- Hey everybody.
This is Roberto Blake of robertoblake.com
helping you create something awesome today.
So today, I'm going to talk about how you can use
YouTube playlists to get more views
and thus more subscribers in YouTube.
Now, a lot of you may or may not realize that YouTube
playlists are a huge part of my YouTube strategy
for a lot of different reasons.
For one thing, you guys should remember
that I focus on YouTube search
probably above any other strategy or technique
that I use to get views and to rank in YouTube.
Ranking in search is actually more important
than your overall subscriber number.
Your subscriber number doesn't actually
help you reach more people.
It's the search that actually does that,
as well as sharing in social media platforms.
So, what I focus on in terms of that
is not only the individual videos ranking in search
but playlist ranking in search as well.
A lot of you may not realize that playlists
are another opportunity to rank
in a YouTube search results page.
True story.
Now because I have over 600 videos on the channel
and I have playlists that cover the main core of my content,
those are on my YouTube channel as featured playlists.
You get actually to use 10 of these
on your YouTube channel homepage.
A lot of you are using it for your recent uploads as one
and your most popular videos as another,
which would leave you eight whole slots.
Now in my case, I actually use seven of these slots
for the seven days a week of different type of content
that I do.
I use two more, like I said, for uploads
and for popular videos and I use the last one
for just different playlists themselves
actually to be lumped together,
which are mostly my Adobe tutorials.
This strategy actually helps my channel stay super
organized, it helps people who care about a specific
topic actually watch more of my videos,
and that watch time helps me rank in YouTube search.
The other way I use these playlists is when I share
videos in social media, a lot of times I don't just share
the individual video, I share the playlist link
with that video being the starting point.
So if they like that video, somebody can actually just
keep watching more and more videos.
This is increasing YouTube session watch time,
which is the biggest overall ranking factor
that YouTube cares about, is watch time.
This is one of those little things that I do
that a lot of you don't realize, is actually what helps
my channel grow. The other thing is because I have
so many videos on the channel, I actually can have
multiple playlists. Just because I have one huge playlist
with 160 graphic design videos, doesn't mean
that I can't break that up into smaller playlists too.
Some of those videos are just about print design,
some are about logo design, some are about web design,
and I can break those things up and they can be their own
little playlist. The other thing I do is, just like how
I write a title and a description for my YouTube videos
to help them be discovered in YouTube and in Google,
I do the same thing with my playlist.
I make sure I fill out the description
because that's available and YouTube can use it
to rank me better. This means I have more opportunities
for my videos to be discovered, more of them can be watched,
which will help me rank in YouTube, which again,
gets me even more views, which then lead to more
opportunities to convert people to subscribers.
A lot of you don't realize that views are the funnel
for subscribers.
If you're not getting more views on YouTube,
you can't, by logic, get more subscribers.
So you need to get as many views on your videos
as possible, and part of the way you can do that
is getting them out there and discovered in search,
and again, playlists are another opportunity to do that.
So your channel can be discovered in search,
individual videos can be discovered in search
and your playlists can be discovered in search.
But, to do that well, you have to, again, have good
titles, descriptions and tags, and then you have to also put
descriptions in the playlists, have good titles
in the playlists and videos that are relevant
to the content of that playlist. All that matters,
in addition to that,
the videos have to be watched,
and if they're going to be watched all the way through
or they lead to people watching other videos,
then that's even better.
The other cool thing is when people watch the video
in the playlist, your related videos are the most likely
ones to populate on the right-hand side, and because
they are in your playlist, they'll likely be your videos.
So, that's another opportunity to make sure that people
are watching your videos instead of somebody else's.
I also embed playlists on websites
and blogs that I have access to or that I control,
you can also do this in platforms like medium.com
is a blogging platform, and in tumbler and so on,
and the reason I do this, again, is because when I do that,
someone can watch a video there, and then I'm not competing
with all the other videos in YouTube that could show up
in related searches, or that they could search for
to be a distraction. They came to this particular page
and the only thing here is my videos in my playlist.
So, that's another big advantage, and another way
that you can use playlists to get people
to watch more of your content.
Well, I hope this video helped you understand how to use
playlists in order to get more views and subscribers
for your YouTube channel.
If you still have questions about this,
leave those in the comments section,
I'll try and answer as many of them as I can.
Anyway, like this video if you like it, don't forget
to subscribe. Share it with a friend if you think
it would help. Don't forget, I have a free email
course that will help you grow your small YouTube channel,
so you can sign up for that
with the link in the description below.
Anyway, like this video if you like it, don't forget
to subscribe, check out the other awesome content
on the channel. As always you guys, thanks so very much
for watching, and don't forget,
create something awesome today.