- Have you landed a cool TV appearance
like this one Michael Brenner landed
for his book, Mean People Suck?
Or this one Robert Kerbeck got for Malibu Burning?
Whether it's TV or a major newspaper
or an awesome feature on entrepreneur.com or parents.com
or oprah.com like we've landed for some of our clients,
the media appearance itself is only 25% of the value
of getting a major media feature.
And if you're an author,
it's really, really important you know this
and you know what to do next.
If you're using media to build your credibility
and grow your book sales, this video isn't just for you,
it's an absolute must-watch for you.
(slow rock music)
Hey there, I'm Julie the Book Broad.
I'm an Amazon overall number-one bestselling author
and the founder of a fabulous company called Book Launchers.
Our superpower is caring more about you and your book
than anybody else as we help you write,
publish, and sell a nonfiction book
that will boost your brand and make you money.
Media appearances are awesome!
Being interviewed on live TV
is absolutely one of my most favorite things.
It's kinda high stress
and there's so much happening all at once,
but it's also a huge adrenaline rush
and it's fun and it's exciting,
and you feel like a real expert
when you get to drop knowledge bombs
for two to four minutes on a news segment.
(bombs exploding)
(laughing)
But the sad reality of it
is that TV appearances rarely sell books.
I've experienced this firsthand.
I did a ton of TV interviews,
and the sales volume before the TV interview for my books
didn't change after that TV interview.
The only media appearance that actually showed
a noticeable impact on my book sales
was a single newspaper article
that appeared on the first page
of the business section of the Vancouver Sun.
Yeah, I'm Canadian, even though I now live in Los Angeles.
And that article got syndicated
across a hundred outlets in Canada.
There was a significant lift in my book sales that week,
but that is the only media I did
that showed any real impact on my book sales.
And this is not just the case for me.
This is the case for many authors.
We help a lot of our clients get major media
and media appearances, and media is a valuable tool,
but (laughing) it doesn't always sell books.
But it is free exposure and it's free advertising,
and it's another way to have another touchpoint
with readers and potential readers
because you often need to create
that feeling of being everywhere
before people really see you as an expert
and wanna read your book.
If you do it right, the actual media appearance
is only a quarter of what you do to get value from it.
Let me say that again.
It's not just the media appearance that has value,
it's what you do with it afterwards.
So, here are the five key ways
I recommend you leverage that media appearance
in order to get full value from it.
Number one, the most obvious: Post it on social media.
This is the thing that gives you credibility.
You were a featured expert by a third party.
Woo-hoo!
I mean, look at how cool Eric Brotman looks
during his interview.
He posted this on social media, and that is smart.
Number two: Use the best image for your ads.
This is super important if you're selling a service,
have a free opt-in offer you can promote,
or you have any sort of marketing going on for you business,
like Facebook ads or ads on LinkedIn.
A picture of you on TV or a feature on a major media
doesn't look like an ad.
So, with an interesting call to action
or a promise in the text,
you can potentially get a lot of clicks
and it also establishes you as an expert fast.
So, use that media interview picture for ads.
Number three: Put the media logo
on your website and media kit.
You know what I'm talking about.
Do the whole as-seen-on thing
because people do give that a level of importance
and it establishes credibility,
showing that a third party deemed you
an expert worthy of interviewing.
Number four.
Now, many people do those three things already,
but here are two things, number four and five,
that I don't think enough people do.
Repost on social media with a lesson learned
from being on TV or what you talked about;
you know, one of the questions you were asked
and the answer you gave or an answer you would give today.
You had a great media appearance.
Don't just post it once!
Use it over and over and over again
because not everyone sees your content the first time.
In fact, the way social media algorithms work these days,
you're lucky if 20% of your audience
sees any one of your posts.
So, use it over and over.
Who cares if you've posted it before?
Use it again.
Just change up the messaging a little each time
to share a lesson that others might find useful.
And number five: Follow up with the media outlet
with a thank-you
and suggestions about future topics you could talk about.
If you have the budget, send a gift basket
with a thank-you note and a few relevant topics
you could speak on in the future.
Make sure you include your card
and maybe even another copy of your book if you can.
And if something newsworthy happens in the future
that you can touch on,
reach out and suggest what you could speak on
that would be an angle they like for their audience.
If you were a good interview,
they will be highly likely to bring you back.
Media builds credibility.
It gets you seen again, which is really valuable
when you wanna become the known expert in a space.
It may not sell a lot of books,
but you can leverage it to do so much more
for you and your business.
So, hopefully these five tips help you make the most
of any media you land for your book.
What have you done to leverage media?
Let's chat about it in the comments below.
And when you comment the day a video is released,
you'll be entered to win some sweet #NoBoringBooks swag
and you'll be one step closer
to being one of my YouTube besties,
like the fabulous Benjamin Preston, Allan West,
Gabby Gilbert, Diana Dihel, and Derek Silski.
Big virtual hugs to you
for all your likes, comments, and shares.
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Smash that thumbs-up button!
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I'm really enjoying having you around,
so let's keep this party going.
And if you want more fabulous media tips for authors,
this video right here is rather good, if I say so myself.
And if you want my take
on the difference between marketing and sales
when it comes to selling books, right there.
And I get deeper into the value of media
and what you can expect from it regarding book sales.
This marketing versus sales video is excellent.
So, what do you feel like watching?
Click on one, and I'll see you there.
(slow rock music)