There are 2 types of SEO, okay? There's website SEO and then there's
content SEO. I used to own a web design and SEO company and our service really worked.
We knew how to get websites and web pages ranked number 1 on Google. But today, content
SEO is so much easier and it gets way better results. It's way better at generating leads
for your business. So, I'm going to show you how to do it. And by the end of this episode,
you'll know exactly how you can use the modern form of SEO to generate leads for your business.
So, I'm going to start up this episode talking about a discovery I made that really let me know
that there is a brand new type of seo. And I'm going to talk about the advantages and
disadvantages of the old type and the new type. I'm going to share several examples with you that
you can follow and then I'm going to talk about proper timelines and the expectations you can have
so you know how long it will take to get the results that you want from seo. Here are
the details of my story, okay? So, I had a web design company. We designed beautiful websites.
My clients were happy but I was not happy because I thought, "Man, these websites are not
getting traffic." So, I created an seo service. We now got these pages ranked on the top of Google
and my clients were happy. Now, they had beautiful websites and they had people visiting them. But
I also looked at the websites and thought, "Wow, now they're getting traffic but they're not making
sales." So, I learned how to make promo videos and I got really good at video
so that we could convert visitors into customers. The system was working great but I didn't know
that it was short-lived. So, let me give you some of the details. To get these pages ranked
on the top of Google, we had to do a lot of work. We first created a how-to video, we put it on the
page, we then transcribed all the words from that video and turned it into an article that looked
nice. We then designed infographics that visually told the same content. We put those on pinterest
and linked those back to the page. We did article marketing where we would do article spinning and
send different versions of the article out to different pages that would link back to the
page. We did blog commenting and letting people know and linking it back to the page. We put all
the right keywords and tags. Okay, and we did a lot more seo stuff. And then, I made a discovery.
One piece, okay? The how-to video over on YouTube got 50 times more views than the webpage that was
ranking number 1 on Google. Whoa! I mean that's huge, right? 50 times more views than the page
that was ranking number one on Google. And I just had a paradigm shift and I started to shift my
company. We phased out our seo service, we phased out our web design service. We were getting such
great results with just an individual video on YouTube that I focused my whole company that
direction. And that's how we're achieving such great results on YouTube. I mean, some of my
channels are generating 7 figures per month. Now we're going to talk about the advantages
and the disadvantages of going after phrases that have high volume versus those with low volume.
And the unexpected thing is the phrases that have a low volume will get you much better results. So,
let me explain. The biggest disadvantage to high volume phrases is high competition. The higher the
search volume, the higher the competition. Now, to put it bluntly, if you have high competition,
you won't rank, okay? You'll be pushed way down and you'll get no views. That's a pretty big
disadvantage. When you follow my leaf strategy, making sure that the titles you're picking are
leaf topics, low volume is great because we have no competition. This means when you post your
video to YouTube, you'll rank instantly. And all we need to get this rolling is a trickle
of views. You post your video instantly and that trickle starts. Another disadvantage of
high volume phrases is the topics are broad and they attract a wide variety of people
not a specific type of person. So, that you can better understand how this is a disadvantage,
I want to talk about the advantage of a low volume phrase. When you title a video,
a really long and specific leaf topic and you have low volume, you're going after your target
audience. I mean, think about it for a minute. They go to Google or YouTube and they type in this
9-word phrase and then they see your title and your video. They're like, "Wow, that's exactly
what I was searching for." And so they're going to watch the video all the way to the end because
there's no guessing that they are your audience for this video. So, what that does is you totally
impress the YouTube algorithm. YouTube says, "Wow, this video is important. People watch it all the
way to the end." Now, let's start suggesting it or promoting it to new audiences. And so,
you start to get more and more views. With a high-volume phrase, the algorithm is just not
impressed. And so, you don't get that promotion in that suggestion. So, hopefully, you can see that
it's kind of night and day why you want to use the leaf strategy and go after these low-competition,
low-volume phrases. Now, next, I'm going to show you some examples of success with a timeline but
I want to give you an invitation first. If you're finding value here, please subscribe. Hit that red
button below. Go ahead and do that now. And then next to it, there's a little bell. And if you
click that bell, that turns on alerts. So, when I upload a new video to YouTube, YouTube will email
you and let you know, "Hey, Nate just uploaded a new video." So, hit subscribe, turn on the bell.
