>>> WHILE THE PRESIDENT DEALS
WITH TIKTOK AND THE REST, THE
TECHNOLOGY WORLD ZEROING IN ON
AMAZON.
DID AMAZON JUST LEAPFROG OVER
APPLE AND GOOGLE IN THE BATTLE
TO OWN THE TIME AND SPACE YOU
SPEND IN YOUR HOME?
AMAZON FALLING WITH THE BROADER
MARKET.
IT HAD BEEN UP EARLIER BUT
DURING AN EXCLUSIVE VIRTUAL
EVENT JUST OVER AN HOUR AGO,
AMAZON MADE THIS MAJOR SORT OF
WE ARE CALLING IT POTLUCK
ANNOUNCEMENT WHERE EVERY DEVICE
DIVISION FROM ECHO TO RING TO
FIRE TV JUMPED IN WITH MAJOR
UNVEILS FROM NEW ECHO SPEAKERS,
GAMING SERVICE, UPDATES TO ALEXA
AND MORE.
ALEXA WHICH NOW APPARENTLY CAN
CORRECT MISTAKES SHE MAKES.
AND RING, EXPANDING BEYOND YOUR
DOORBELL.
THE RING ALWAYS HOME DRONE CAN
NOW MONITOR YOUR HOME AND FOR
YOU PARENTS TRYING TO WORK AT
HOME WHILE YOUR KIDS ARE IN ZOOM
SCHOOL, VIRTUAL LEARNING HELP.
DAVE LIMP IS AMAZON SENIOR VICE
PRESIDENT OF DEVICES AND
SERVICES.
HE’S THE CHEF, I’M CALLING YOU
THE CHEF OF THIS POTLUCK UNVEIL.
I WATCHED IT, IT WAS
HEAD-SPINNING TO WATCH AS EACH
DIVISION CHIEF PUT FORTH
EVOLUTIONS.
FIRST TALK ABOUT THE GENESIS.
WAS IT THE PANDEMIC WE WERE ALL
STUCK AT HOME THAT GOT YOU SORT
OF UNLEASHING YOUR MULTIPLE
TEAMS TO GET NEW THINGS THAT IT
CAN OFFER?
>> YEAH.
I THINK WE CAN ALL REALIZE NOW
THAT THE HOME IS A VERY
DIFFERENT PLACE THAN IT WAS JUST
SIX MONTHS AGO FOR TRAGIC
REASONS, BUT IT’S OUR SCHOOL
NOW, IT’S OUR WORKPLACE, IT’S
OUR MOVIE THEATERS AND WE
STARTED CONCENTRATING ON
BUILDING DEVICES FOR THE HOME
ABOUT FIVE YEARS AGO AND THOSE
ARE REALLY COMING TO FRUITION
NOW.
WE ARE SEEING INCREDIBLE USAGE
FROM THE DEVICES FROM FIRE TV TO
ECHO, AS YOU MENTIONED, AND WE
ARE HOPING WE CAN HELP PEOPLE’S
LIVES BE A LITTLE NICER, LITTLE
BIT MORE ENTERTAINED IN THESE
TOUGH TIMES.
LIZ: YOU KNOW, I WANT TO GET
THROUGH SOME OF THESE NEW
DEVELOPMENTS.
WE WILL WHIP THROUGH THEM.
ONE OF THE MOST EXCITING ONES,
ALTHOUGH TO ME IT WASN’T THE
MOST IMPORTANT BUT YOU ARE
TALKING ABOUT THE HOME OVERALL.
START WITH OUTSIDE THE HOME.
THE RING DRONE.
IT’S NEW HARDWARE BUT ALSO NEW
CAPABILITIES FOR ALEXA.
TALK ABOUT THE RING DRONE.
>> YEAH.
A LOT OF CUSTOMERS WANT TO HAVE
SECURITY INSIDE THEIR HOME AND
OUTSIDE THEIR HOME.
THE ALWAYS ON CAM, THE DRONE, IS
FOCUSED ON INSIDE YOUR HOME.
PEOPLE EITHER CAN’T AFFORD OR
DON’T WANT TO PUT CAMERAS IN
EVERY ROOM SO THEY CAN SEE
EVERYTHING BUT THEY STILL WANT
TO KNOW WHAT ANOMALIES HAPPEN AT
THEIR HOME.
