- You literally just lost a person
who wanted to subscribe to your channel.
Here's what you can do instead.
Hi there.
In this video, I wanna talk about why it's essential
for you to use deep links on your social media,
and I'm gonna show you the website
that I use to create my deep links.
This will be a fairly quick one, I hope.
So stick around, hit the like button,
and let's jump into the video.
Hi, my name is Dan.
Welcome back to my channel, where I help busy people
with creative side hustles find motivation
and the right tools to simplify their creative process.
So if you're interested in that,
I would love for you to subscribe, but either way,
I encourage you to keep going, keep creating,
even if you're doing it at a slower pace.
Okay, what are deep links?
Deep links are URL specifically designed
to link to a particular piece of content
or page on the internet.
In our case, it means linking between different apps
such as Facebook, Instagram, or YouTube on a user's device.
For example, if someone clicks on a link
on your website or social media,
with a deep link, it jumps straight into the destination app
without going through the browser
and showing any unnecessary login windows.
Is this only useful for YouTubers? Absolutely not.
It's basically applicable to any type of business.
If you have links that point to your Instagram,
YouTube, Facebook, or Twitter,
you wanna use deep links to simplify the user experience.
Let me show you how it looks when we don't use deep links.
For this example,
I'm gonna use my photography account @bydanjacobs.
I'm gonna put it up here in case you wanna check it out.
Normally, when you simply copy and paste the URL,
for example, into your Instagram bio,
it opens the browser window and asks you for a login
even though the user would have the app on their phone
where they're already logged in.
Okay, so if I go into my page into my profile
and I've linked my channel on my bio.
So if I click on the link,
it opens the browser and YouTube,
so then you see the channel, you can scroll through it,
and you can probably watch a video.
But if you wanna subscribe, I click on here,
then you'll see that it needs us to sign in.
And when I click sign in,
then it goes to the Google sign in window,
which we don't want
because we have the YouTube app on our phone
where we're already logged in,
so we actually wanna go in there.
So you literally just lost a person
who wanted to subscribe to your channel.
And that can be so frustrating,
especially when you are a small creator
just starting your channel.
Shout-out to Cody Wanner, #nosmallscreator.
I can hear his voice saying, "There are no small creators."
Anyway, if you're just starting out,
every visitor to your channel
or your social media page is a win,
and you wanna set yourself up as best as possible
to convert that visitor into a subscriber or a follower.
So we want to remove whatever barrier there is
to bring an audience to our channel.
Look, I'm not saying that this is a secret key for growth
but you wanna make it as easy as possible
for a person who actually clicks on your link,
otherwise, it's a lost lead.
I have a recent example
where I came across a YouTube channel on Instagram,
so I went onto the bio and clicked the link
and then it opened the browser and asked me for the login.
And I didn't wanna do that, so I didn't subscribe.
You might say, "But, Dan, it's so quick and easy
to just enter your login details,"
but you'd be surprised how many people
can't be bothered doing these extra few clicks.
Okay, so now that we've seen what we want to avoid
when linking between different apps,
here's what you can do instead.
But before we jump into that, I would really appreciate
if you could give this video a like
because it would really help me out
in the YouTube algorithm.
I use a website called URL Genius,
and this is how it looks; it's fairly simple.
So I just copied the link from my latest YouTube video,
and I'll just paste it in here.
And then, I'll go down here and say Compose Deeplink.
And then I've got this deep link up here
and I can copy the URL.
So if I now go into Instagram and add this link to my bio.
Here we go. This is the link.
All right.
Okay, so now I have this deep link in my bio.
So if a user now clicks on your link in your bio,
it brings them right into the YouTube app
and starts playing the video,
and that's what we want.
So you see, I'm logged in here, I can like the video,
I can share it, I can leave a comment,
and I can subscribe to the channel.
So there was no barrier, it was one click,
and it got you right where you want people to be.
So this is the key. And it's as simple as that.
There's nothing more to it.
So if you wanna test out URL Genius,
you can start a free trial
and that allows you to create five deep links
and have 500 total clicks,
which I think is enough to just test it out
and see how you like it.
If you need more links
or you've reached your maximum number of clicks,
you can sign up to the pro version,
which is 1 cent per click.
And with that, you can have up to 100 links
and 10,000 clicks per month.
With the pro version,
you'll also get access to the analytics,
which is really useful for general audience insights
and if you wanna see how each of your links performed.
That's it for this video. Thank you so much for watching.
If you wanna learn about other apps I use
for my productivity
or that helped me simplify my creative work,
check out these two videos here.
Also, make sure you subscribe to the channel
so you don't miss any of my next videos.
But until then,
I hope you just keep creating and keep going.
Take care.
Here we go.
Next video, fourth in a row.
Here we go. Here we go.
Right, so you might see, there's a little bit...
Something's different in the background.
What's different?
Got a new bed.
New bed head.