Alright, let's continue. Now, I want to show you some examples of success. I produce a lot
of channels. So, these are channels that we follow my strategy to the letter and I want
to show you the results that we've got. So, here's Paul Jenkins. His channel is Live On Purpose TV.
He's a positivity psychologist and he talks a lot about parenting and about relationships.
Let's show you what happened on his channel. So, let me give you the timeline on this one,
The channel the Live On Purpose TV channel with Paul Jenkins had 235 subscribers.
So, we started launching 5 episodes per week on November 6, 2017. And look at the first 4 months,
okay? This is 4 months exactly. So, maybe subtract off a week or so there. It looks pretty dull. It
looks pretty boring. That is what we experience on every channel. The first 4 months are very boring
and then exciting things start to happen around that 4-month mark. In Paul's case,
about a week early, about a week before that 4-month mark, we had a mini spike and we got up to
almost 2000 views in a single day. Now, I'm going to change the custom dates here. I'm going to take
you out just a couple more months. So, I ended this on March 6. Let's go to let's go to May 6th.
Okay. So, this is the first spike that I showed you that almost got to 2,000. Well, look. Now,
we had a spike right here on April 13th of '18 that was 9,000 views. And we've had more spikes
since then. So, hopefully this gives you a first glimpse of what a timeline might look like on your
channel. The first four months were really boring then we had a mini spike a month or so. Later, we
had a much bigger spike. And as you can see over here on the side, we're up to 193,000 subscribers.
We average 15,000 views every single day. This next example, I'm really excited to show you.
It's Stan The Annuity Man. And you can imagine what he talks about. Or maybe you don't even know
what an annuity is. That's what he talks about. All about annuities. I want to show you something.
Notice the number of views. So, this video that was launched 2 days ago has 233 views. The one
launched 5 days ago, 282 episodes. 401, 263, 191, 238. So, we're not getting like the high hundreds
or we're not getting thousands of views on these videos. But Stan is giving me permission to share
a lot of cool stats about his channel that even a channel like this... I mean, look. We're up to 12
or approaching 13 hundred subscribers. This isn't a massive channel, yet it is hugely profitable
for his business. Prior to YouTube, Stan built a very successful business. The year 2019 was his
record year. So, his business is doing better and better each year. But at the end of 2019,
I started to produce his channel and we started launching 5 episodes per week. We started laying
that foundation of search and then he started getting the phone calls. He started getting leads.
Well, by June of 2020, mid-June. And so, we're not even halfway through the year yet, he had
surpassed his 2019 revenue and he attributes that growth and that increase all to what we've done on
YouTube. His channel is so niche and focused that the people that find him need his services. Now,
what I've done here is I've brought up lifetime. So, this is going clear back to August of 19,
a little bit before we launched. But you see, it's just gradual steady growth. Stan is the
only channel that I've not experienced to spike but it has seen consistent steady growth. We've
just been getting more and more search traffic. People who have questions about annuities really
need to find Stan. Also, annuities and really niche videos about a product, they're less
likely to be suggested to new audiences or they're definitely not going to be trending type topics.
Like something about politics or something about a cute cat or something like that. Those type topics
might get a lot of views but for this type of a channel --how-to, annuities; they're really,
really profitable and they're great lead generators. So, if you have a really really
niche business, this is a good example for you to study. Now, this next example is Noelle Randall.
She talks about real estate, specifically Airbnb real estate. And she also talks about
business and entrepreneurship and investing. So, let me show you what's happened on her channel.
