But I was in no condition to actually record a vlog video.
Hey guys, welcome back to the Dr. Cliff AuD vlog. This is vlog number 146,
and today I wanna start off by apologizing for not posting a vlog last week.
I actually got sick last week weekend and I typically record these videos
on Saturday night.
And last Friday at our all day team meeting that we had,
we kind of like a end of year all day team meeting with the entire clinic to
make sure that we're all on the same page going forward into the next calendar
year.
And right around halfway through that I ended up getting kind of
a soreness in my soft palate in the back of my throat,
it just kind of like to swallow. I was like, Yeah, I'm feeling that.
And Dr. Rachael Cook actually started getting the same thing on
the same day. Fortunately, she had some cough drops.
So I took some of those cough drops with zinc and all that. Honestly,
it helped out a little bit.
It didn't prevent me from getting a cold over the course of that weekend,
but I was in no condition to actually record a vlog video
last weekend. So I apologize for that.
I've really been trying to stay on top of doing these particular vlogs.
But let me go ahead and just give you a recap of what's been going on over the
past couple of weeks. So like I said,
we had an all day team meeting and I love having team meetings because there's
nothing better than making sure that we are all on the same page with what our
mission is,
with what the vision is for the clinic and for the patients that we serve inside
of our clinic.
And I also think that it's great that we talk about things that maybe we did
not do so well over the course of the previous year. Things that we can learn
from,
things that we can improve on different projects that we wanna work on moving
forward and things like that.
And it was an incredibly productive day if I had to say so myself.
We do a lot of stuff from a, I don't wanna say team building,
but we do a lot of personality characteristics.
There are different personalities inside of our clinic and we wanna make sure
that we're able to effectively communicate with each other very well.
And we also wanna make sure that we understand what our love languages are.
Now before you start going and be like, Whoa,
you're talking about love in the clinic. No, okay, hold on.
So there are different love languages.
So different people feel appreciated in different ways.
So we always like to identify, okay, what makes someone feel appreciated?
So some people say quality time,
so being able to spend quality time with someone is their love language. Another
one would be acts of service. Another one would be receiving gifts.
Another one would be maybe physical touch to some degree.
So these are all things that we need to identify inside of a clinic setting to
say, Okay, how does someone actually feel appreciated? And if someone takes--
quality time is their most important thing. That's their love language.
You don't wanna necessarily just be giving them gifts all the time.
You wanna spend quality time with them. That's how they feel appreciated.
So that kind of stuff is what we talk about. And then again,
we talk about a lot of clinic related stuff inside of that meeting as well.
But as we went into the weekend, I couldn't record any videos this weekend.
So it was fortunate that I got a lot of my video production done the weekend
prior.
I'm trying to get kind of ahead on videos a little bit where I have them done
and ready to go a week prior to when we would actually air them. But that means
that this weekend I have to record basically double the amount of videos.
So you're watching this on Sunday.
There's a chance that I've recorded probably a good four or five videos over the
course of this time,
or at least scripted and had ready to record several videos because I do
typically record some on Sundays as well. If you're unaware of this,
I basically work all the time. So if I'm not in the clinic,
I'm always doing some kind of content creation like this.
Now you're probably wondering where the heck I'm at right now.
I'm actually in our studio that we do the podcast in or the Dr.
Cliff show, the live show that we run every Wednesday at 4:00 PM Arizona time.
But this is one of the corners in that studio.
So I just set up my camera over here.
I've got my lighting kind of pointed at me. And this is a corner that we built
out that I can do reaction videos in.
So I wanna start reacting to some more videos that are out there.
Obviously with over the counter hearing aids coming out,
there's a lot of content to record about content
that people have recorded. Hopefully that makes sense to you.
But there's a lot of misinformation that's going to be coming out.
And I like to do reaction videos to give you my perception on the quality
of a video that was produced, whether it's accurate or whether it's inaccurate.
I just got done recording one,
which is why I'm sitting here in this space right now that I thought was
accurate. I don't think that it was misleading in any way.
I think they could have titled the video better cause I felt like they could
have done a better job with living up to that title. But nonetheless
this is the space that I want.
