Monson Appalachian in Korea marked the beginning of a refreshing turnaround in
its government open to communicate clear and transparent those are some of the
qualities that set president moon jaein apart from some of the leaders of the
past here in South Korea as a result he is enjoying higher public support even
creating a kind of fandom here in Korea Kim has sung with the details
president moon jae-in has been in office a little over a month now but his
approval rating continues to hover around 80 percent according to Gallup
Korea his empathetic personality and communication skills are cited as the
best qualities that have earned in the public support and trust and along with
this popularity items used by president moon or related to him coined moon temps
are also on the spotlight technically we show that the wall I saw president moon
wearing this orange windbreaker on TV it looked nice my friends bought them too
and I wanted to come check it out myself the jacket was worn by president moon on
his first weekend in office while climbing to cousin mountain with news
reporters it's a 2013 limited edition that's been discontinued but due to a
soaring interest and demand the outdoor clothing company that makes it decided
to reproduce an additional 4,000 jackets of course when it comes to gauging
public interest in a politician another measure is the popularity of the
material written by or about them the Asian edition of Time magazine from Mei
featuring president moon jae-in on the cover completely sold out on its first
day at major bookstores in Korea so far so they record 100,000 copies and demand
for moon memorabilia is staying strong engineer on average monthly says Time
magazine in our bookstore is around 50 but sales of the one about president
moon jae-in hit over 15-hundred more than 30 times that number it's popular
among various age groups and especially those in the 30s and 40s the president's
autobiography is also on top of the bestseller list for May and June
tarah focus on food president moon has done some unusual things like waving to
the public from the Sun roof of his car taking selfies with the public very
down-to-earth especially considering the previous administration which failed to
communicate with the people it just makes president moon look better with
everything he does and I like him this makes him more interested in his
values and philosophy from strolling through the halls of the blue house
drinking coffee with his advisors to tweeting about his adopted dogs and cats
comforting ordinary people with a hug or even shedding tears for them president
moon has the touch of the common person and his attempts to draw closer to the
public has created a phenomenon of moon standing Obama Denali tornadoes we've
seen politicians have fan followings before like President Obama president
moon fandom is the first of its kind in Korea his easygoing humble personality
is different from that of previous Korean presidents who have been somewhat
more top-down and authoritarian and the public wants to show that they like him
by buying goods that president Luna uses and show that they share his values
neckties books eyeglasses a pair of worn-out shoes he bought from a social
enterprise and even the kind of coffee he drinks president moons items have
created a sensation experts say this interest can help the public become more
engaged in politics but it could also be a double-edged sword for the moon
administration sworn into office with the goal of achieving social unity
hundred is a strong fandom could become a disincentive for moon to attempt to
embrace opposing groups creating a kind of political cultural hegemony that
excludes those who disagree this feeling of liking the president could turn into
hate against those who do not agree for instance like when moons fans or Pro
moon factions texted hate messages to policymakers who opposed the appointment
of Onaga as Prime Minister after winning the election on May 9th
President moon has raised the bar with an unprecedented fandom before this to
continue the moon administration will have to do its utmost to deliver on its
key election promises and keep communicating with the public key metal
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