ALWAYS ON CAM IS ABOUT THAT.
IT’S BASICALLY ALWAYS HOME CAM,
ABOUT BEING ABLE TO DETECT AN
ANOMALY AND FLY TO WHERE THAT
ANOMALY IS AND GIVE YOU A VIEW
OF THAT.
IT’S BUILT WITH PRIVACY IN MIND
SO WHEN IT’S DONE IT GOES BACK
TO ITS DOCK, IT’S RECHARGING AND
THE CAMERA IS COVERED UP IN THAT
DOCK.
WE ALSO ADDED A LINE OF RING
PRODUCTS TODAY AS WELL FOR YOUR
CAR’S SECURITY AS WELL BECAUSE
WE THINK THAT’S ANOTHER PLACE
WHERE CUSTOMERS REALLY ARE
WORRIED ABOUT SECURITY OVER TIME
AND IT’S A PLACE THAT’S BEEN
PRETTY MUCH UNDERSERVED BY
CONSUMER ELECTRONICS.
LIZ: THE DRONE IS SO COOL.
THAT WAY YOU DON’T HAVE MULTIPLE
CAMERAS IN AREAS ALTHOUGH I
THINK MY CAT WOULD JUST SWIPE
THAT DOWN.
YOU KNOW, WE LOOK AT SOME OTHER
THINGS.
THE READING SIDEKICK FOR KIDS
WHICH ACTUALLY HAS ALEXA HELPING
THEM READ ALONG, WHICH I CAN
IMAGINE WOULD BE VERY VERY
HELPFUL FOR PARENTS WHO ARE
TRYING TO BE ON CONFERENCE
CALLS, AND YOUR CHILD IS ASKING
FOR HELP ON SOMETHING LIKE THAT.
THE ISSUE I THOUGHT WAS ALSO
VERY INTERESTING WHERE YOU HAD
THE CARE HUB.
THIS ENABLES PEOPLE TO SET UP A
RELATIONSHIP WITH PERHAPS THEIR
ELDERLY PEOPLE IN THEIR FAMILY,
WHERE THEY DON’T LIVE TOGETHER
BUT YOU CAN SEND ALL KINDS OF
SIGNALS.
WHAT IS THE MESSAGE HERE YOU ARE
TRYING TO SAY TO EVERYBODY IN
THEIR HOMES NOW?
>> WELL, THIS ENVIRONMENT HAS
TAUKT
TAUGHT US NEW WAYS TO INTERACT
WITH EVERYBODY.
I HAVE A PARENT THAT’S REMOTE.
IT’S NEVER BEEN MORE IMPORTANT
FOR ME TO BE IN COMMUNICATION
WITH THEM SO ADDING
COMMUNICATIONS CAPABILITIES TO
ALEXA AND FIRE TV SO WE CAN DO
THOSE KINDS OF CALLS REMOTELY
BUT ALSO, PEACE OF MIND.
I CAN’T VISIT MY FATHER AS MUCH
AS I WOULD LIKE TO IN THIS
ENVIRONMENT, SO BEING ABLE TO
KNOW THAT HE’S ACTIVE AND THAT
HE’S WELL THROUGH PASSIVE
SIGNALS THROUGHOUT THE DAY AND
ALSO KNOW THAT WITH JUST SAYING
ALEXA CALL OR ALEXA HELP AND
CALL ME AS THE EMERGENCY NUMBER
GIVES ME PEACE OF MIND.
THAT’S WHAT ALEXA CARE IS ALL
ABOUT.
LIZ: I LIKE THE COMMENT FROM ONE
OF YOUR EXECUTIVES, HOMES ARE
WORKING HARDER FOR US AND WE ARE
HAVING TO WORK HARDER IN OUR
HOMES.
DAVE, PLEASE COME BACK ONCE
AGAIN AND BY THE WAY, YOU ARE IN
THE RIGHT PLACE BECAUSE AS YOU
BEGAN TO SPEAK, THE STOCK IS
MOVING HIGHER.
YOU MIGHT BE SELLING IT HARD FOR
OUR INVESTOR AUDIENCE.