In this video I'm going to show you the
best long-term YouTube growth strategy
that will keep on driving views to your
YouTube channel and blog post long after
it's uploaded.
It's all about driving engagement to your
content.
If you employ this strategy now even as a
relatively new channel, like I amY you'll
continue to drive growth day after day
year after year.
Hi, I'm Simone Cunningham.
Welcome back to my channel.
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Let's get into it.
So you want to grow your YouTube channel
grow your audience and grow your business?
You can do it in two ways.
Make trending videos and blog posts or
make evergreen content.
These are two very different approaches
with very different results.
Let's start with talking about trending
content.
You're no doubt and very familiar with
this.
It's content that's viral, newsworthy or
relates to a specific moment in time like
Halloween or right now COVID-19. If you
head to your YouTube page and click
on the trending button under home, you'll
see what's been trending in the last day
or so. Most videos will be gone after a
day some you'll see have been around
three days this six, probably because
this dude gave away 40 cars.
You can click on the top icon here to see
the trending videos in these broad topic
areas as well.
If we go back to the main trending page,
you'll find there's a lot of music videos
with the popular artists getting
millions of views in less than 24 hours.
But how does this all work
if you're not a celebrity or influencer?
If you like me in work in a business niche
that doesn't get as much traffic
type in the topic or keywords your
audience would search for.
If you scroll down a bit there, you'll see
one of my latest videos uploaded two weeks
ago.
Can you see there's a big difference
between this page and the the trending
page we looked at earlier? In the
trending page the newest videos and the
freshest content ranks first.
However, when you search for specific
content, you'll see that's not always the
case. With my search term Content
Marketing Trends
There's an ad in first place and then one
two videos before you get to mine, even
though those videos were uploaded eight
months ago and mine only two weeks ago.
I think my video was in the number one
spot for less than 24 hours.
So what I'm saying is that trending
content or fresh content will not get you
far for very long unless you're Jennifer
Lopez or you're giving away 40 cars, as
cool as that would be.
So what do you do instead to create
long-term YouTube channel growth?
you create evergreen content.
What is evergreen content?
Evergreen content is based on topics that
are always relevant or at least relevant
for a very long period of time we're
talking years.
It doesn't matter how old that information
is
it's still relevant today.
One evergreen content example is: can dogs
eat bananas?
This week
I Googled this because my cheeky moodle
Archie was trying to eat my banana.
I was amazed at what I found almost
7.5 million search results!
The second ranked search was a post from
more than four years ago
In the video search
there were more than 100-thousand results
and in YouTube you'll see some of the
search results are more than eight years
old. A crazy popular topic who would have
thought and it's evergreen which means
people will always want to know the
answer to this question.
And if you're wondering yes dogs can't eat
bananas. Another example of evergreen
content is how to start a blog. Whatever
the time of year and no matter the year
people will always be interested in this
topic
as long as there are blogs. On Google
Trends
you'll see the topic shows a sustained
level of interest over the past year and
even over the past five years. Identify
topics in your niche that people will
always have questions about and need to
know about.
Ask yourself the question
do we expect the interest in this topic to
drop off any time soon?
If the answer is no there's a very good
chance that it's an evergreen topic that
could drive traffic to your \channel or
blog for months or even years.
So what are evergreen content formats?
What I'm presenting to you today is one
format video.
There's also how-to guides, listicles, top
tip,s checklists, product reviews,
informational long-form guides,
interviews, buying guides, frequently
asked questions, case studies
research studies, testimonials, tools and
calculators and I've mentioned videos
which can include all of those formats as
well.
Your choice of format is only limited by
your imagination!
Evergreen content doesn't need to be
boring.
You can be as creative
as you want in your niche and find topics
that interest your target audience
My last but probably my most important
point is to be patient.
Long-term YouTube channel growth is just
that, it's the long-term game that you're
playing.
When you first upload your video or blog
post
it will almost definitely perform worse
than your trending content.
It's not uncommon for your video to
quickly disappear because people aren't
searching for the topic all the time.
But the beauty of this strategy is that
over time, you'll get constant views as
people search for your topic over the
next weeks months and years.
Remember, this search can dogs eat bananas.
Google Trends confirms that this is an
evergreen topic because people keep
searching for this year after year.
You can see here
it's been on the increase since Google
Trends first.
started recording data in 2004.
This means that there are always people
wanting to consume content on this topic.
So day after day, year after year, you'll
get constant traffic.
Do this with many different evergreen
content topics and watch your channel
blow up with views over the long term.
Sounds pretty cool to me.
So in summary, start brainstorming
evergreen content ideas for your Niche
and ask yourself
the question will people still be
interested in this topic for months or
years to come?
If the answer is yes, you found yourself
and evergreen topic to download this
video shows worksheet.
Please click on the link in my video
description.
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I've shared today.
I hope it's helped.
Thanks for watching.
I'll talk to you soon.