- My name's Johnathan, this...
(upbeat music)
That's Noodle, he's part iguana.
Did you see all the stuff come out of nose?
Tempe, like oh my god, Tempe, Tempe!
So the first thing I'm gonna do is I'm gonna rotate the pug.
Set it to 375 and rotate every 15 minutes
until golden brown.
My grocery stores are starting to ban.
And she needs to love herself.
Yeah, his hearing is totally gone.
(dog barks)
(logo chimes)
Hi everyone, thank you so much for watching
this week's episode of Tools of the Trade.
My name is Jonathan. This... That's Noodle.
And this is Tools of the Trade,
the show where we find out what every day items
our every day entrepreneurs need to get through their day.
So this week we are featuring the Sarah Small box.
Sarah Small of Wicker Goddess works every single day
to bring the best of Bohemian lifestyle
and vintage goods to your home.
So she does everything from making cards
to making some beautiful prints for your wall,
to repurposing vintage materials that she finds,
so everything from mugs to ceramics
to one of her signature items, wicker.
She's local to one of GoDaddy's main campuses
in Tempe, AZ, so we sort of partnered with her,
helping her on her journey.
She did this business.
She built this whole thing by herself,
but as far as helping her get set up online,
and to help get her email marketing set up and her SEO
and essentially all the tools in GoDaddy's kit,
we worked to build into Sarah's business.
We actually just posted last week a 14-minute documentary
that we filmed with her about entrepreneurship
and essentially what one year of building a business
has done to her.
And I'm so excited to be able to show this box to you guys.
So, we're gonna open the box.
OK, so the first item we have
in the Wicker Goddess box is a Hydro Flask.
So this I can imagine is in this box for a ton of reasons.
First of all, hydration.
You guys, every day you gotta get water wasted.
It's good for your mind, body and soul,
it helps with your skin, it helps with your blood,
it helps with your, sort of just like,
the fact that you're alive.
Her business is based in Arizona,
so I understand the need to have water,
especially if you're working in a desert, right,
if you're somewhere like Tempe, AZ.
So this holds a ton of water.
It's one of those water bottles that helps
to keep hot water hot and cold water cold.
I know I make this joke all the time like,
"Oh, it's a water bottle.
Fill it with tequila and call it a day."
Have you ever filled a Hydro Flask or a water bottle
with a nice cocktail and taken it to the park with you?
Or the movie?
I'm sorry, I saw "Birds of Prey" last weekend
at like 11 in the morning, and we had a cocktail
kinda going between the two of us, it was fabulous.
I'm fine.
Hydration is key.
Another thing that I learned,
so this is another thing I wanna stress everyone do,
and I learned this from my friend, Madalena,
water before coffee.
So coffee is never the first thing you're supposed
to put in your stomach in the morning.
You are always supposed to drink a glass of water
right when you wake up in the morning
before you put coffee in there.
So I love this, I'm very glad this is here.
The next item we have in the Sarah Small box
is... Simple.
These, I know what these are.
These are reusable tote bags.
And what I think is cool about this is whether you're going
to a farmer's market or you're heading to a grocery store...
Are you gonna face the camera?
Or you just gonna stare at me?
Are you just gonna stare at me, Noodle?
You can stare at me if you want.
There you go, look at that.
He was like, "Get outta my face!"
It's really nice to have a reusable bag,
especially 'cause I know a lot of grocery stores
are starting to ban.
It's treat time.
He just went, "Shut up!"
OK, I will!
There you go.
I think this kinda speaks really directly
to the kind of business that she operates,
and the kind of person that she is.
Like if she's gonna run a business that's exclusively
about repurposing items and helping people
to make beautiful spaces, how great that she also repurposes
even her bags, her grocery bags,
the thing that she uses to carry things around in.
The next item we've got in this box,
I'm gonna do this one, whatever this is.
Oh, it's another solar charger.
Seen a couple of these in boxes before.
So this is an incredible item for anyone to have,
again whether you're an entrepreneur,
or you're just someone who exists in today's society.
It looks like this, and it charges all your little boops,
and it runs on solar power.
So especially if you're in Tempe, AZ,
I can imagine that you are never
without the opportunity to charge.
But essentially what you do is you just kinda leave
this out in the sun, and then you can use it.
It's a portable charger.
You can charge your phone, anything that's got a USB
attachment to it. And it's the kind of thing that you want,
it's the kind of thing you just wanna have nearby.
So portable charger, this is a really great addition
to this box.
The next item we have in the Wicker Goddess box is...
Are these rose quartz?
And rose quartz is for protection?
- [Man] That self-love is important.
- OK, that's really cool.
So these are, you have sort of a bulk bag of rose quartz.
And we've had a couple of these on previous episodes,
but these crystals all symbolize something different
and they all sort of bring a different kind of energy
to whatever room you're in if you keep them on them,
and rose quartz is about self-love.
So what's really cool about this is she,
as someone who just over a year ago
left a secure corporate job to go off on her own
and build her own business,
you know, that's an act of self-love.
So to have an item like this is a really staunch reminder
not only to have that actual like energy of self-love
around you, but also to remind her that she,
and I think these are her words,
is that she deserves a place in this world.
And she is allowed to be happy and she's allowed
to go after the things that she loves,
and she needs to love herself.
(crystals clattering)
Yeah, his hearing's totally gone. (laughs)
Guys, we've known for a long time,
we've known that it's really bad,
but we just had proof on camera
that that dog's hearing is gone.
I'm so glad that these are in here,
and you got a bulk, right?
There's a lot of love to go around
in this bag, that's for sure.
The next item we have in the Wicker Goddess box is...
I love merch. I love merch.
It's a little Wicker Goddess sticker.
It's a little sticker.
So this is, you can put...
Right? Come on. Come on.
I love this, I love that this is an item,
'cause I think this just speaks to the pride she has
for the business that she created.
Right, she designed this, this little design,
this is all her, and I think this kinda ties
back into self-love, that idea of really wanting
to celebrate your success and also get the name
of your business out there.
The final item we have is The Moon Deck.
They are Oracle cards.
This healing Oracle set shares insights on growth,
purpose, intuition, practice and creativity.
OK, great. So this is, and I've never done these myself,
but I know that these cards are something
that a lot of people use to help them make decisions
or to help them understand, sort of,
the situations that they're in right now.
Anyone who's going off on their own
and is trying to start their own business
and really pursue their own thing might need
that extra boost of confidence,
or might need those small opportunities of guidance,
like, is this the deal I go for,
is this the one I post on my page,
is this the business idea that I need to pursue?
Is it right to quit my job, right?
And there are a lot of factors that go into making
that decision, but I do know a lot of people trust
in these cards and trust in sort of the energy
that's brought through them.
It says right here, "May this deck empower and inspire you
to walk your path with self-love, trust and purpose."
Sarah, actually, so she's a daily practitioner of this,
and what she does is she starts every single morning
by pulling a card, and that card,
whatever the meaning behind that card is,
helps her to set an intention for the day.
That is everything in the Wicker Goddess box.
We are beyond excited that she took the time
to curate this for us.
All of those items speak so truly to who she is as a person
and who she is as a business owner.
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