don't want to just feature your face on it.
This could be a great tool for you to use.
So more about that is linked up below.
So let's talk about this big story though.
And it's actually just a really tiny sentence
inside of a post on new media rock stars
that just grabbed my attention when I was reading,
because it's something that I've thought about before,
but I probably haven't given enough attention to it
as I probably should.
And I'll tell you why in a second.
The quote is this, and it's from YouTube's Head
of Entertainment, Alex Carlos.
An audience tunes in when they're told to.
A fan base chooses when and what to watch.
An audience changes the channel when their show is over.
A fan base shares.
It comments.
It curates.
It creates.
And I started thinking about that because what
it made me think is I actually don't
want to develop an audience here on YouTube.
I want to develop a fan base.
And I started thinking, on every channel
I've been a part of there's a part that's a fan base
and part of it's an audience, and I've kind of
clumped it all together.
But maybe I shouldn't have.
When I think about the audience here at video creators
or over on my family's blogging channel or any of the clients
that I've worked at, there is this trend and maybe you
guys have noticed it on your channels,
where there's always the same group of people
that comment and interact with your video
very quickly after your content is posted.
In fact, sometimes here on video creators
I will have more comments than views
if the video has only been up for like 30 minutes, an hour
or something like that.
So there's a really high ratio between viewers
who are watching when it first comes out
and the comments that are being made,
but then that starts to shift.
As the video becomes a little bit older
and has many more views and the comments start
trickling in at a slower rate, as well as the sharing
starts to slow down, and it's not
getting quite as many likes and thumbs up as it used to.
And personally, as a creator, I start
to forget about all those people who
are watching the video later, where the bulk of the views
come from actually.
It's like the first 100 views, we're
at currently right now anyway, or 200,
that's where most of the interaction's coming.
And those are the people that I focus on
because those are the people who are interacting.
So I would consider that to be the fan base.
But here's the audience.
So the question I'm thinking is, how
do I get this audience to be just as
passionate and interactive and involved, as the fan base?
I really don't have too many good answers for this,
but I have been thinking about it.
And the one thing that I would like to try,
even with you guys here in this video,
is if you consider yourself to be part of the audience
and that would be like you have always watched these.
You may be watching for a while, maybe
you're watching for a short amount of time,
but you've never interacted, you've never commented.
Maybe you've passively given it a like here or there.
I want you to comment below.
First time commenters, that's what
this video is going to be about.
And I would love to hear from you guys
about what ideas you have as a creator for getting
your audience engaged.
Now what I'm doing right here is actually giving,
I'm actually practicing the idea I had,
that is actually try talking directly to the audience people
because the fan base people are probably going to interact.
You certainly shouldn't ignore them,
but they don't need as much prompting as the audience does.
And so I want to let you know that if you
are part of the audience, I would
love to have you interact.
At least with this video, if none of the other ones.
But if you speak to your audience
directly and ask them specifically to comment
and interact and engage, I wonder
if eventually, some of the audience people
might become a fan base member pretty soon.
And I think the key ingredient that
will make that transition happen is
if someone from the audience, you recognize or you don't
recognize the name, they comment.
That might be a first time commenter.
You reply to that comment, of course.
You're probably, hopefully, already replying
to as many comments as you can.
But certainly if you don't recognize that name, at least
for me on this video, I want to make sure
that I am really paying attention to these people
and interacting and engaging with them, so that hopefully
there'll be more likely to engage as part of the fan base
later.
I really do want you guys, you audience people,
to comment and interact in this.
I want to hear what you're thinking.
Maybe you're watching this, and you're not a fan base member
and you're also not an audience member, maybe
this is your first time here.
And if that is you, I would love to have
you become an audience or a fan base, preferably fan base.
But to do that, please subscribe.
Every Tuesday we take a look at online video news and talk
about the implications it has for us as creators
as this place is constantly updating and changing.
And then tomorrow, on Wednesdays,
I give you guys the YouTube tips, ideas, suggestions,
advice, all that.
And then on Thursdays we do some YouTube Q&A with you guys,
because I really do believe that a lot of you guys
have messages that could really change people's lives
and influence this world to be better,
if the people who need to hear your message
and hear what you have to say could just find you
and hear what you have to say.
So thank you for letting me be a part of helping you
guys grow your audiences, and hopefully, your fan
bases here on YouTube.
Subscribe, and I will see you guys again tomorrow.