FOR
FOR YOU
FOR YOU AT $9. THAT IS A GREAT PRICE
POINT.
POINT.
POINT. WE'LL BE BACK WITH OUR
SOLITAIRE RINGS.
SOLITAIRE RINGS. WHEN WE TALK ABOUT
SOLITAIRE RINGS, I'VE
NEVER -- AND I'VE WORKED
HERE MORE THAN -- WELL,
ALMOST 20 YEARS.
I'VE NEVER SEEN US DO --
THESE ARE REAL GENUINE
GEMSTONES.
GEMSTONES. THE PRISTINE OF ONE
GORGEOUS STONE, USUALLY
YOU GET A CLUSTER.
USUALLY, IT WOULD COST
MORE.
MORE.
MORE. WE
MORE. WE HAVE ON AVERAGE, A
CARAT 1/2, -- AND A
HALF, DEPENDING ON WHICH
ONE YOU'RE LOOKING AT.
WE SOLD THIS AT $49.90F.
I'M NOT MISTAKEN, WE
SOLD 2,000 OF THESE.
AT $49.90.
AT $49.90. THEY'RE A BIG CUSTOMER
PICK.
PICK.
PICK. TODAY, THEY ARE $14.90.
$14.90.
$14.90.
$14.90. AND WE HAVE SIZE 5
THROUGH 10 AVAILABLE.
IN AMETHYST.
IN AMETHYST. IN CITRINE.
IN CITRINE. OR IN BLUE TOPAZ.
THAT IS 70% OFF OF THE
PRICE WHERE THESE BECAME
A HUGE CUSTOMER PICK.
SO WHETHER YOU ARE
WEARING ONE OR YOU WANT
TO STACK THESE TOGETHER
AND WEAR A COUPLE OF
THESE.
THESE.
THESE. $3.73 ON YOUR CHARGE
CARD TO BRING THEM HOME.
OR GET THIS.
IF YOU HAVE YOUR HSN
CHARGE CARD, IT'S $2.99.
BECAUSE IF YOU HAVE YOUR
HSN CHARGE CARD, YOU CAN
GET THE EXTRA FLEXPAY.
SO IT WOULD BE $2.99 TO
BRING THEM HOME.
APPROXIMATE YOU DON'T
HAVE THAT CHARGE -- IF
YOU DON'T HAVE THAT
CHARGE CARD YET, YOU
COULD CALL, GET
INSTANTLY APPROVED AND
SAVE $10, THEN GET THE
FLEXPAY.
FLEXPAY.
FLEXPAY. SO THIS RING WOULD BE
$4.90.
$4.90.
$4.90. FOR PRECIOUS NOBLE
STERLING SILVER AND
GENUINE GEMSTONES.
GENUINE GEMSTONES. BUT BILL, I KNOW,
PUTTING GEMSTONES
PUTTING GEMSTONES GEMSTONES INTO SEVILLA
SILVER WAS SOMETHING --
WHEN THE LINE FIRST
LAUNCHED, IT WAS ALL
SILVER.
SILVER.
SILVER. >> Guest: IT WAS.
IT GREW.
IT GREW.
IT GREW. AND CUSTOMERS WANTED
GEMSTONES.
GEMSTONES. LISTEN THIS WAS ON
EARLIER.
EARLIER.
EARLIER. IT'S ALREADY SO POPULAR
TODAY.
TODAY.
TODAY. WE
TODAY. WE WERE TALKING ABOUT A
RANGE OF GEMSTONE CARAT
WEIGHTS.
WEIGHTS.
WEIGHTS. THAT'S PRETTY
THAT'S PRETTY EXTRAORDINARY.
EXTRAORDINARY. LIKE WE'RE TALKING A
CARAT, 63, CARAT 98.
YOU ARE GOING TO LOVE
WEARING THIS.
WEARING THIS. BECAUSE IT'S A LARGE
SOLITAIRE.
SOLITAIRE. IN THE WORLD OF GEMS,
YOU ALWAYS BUY A GEM,
PRIMARILY BASED ON
COLOR.
COLOR.
COLOR. IT'S A SATURATION OF THE
HUE OF COLOR.
IT REALLY APPLIES TO
DIAMONDS, IN TERMS OF
EQUAL IMPORTANCE.
EQUAL IMPORTANCE. IN THE WORLD OF
GEMSTONES, COLOR IS MOST
IMPORTANT.
IMPORTANT. AND IF YOU'RE A WOMAN
THAT IS REALLY ALL ABOUT
THE SIZE OF THE GEM.
THEN SIZE, CARAT WEIGHT.
AND REALLY, THE SIMETRY
OR THE -- SYMMETRY OR
FASHION OF THE CUT IS
LESS IMPORTANT THAN THE
COLOR.
COLOR.
COLOR. BUT I HAVE TO TELL YOU,
YOU HAVE EVERYTHING
BALANCED HERE.
BALANCED HERE. IT'S SYMMETRICAL.
IT'S SYMMETRICAL. IT'S A BRILLIANT, ROUND
GEM.
GEM.