I actually have a quote since this is my time to just chat about things that
I've got going on. This is my favorite quote that I have over here.
It was by William A. Foster. He was actually a Marine. As you guys know,
I'm a Marine as well.
So I think maybe that's one of the reasons I like the quote so much.
But it's really how I live my life from a professional
standpoint.
I really wanna make sure that quality is the most important thing that I'm
focused on. That's why I try to make my videos is high quality as possible.
That's why we hired a production company to do the live video podcast.
That's why everything that we do in the clinic, Applied Hearing Solutions,
is all done at a top notch level of following comprehensive best practices to a
T.
But this quote really kind of summarizes everything that I believe in,
and I'll just read it for you here, but it says, "Quality is never an accident.
It is always the result of high intentions, sincere effort,
intelligent direction, and skillful execution.
It represents the wise choice of many alternatives."
We, at least I don't serve everybody inside of the clinic specifically
here.
We cater to a group of people who just want things done
at the highest level.
It can possibly be done with the highest amount of quality that you can possibly
achieve. And that means to some degree,
we alienate individuals who just want low cost
treatment. It's just something that we can't do.
If we wanna maintain high quality in the clinic,
we have to charge accordingly for it.
And this is a quote that reminds me every single day of what my mission is
inside of the clinic.
And if anything goes against the provision of high quality
care it is directly against the values that I have for the clinic.
So that's why I like to have this poster here.
I actually had this custom done for this particular space because all of the
other posters that are out there just didn't kind of encapsulate what I was
about and this one does. So I actually went online and I had someone design it
and then I went to a company that could actually get it printed on this canvas
here. So that's why I've got that here. That ring light over there.
I like circles. I don't know if you guys notice that,
but the logo for Applied Hearing Solutions is kind of like a circle logo where
the A and H kind of blend into a circle.
I don't know why I like circles so much. I'm not gonna show you this here,
but I might take a photo and show you.
But the rug that we have underneath our desk over here, it has circles on it.
I have rugs at home that have circles.
I really honestly don't know what that's about.
But I really like this circle light.
I mean it only costs me like 30 bucks on Amazon,
but it creates a nice back light here cuz this wall is so dark. And the reason I
did the wall as dark as we did is because I have a bunch of lighter color walls
that we use right now and I'm like, I just want something different.
So we ended up doing a black wall.
We've got this hutch over here which is pretty cool. I didn't have to build it.
I had, I think Dr. Rachael Cook and Kelsey, our extern, built that.
I really appreciate you guys for doing that for me. So thank you. I don't know.
A, I don't have time and B,
I hate building things for whatever that's worth.
And then I also had some acrylic blocks made over here with the HearingUp logo,
with the Dr. Cliff logo, and the Applied Hearing Solutions logo.
And it's because those are the three companies that really just take up
all of my time and the things that I talk about a lot and that I promote a lot
to be quite honest with you. So three things that are definitely very important
there from a work context.
Obviously you guys see that I don't bring any of the personal effects into this
necessarily. Otherwise I'd have a picture of my wife Ashley with my dog,
Charlie and my parents and my brothers and all that.
But we'll keep this a little bit more work related here.
Although I might have them on a vlog at some point in the future. Let me know.
Gimme a thumbs up if you would like me to have my family on a vlog at some
point, maybe record some over the holidays here.
And then of course I have my a hundred thousand subscribers YouTube Play button
there on the back wall. Took- what did it take, three,
four years for me to get that of making videos every single weekend.
But honestly that's just kind of symbolic of the amount of time that I've put
into this and the energy that I've put into this. I do not take for granted that
I have a voice inside of this world of hearing care.
I like to think that I'm a good steward of that for my profession.
Obviously with my most recent vlog that I did a couple weeks
ago not everyone feels is strongly about
that, me being a good steward as I do. But it is what it is.
I can only do the best that I know how to do and that's why I do this stuff.
So here coming up. We just got done recording,
boy, I'll tell you, we've done so much recording.
So we have a couple of bonus series that we're working on.
One of them by a company called Natus formally known as Otometrics.
