In this episode, we're going to talk about how to create an online course to sell. Now,
there are a lot of episodes already on YouTube on the technical side of it. Like, what software to
use? We're going to talk about it more from a strategy perspective. Like, how to create
the right type of course that can sell? And what price point to put it at? So, let's dive right in.
So, just to give you heads-up of what to expect in this video. We are going to
talk about the course, the price points. Like, how to create it? How to create
a course that people will buy that they will get value from? We're going to talk about what you can
do to sell your courses for a higher price point. We're going to talk about how you can market and
one of the best places you can get leads of people who want to buy your course. And I'll even share
with you a story of a course that we launched, and we made six figures in the first month. In a
previous video, we talked about outlining a book. And in a similar way to the book in your course.
You want to kind of map out this journey of where you want to take people. And I'd say this is even
more important for a course. Because people are paying more, they've got more invested. But that
actually means that they're more committed. They want to get the results are going to take action
when they go through a course. Like, that's the hope, right? So, if you can map it out. Like,
okay, what do they do first? What are they going to do next? And what's going to lead
them to getting that result? So, think about it in a few different ways. Like, first, what will
they learn? Like, what do they need to learn? And by the end of the book, what will they know? And
what assignments will you give them throughout? Okay, so, think about all the assignments you
want them to do. One assignment each week. How long is this course? How much are you
going to be involved? What type of coaching will they receive? Is there any one-on-one coaching
from you? When they buy this course. Do they get that coaching? Do you offer any group coaching?
Are there other resources like a community that you can give them access to? And it's
very important in the beginning to really decide what outcome, okay? What's in it for them? And
then when you're selling this course and you're letting them know. You know the price. They need
to know what's in it for them. If they're going to pay this amount for it. What's the exchange,
right? What are they going to receive in return? So, let's talk for a minute about outcome. Because
this outcome that your course is going to deliver is actually the best way to determine the price
or the value of your course. And what you're going to sell it for. Just for comparison, let's pretend
that you're a therapist, right? Now, therapists typically charge by the hour. And we could use
another example like an attorney or anything like that where they typically have a high hourly rate.
And maybe a therapist charges a hundred dollars per hour. Now, if a therapist offered a course,
right? Or some type of a program that said you know this program is going to help you
overcome Arachnophobia. There's two ways that this therapist could go about this, okay? The therapist
could say well, I charge a hundred dollars per hour each session that we do. And we're
just going to keep doing sessions until you're no longer afraid of spiders, okay? Or the therapist
could say now, I have a track record of success. I've helped 96 people overcome Arachnophobia,
and based on our conversation. I believe that we can get the same results for you. So, I have a
program. The program costs eight thousand dollars. And by the end of this program, you'll be free of
this fear of spiders. Now, it's not based on time. It's based on the outcome. If you break it down by
hour, and how much time kind of the features of this program. Oh, that means we're going to be
having a weekly session for however many years to add up to eight thousand dollars. It's going to
be hard for the client to accept that price point. You know and I just made up these numbers. But in
their mind, if they are so wanting to get rid of this Arachnophobia. They so want to overcome it.
And the price point you know eight grand that I made up. If that's worth it to them. Like, yeah,
it's gonna change my life. You know and improve it so much more than the outcome is where the value
is. And that's where the price point can be set. Okay, the next thing we're going to talk about
with your course is how to deliver it? There are a lot of other videos on YouTube that talk about
different software that you can use to deliver it. And you know we tend as business owners.
We tend to really like stress about it and want it to be perfect. It's really just a concern for
us though. Our clients just want to receive the content. If it's a video-based course. They want
to be able to watch a video, and you could do that on YouTube. The point I'm trying to make there is
it's more important to focus on the outcome. The journey that you're going to take them on, and the
results that they get. More than just the platform and making it look flashy or making it appear
professional. Just actually help them get results. I also think it's always a good principle or
practice to overdeliver. So, when you present this to them. When they purchase the course. They have
certain expectations of what's going to happen. And if there's other bonuses that you can include
or other things that you're going to provide, and overdeliver. That'll help for a happy client. Now,
in many cases, you might have something to offer them that is above and beyond a course. Now,
I certainly do. I have done for you services where a course is more of a DIY. So, in your course when
you're teaching different principles. I suggest talking about your clients. Talking about these
done for you clients, or these clients is that you help with these higher offerings as a way to
teach. You can say yeah, when I was working with my client Michelle. This is something that we did,
and we really helped her get results. And so, you can talk about it that way in your course.
So that throughout your course, you're planting seeds and letting them know that you do help
people in a bigger way. Now, many of my clients have courses to sell, and that's why they kind
of choose me to help them. Because I have the best YouTube strategy that finds these people that are
looking for courses. And I've even written a book about it. It's called A Hero's Guide To Influence
On YouTube. It's a strategy about using YouTube to organically generate leads. And these are like
referral quality leads. And when you talk to them on the phone or on Zoom. They basically have their
credit card in hand wanting to work with you, and it's a perfect place to sell courses. Now,
I have a gift for you. I want to give you my book for free as long as you cover the
printing and shipping cost. And then no margin on top of that. You can find this on Amazon,
but you'll pay the full fee there. If you go to natesyoutubebook.com, you'll see the pricing
for both paperback and hardcover. It's a little bit more than I was hoping. Because I made them
full color on the inside. It's an amazing book. I put two years of work into this. But I want to
give it to you for free as long as you cover the costs. natesyoutubebook.com, I'll see you there. I
thought I was done with the video. But I realized that there's two more points that I wanted to
share. One was the story about the six-figure month that I had. And I also want to talk about
like you can experiment. You can start with a low-price course. Now, a friend of mine, he's very
successful in business and as an entrepreneur. And he's got a teenage son. And I learned that
his son created a course and charged nine dollars for it. And I thought that makes a lot of sense.
The course was on entrepreneurship for teens. And I thought that is really cool. Because teens don't
have a whole lot of money to spend. But he's only charging nine bucks. And it's such a good way to
learn this, to learn e-commerce. How to create a website and how to sell it? And what doesn't work?
What things? It's just such a great opportunity to learn. And I think that would apply to you
as well. Like experiment with different price points. If you want to sell a course for eight
thousand dollars. Maybe don't start there. Just start something simple. Like, well, what could I
create that people would easily be willing to pay fifty dollars for? And get some experience there.
And then you'll have a better idea of okay, that's the value that they got there. If I want to be
able to sell a course that's worth ten thousand dollars. What would I need to put into it? Now,
going back to the YouTube strategy. I was helping a client who teaches real estate
investing. We were building a massive following on YouTube. And he had done for your services,
but he didn't have a course. And people kept asking. Hey, can I work with you? Hey,
do you have any programs? Hey, can I get some coaching from you? And I kept encouraging him,
create a course. They want to buy a course. And he wanted people to travel out to his state to
attend his events. Because his three-day events were transformative. And by day three, people
wanted to sign up for his coaching programs. So, we had a successful business. But on YouTube,
not too many people were traveling. I think in the past in the previous year when we were having
this conversation. Only one person had traveled out to him and gone through that process. But we
knew that there was a lot of interest. So, it took him about six months. He was a procrastinator in
creating his course. But as soon as he launched it. It had a thousand-dollar price point. He
sold over a hundred of them. So, in one month, he made over a hundred thousand dollars. So,
I guess that could be another plug for my strategy. You got to get this book.