GEM. THE
GEM. THE BLUE TOPAZ, THE
CITRINE OR THE AMETHYST.
AND THE BAND.
>> Guest: TELL US ABOUT
THE TEXTURE.
THE TEXTURE. >> Guest: THEY USED WHAT
IS CALLED MILL GRAINING
OR STIPPLING.
OR STIPPLING. IT'S ONE OR THE OTHER.
AND THEY ARE LIKE LITTLE
DOTS OF SILVER
FLATHENNED -- FLATTENED
WITH A POLISHING WHEEL.
AND THEY ALMOST LOOK
LIKE --
LIKE --
LIKE -- >> Host: DIAMONDS.
THEY'RE DO.
THEY'RE DO. AND TALK TO US ABOUT THE
SETTING, BILT.
SETTING, BILT. IT'S A FOUR-PRONG
SETTING.
SETTING.
SETTING. >> Guest: YES.
ON.
ON.
ON. >>
ON. >> Host: BUT THE TABLE
UNDERNEATH, THE OPENNESS
IT, ALLOWS THE LIGHT TO
GO THROUGH.
GO THROUGH. AND THAT'S A VERY
TRADITIONAL STYLE
TRADITIONAL STYLE SETTING, RIGHT?
SETTING, RIGHT? >> Guest: THERE'S A
GREAT JEWELER IN AMERICA
THAT THEY COINED THE
PHRASE FOR THIS STYLE OF
SETTING.
SETTING.
SETTING. ASK IT'S -- AND IT'S
WHERE IT REACHES OFFER
OF THE SETTING.
APPROXIMATELY AN 8th OF
AN INCH.
AN INCH.
AN INCH. BUT IF YOU LOOK AT THE
GALLERY OF THE RING.
YOU SEE THAT SILVER THAT
SURROUNDS RIGHT INTO THE
GIRDLE OF THE GEM, THAT
SUPPORTS THE GEM SO IT
STAYS FLUSH.
STAYS FLUSH. YOU DON'T HAVE TO WORRY
ABOUT SECURITY.
ABOUT SECURITY. ROCKING, GETTING LOOSE.
BECAUSE YOU REALLY HAVE,
AS YOU CAN SEE HERE,
DEPENDING ON WHICH THREE
YOU CHOOSE -- WHICH OF
THE 3 THAT YOU CHOOSE.
OR IF YOU WANT TO STACK
THEM.
THEM.
THEM. I
THEM. I MEAN, SUZANNE WORE
THESE ALTOGETHER, LIKE
THAT.
THAT.
THAT. >>
THAT. >> Host: I LIKE THE TWO
OF THESE.
OF THESE.
OF THESE. I PUT THE BLUE TOPAZ AND
THE AMETHYST BACK
TOGETHER.
TOGETHER.
TOGETHER. AND YOU KNOW, WORLDWIDE,
THE AMETHYST IS THE
NUMBER 1, BEST-SELLING
STONE.
STONE.
STONE. HERE IN AMERICA, THE
BLUE TOPAZ IS.
SO I PUT THE TWO OF THEM
TOGETHER.
TOGETHER.
TOGETHER. AND YOU CAN SEE HOW WELL
THEY LOOK BACK WITH THE
BRACELET WE HAVE COMING
UP.
UP.
UP. BY
UP. BY THE WAY, WE ONLY
MENTIONED THAT BRACELET
ONCE.
ONCE.
ONCE. ALREADY, PEOPLE ARE
CALLING IN LOVE WITH
THAT BIG, OVER 6-CARAT,
MULTIGEM BRACELET THAT
WE SOLD FOR $59.
IT'S $39 TODAY.
$39.90 FOR REAL GEMS AND
FOR REAL STORE --
STERLING.
STERLING.
STERLING. AND IT'S COMPLETELY
ADJUSTABLE.
ADJUSTABLE. THAT'S GOING TO BE
COMING UP.
COMING UP. I'M GOING TO BE TALKING
ABOUT THAT.
ABOUT THAT. I KNOW YOU WILL AS WELL.
>> Guest: DON'T YOU LOVE
THE RING?
THE RING?
THE RING? IT'S PRETTY WITH THE
RING, DOESN'T IT?
>> Host: I DO LOVE IT.
BILL, LET'S SAY HEY, TO
BILL FROM PENNSYLVANIA.
BILL, WELCOME -- TO TO
VIRGINIA IN
VIRGINIA IN PENNSYLVANIA.
PENNSYLVANIA. WELCOME IN.
WELCOME IN. >> Guest: TELL US,
VIRGINIA, HAVE YOU
PURCHASED SEVILLA SILVER
BEFORE?
BEFORE?
BEFORE? >> Caller: YES, I HAVE.
AND I THINK IT'S THE
MOST SHINIEST SILVER
I'VE EVER HAD.
I JUST LOVE IT.
I CAN'T TELL YOU HOW
MUCH MY FRIENDS
COMPLIMENT HE ON IT.
AND IT'S JUST SO PRETTY.
AND SHINY.
AND SHINY. ALL THE TIME.
I MEAN, I DON'T EVEN
HAVE TO DO ANYTHING TO
IT.