But they have a full suite of diagnostic equipment that we use inside of our
clinic and we're working on developing a bonus series for them right now and not
even developing, we've developed it,
we're producing it at this point and that's gonna be a special six video bonus
series about the patient journey and then how Best Practices are included
in that,
as well as how all of the diagnostic equipment plays a role in that patient
journey from beginning to end when it comes to hearing treatment.
So Dr. Rachael Cook has been putting an immense amount of
time in putting that series together. Honestly,
it would not happen if she was not the one putting it all together cuz again,
I just, I'm kind of maxed out time-wise right now.
I recently went down to three days in the clinic instead of four days,
and that's down from five days like a year ago.
But it's because of all the other projects that we're working on and I'm
spending a lot more time training individuals in the office to make sure that
they are functioning at a high capacity or at least as high of a capacity as we
can possibly be in the clinic from a quality perspective. But if it wasn't for
Dr. Cook putting these series together and she's the one who comes up with
everything for the rundown that we follow for our weekly podcast.
Kelsey puts in a lot of work, helps out a lot from that perspective as well.
Dr. Balderas is crushing it in the clinic and creating content
on the blog. So if you want to see blog content that Dr. Balderas,
our other provider in the office, is creating,
make sure that you go and check out Applied Hearing Solutions or sorry,
appliedhearingaz.com if you wanna see some of her blog content.
But a lot of stuff going on. We are definitely not idle.
I don't know how other clinics do it, but I think a lot of clinics, you know,
get done at the end of the day,
you kind of wrap things up around five o'clock and everyone just heads home and
does their thing and they just come back in and it's just like you're doing the
same thing over and over from nine to five.
Just seeing patients and kind of like Groundhog's Day,
we got a lot of stuff going on in our clinic.
I just happen to think that our clinic is one of the more exciting clinics to be
in cuz there's always something cool going on or always a project that you can
be involved with or always something that if you have an idea to do something
cool, it's definitely the place for cool ideas. But I don't know,
I just really like it. Kelsey, our audiology resident,
the other day mentioned how she just loves coming to work every day because I
really feel like we're trying to foster that kind of an environment inside of
the office,
not just for patients coming in but for providers working in our clinic as well.
The one thing that was kind of funny we have a new front office-
what do we- patient care coordinator Savannah, who has been fantastic,
I think this was her first full week, no second full week in the clinic.
But I had some fun patients- snowbirds who came back,
I hadn't seen them in seven months or so.
And they came in and it was an hour long- wait, was it an hour long?
I think it was a 30 minute visit that turned into a 45 minute visit cuz we were
having so much fun. But all it was just a bunch of laughing.
So every two or three minutes someone would say a joke or kid about
something and we'd all just start busting out laughing.
And there was three or four of us in the room depending on what part of the
appointment we were in, and I had to go up to the front. And just so you know,
Savannah, we do truly do some work inside of the rooms.
We don't just have people come in and we just start joking around all the time.
So I thought that was kind of amusing at that point,
but that's just kind of how our clinic is.
We take everything that we do extremely seriously when it comes to treatment but
we also just like to have a good time with our patients.
And I often say that they wouldn't be our patients if we didn't like them.
We tend to attract the type of person that we want to be around and it's just a
good time and I appreciate that
we're been able to keep the focus on quality,
all of the quote,
and not focus it on growth and revenue and making money and all of that stuff.
Obviously we need to make money to stay in business,
but the most important thing to me is that we have good relationships with our
patients, with our providers,
and that we're able to maintain a high level of quality from beginning to
end. And I think that we've been able to accomplish that to a large degree even
though we've stumbled some points along the way way.
But who doesn't stumble every now and then? Nobody's perfect, right?
But that doesn't mean that we shouldn't be striving to be perfect inside of the
clinic. And I strive to be perfect in the content that I create for you guys,
even though I know that some of these videos get long and rambly,
which I apologize cuz I'm definitely doing that right now,
which means that this is a good time to cut off this log. So guys,
if you liked this video, give it a thumbs up.
If you are not yet subscribed to the channel and you wanna see more videos just
like this one,
make sure that you hit that subscribe button with the notification bell.
And as always, I'll see you next week.