James Schramko here. Welcome back to superfastbusiness.com.
And today, I asked the question --
how much of a business do you actually have or do you really have a job?
And I brought my buddy, John Lint, here. The creator of 10XPRO.io
who has a Membership Series with me. How are you, mate?
Good, good. How are you?
Good. So, you're an expert with setting up systems
and helping people turn their knowledge and expertise into money
via information products, courses, memberships. An expert at funnels and systemization.
I imagine you've pondered this question a fair bit?
Yeah. I mean, that's a big question, you know?
I mean, think about it, right? You go away, you want to go on holiday.
You really want to take time off, you don't want to work. Well, let's say,
you take two weeks out. Let's say you want to go to the Maldives with us next year
or something like that. When you come back will your business have actually
increased? I mean that's the important question. And if you hesitate
for a second, you're like, I'm not sure. Or if the answer is no, well, that's usually
a sign that, hey, maybe you have a job rather than an actual business that is
working for you without your involvement, right? So, there are multiple things that
you can do to make sure you transition from being self-employed really to
having a real online business.
Yeah. I found that a business could sort of loosely be defined
as to the extent that something will work without you.
And in our market where somewhat being an authority or expert can pay well,
you will have some job like functions. But there's certainly a lot of things you can do to
automate, systemize, and build team around you to make sure that you could
actually take a holiday. I mean, you and I met on the Maldives trip and we go every year.
And certainly we're both going for two weeks this year and I look forward
to it very much. I put out a video recently talking about how to build up
to that. It's nice to just take a day off here or there. And then a week off and to
find out -- pressure test your system to see what can be systemized. So, in my case,
I found that having things like editing done for these videos and audios that I
make by someone else is good. Making sure that the other someone
else can also send out the emails to notify my audience, that my machine,
the website is collecting emails for me and putting those emails into the right
sequences and sending out the relevant message at the right time. It's all very
good. And certainly and very importantly, when someone buys something, you want to
make sure that your system can receive the money and then send that customer
their login and access and the correct onboarding to make sure they can
actually access the thing they've purchased, that they can use it properly
without having a need for heavy intervention from you, the owner. I mean,
there are probably some people who are manually asking for the money and then
manually sending login still. But you wouldn't have to do that with products
like 10XPRO.
Yeah, exactly. And that's why we created it because it's all about
getting leverage. So you mentioned here getting leverage by building your own
team, super powerful. A lot of people hesitate, in my opinion, way too long
before starting to build their own team. Getting your first support person on
board is probably one of the biggest priorities you should have as soon as
you start. Getting someone who can do all of these things and then
train that person to be able to do those tasks that you talk about.
Those tasks that are not worth that much. Is it worth your time doing that task?
Well, maybe you should be doing the the big rocks, right? The things that are
really, really important. So, building that team, getting that leverage is very
important. From our side of things, which is all about funnels, automation, and
systems and that's why we built 10XPRO.io, so you could have all the
tools that you needed to be able to do the important things. Build your email
list and we give you a ton of tools and features to allow you to do that because
when you build your list and, obviously, you can do it on autopilot by simply
having pages offering something. When they enter their details, they go to a
Thank You page. Then the system sends them their email with whatever
they opted in for. All of that is automated. So, if you have those things in place,
now, you're building your list on autopilot without your involvement.
That's awesome! And then we have the other things. We need to have funnels and
campaigns that are going to provide value to our customers and then at the
same time invite them to take the next step by purchasing access to our
membership or to our courses. And you want to have campaigns
that allow you to do that. With 10XPRO.io, you can deploy entire
campaigns with just one click, everything is integrated and all the tools are
setup. And then the cool thing is that, you know, you want to add some form of
automation to those campaigns meaning that the doors are open and closed
automatically, without your involvement. And you can easily to do that. There are
multiple ways but, basically, you have different tools available inside 10XPRO
that will allow you to do that -- having deadlines campaigns, having
webinars that work on autopilot, events that open and close on autopilot. All of
that is set up and you can link it with your email system. But now, you have a
machine that's pretty much building your list, making offers and at
the same time, like you said, very important: delivering access to whatever
you sold -- your online course or your membership site. Which means that your
customers automatically get the welcome emails, they automatically get the
login details. That way they can log in, they can access the course or the
members area and they can get started, right? Now, if you want to automate
further, you can by drip-feeding the content of your member's area or you just
do a hybrid solution where you have some automation
for some key things and then you can also add that little touch, that personal
touch if you wanted to. But having all these systems in place is super important
to get that leverage and to be able to transition from being self-employed to
having a business that is working for you on autopilot.
I wish this solution was available when I started online, John.
Because the irony is, I spent the overwhelming majority of my time
trying to learn how to build myself a website
and that really is the last thing that I would want to be spending my time on today.
For 14 years after I started online, I'm not spending any time
building my website because that's not the highest level value for me to be
doing. So, that's where the tool is very powerful. Of course, there are times when
you need to do things but that's okay if they're the only things you're doing and
it's high value and it helps you sell. And, of course, I have other
recommendations, too -- to put your business on a recurring income. And there are ways
that you can also deal with setting expectations so that you can have a
holiday. So, today, if you're watching this video, comment right near this video
what it's the longest you've ever taken away from your business, from your
online business since you started it? Type a number nearby and I would be
interesting to see the discussion.
Without feeling guilty, alright.
Thanks, John!
That was John Lint of 10XPR.io.
Check it out.