IT.
IT. AND
IT. AND IT JUST SHINES.
>> Host: AND VIRGINIA,
HOW DO YOU THINK WE'RE
DOING, VALUEWISE, ON
SEVILLA SILVER?
SEVILLA SILVER? >> Caller: OH, MY GOSH.
IT'S JUST THE BEST
PRICES YOU'LL EVER SEE.
IT'S GREAT.
IT'S GREAT. I CAN'T GET ENOUGH.
AND I'M JUST REACHING MY
MAX ON MY CREDIT CARD.
AND MY DAUGHTER-IN-LAW
IS GOING TO LOVE THIS
CHRISTMAS.
CHRISTMAS. >> Guest: THAT'S SO
SWEET.
SWEET.
SWEET. THAT'S FABULOUS.
THAT'S FABULOUS. >> Caller: BECAUSE SHE
LOVES SILVER.
LOVES SILVER. AND SHE WILL REALLY LOVE
THIS.
THIS.
THIS. >>
THIS. >> Host: WELL, WE ARE
DELIGHTED, VIRGINIA, TO
HAVE YOU WITH US.
THANK YOU SO MUCH FOR
SAYING HI TO US.
>> Caller: WELL, IT WAS
A PLEASURE BEING WITH
YOU.
YOU.
YOU. AND
YOU. AND THANK YOU SO MUCH
FOR ALL THE GREAT DEALS
I'VE GOTTEN.
I'VE GOTTEN. >> Host: THANK YOU.
>> Guest: YOU'RE
WELCOME, VIRGINIA.
WELCOME, VIRGINIA. >> Host: SHE'S SHOPPING
FOR HERSELF.
FOR HERSELF. SHE'S SHOPPING FOR THE
HOLIDAYS THIS IS THE ARE
TIME TO DO THE HOLIDAY
SHOPPING.
SHOPPING.
SHOPPING. THIS ONE, WE ORIGINALLY
SOLD AT $49.
AND IT'S NOW $14.90.
PEOPLE LOVED IT AT $49.
IT WAS A CUSTOMER PICK.
BUT AT $14.90, WHEN IT'S
GONE, IT'S GONE.
>> Guest: I HAVE TO BE
FRANK WITH YOU.
BECAUSE THE QUALITY OF
EACH OF THESE GEMSES
STANDS ON THEIR -- GEMS
STAND ON THEIR OWN.
I DON'T HAVE A FAVORITE.
AND I'M SERIOUS.
USUALLY I WOULD SAY
AMETHYST BECAUSE I LOVE
THE PURPLE COLOR.
BUT I LOVE ALL OF THESE.
>> Host: AND THE CITRINE
IS A HARVEST GOLD COLOR.
>> Guest: I LOVE THAT
FOR THIS TIME OF YEAR.
MY NEIGHBOR HAS ALREADY
DECORATED FOR HALLOWEEN.
SHE'S GOT THE DRY CORN.
AND THE WITCHES AND
PUMPKINS AND SQUASH.
BUT IT'S GREAT TO WEAR
WITH ALL OF THOSE MARLA
WYNNE EARTH TONE
FASHIONS.
FASHIONS.
FASHIONS. AND I SAW SLINKY THAT
WAS ON YESTERDAY OR THE
DAY BEFORE.
DAY BEFORE. LISTEN.
LISTEN.
LISTEN. IF YOU ARE A FASHION
SHOPPER.
SHOPPER.
SHOPPER. YOU KNOW, WARDROBE
YOURSELF, WITH SEVILLA
SILVER.
SILVER.
SILVER. AND I'LL TELL YOU WHY.
SEVILLA SILVER IS A
MULTISEASONAL
MULTISEASONAL COLLECTION.
COLLECTION. YOU CAN WEAR IT, FALL,
WINTY.
WINTY.
WINTY. WEAR IT INTO SPRING AND
SUMMER.
SUMMER.
SUMMER. AND DOESN'T SAY, OH, I
CAN'T WEAR IT NOW.
YOU KNOW WHAT?
YOU'RE GOING TO LOVE THE
GEMSTONES FROM SEVILLA
SILVER.
SILVER.
SILVER. THEY'RE HAND SELECTED.
ALL PLACED WITH SUCH
GREAT AUTHORITY.
GREAT AUTHORITY. YOU'RE GOING TO LOVE HOW
THIS LOOKS ON.
AND I HAVE TO TELL YOU.
THAT RING AT $14.90.
I'M NOT EVEN SUPPOSED TO
BRING UP PRICE.
BUT IT'S KIND OF HARD
WHEN IT'S FACING.
IT'S JUST AN
EXTRAORDINARY FIND.
EXTRAORDINARY FIND. >> Host: AGAIN.
WHEN YOU WRAP YOUR
HUNDRED HEAD AROUND THE
FACT WOO THAT WE'RE
DOING GENUINE GEMS AND
STERLING SILVER.
STERLING SILVER. WHEN WE HAD IT AT $49,
IT WAS GREAT.
BUT TO THINK YOU CAN GET
IT AT