So, she had built the channel on her own for a couple of years. And what I'm showing you here
is the year 2019. She started to see some growth and she got up to 6,500 subscribers,
okay? Then she hired me and my team to produce her channel. And by January 21
of the year 2020, that's when we launched doing 5 episodes per week. Alright,
what we're looking at is January. And again, we started launching around this point, January 21
all the way through July 31, okay? So, the first 4 months, we see are very, very flat. Then we get
right at that 4-month mark, we see a pivot where we start to angle upward. And week after week...
Like her most was around 1,000 views in a day or just over 1,000 views in a day. Well, very
quickly, over the next couple of weeks, we got up to 1800, we broke 2,000. Now, we're up to 2,300,
the next week 2,600; 2,800. Week after week, we're getting pretty excited. And by the end of July,
we passed 5,000 views in a single day a couple of times. While we hadn't seen an exponential spike
like we have on some of the channels, with Noelle's channel, we definitely saw a pivot
and week after week we saw this growth. That was pretty exciting. Before I show you what happened
next, I want to talk about the traffic because this video is all about SEO and getting ranking.
Okay? So, up to this point, you see that we kind of had an equal mix of search suggested
and browse. Suggested is where YouTube starts to promote you to new audiences.
SEO results are this search. That's where most of our traffic was coming from earlier in the year.
And because we followed the other ingredients that you'll learn on this channel, if this is search
and this is suggested, suggested month by month started to inch its way up and above. Now, let
me go back and I'll show you what happened next. In fact, I'll just add the entire month of August.
So, boom. You know, obviously, this is huge. We were really excited about 5,000 views and
then we just started passing 20,000 views in a single day. And usually, spike settle back down.
Noelle's channel hasn't. Let me take it all the way to today. We're filming
on November 13th. So, I can take it through yesterday, November 12th. I'll hit apply.
Look at that. So, we've had some ups and downs. Our best day was 31,000 views in a single day. So,
does that give you a proper timeline of what you might expect? Noelle's first 4 months of
following my strategy were very boring but the tell end of that started to get better and better
and better. And then her channel just exploded. A couple weeks ago, she crossed 1,000 subscribers.
Another thing that I can talk about in the context of the timeline is revenue. Like when can you
expect to actually make money on your channel. Not just get the seo rankings. In Noelle's case,
she told me that right off the bat, within the first month or 2 of launching with my strategy,
she started generating leads. Now, what I can show you is actually ad revenue. And you'll see here
that the ad revenue, you know, for the first little while we would make $27 a day or $24 in
a day or 22. And then when we had the jump up to 2,000 views in a day. You know, we'd have
4 or 5 or 6 hundred dollar days .aAd she's had a day as high as $1,100 in a single day.
If we just look at October, October is almost $22,000 in ad revenue. Now, I'm not going to
share with you her business revenue but I can say that the ad revenue is just the icing on the cake.
What I'm known for is my expertise on YouTube. I produce dozens of different channels
that are doing extremely well. And all of my channels are educational. I really want you to
understand the strategy that I use so that you can use it too. If you follow this strategy,
you'll get tens of thousands of views every single day of people who want to learn from you. I'm
going to share with you the abridged version of this strategy now. But I have the whole strategy
right there in this episode and I'll reference that episode later as well.
So, there are 5 ingredients. If you want to get massive results on YouTube, educational videos,
you need to follow these 5 ingredients. You can't leave one out. Ingredient number 1, you've got to
follow my leaf strategy. If you don't know what the leaf strategy is, watch that video so you can
learn my tree analogy and really master the leaf strategy. So, many people follow the other 4 steps
and maybe go halfway with the leaf strategy. But you won't get results. They just don't get views.
And again, I go into that in that episode that i've linked to up there. Okay, ingredient number
2, you want your episodes to be 10 to 12 minutes in length on average. So, that means some episodes
can be 7 minutes, some episodes might be 15 or even 20 minutes. Maybe 20 minutes should be the
max. But shoot for an average of 10 to 12 minutes. And that will make sure that you get the results.
Okay, ingredient number 3, you need a 50% average view duration or retention rate, okay? What that
means is if people start watching your video and then quickly leave 30 seconds in or 90 seconds in,
you're not going to have 50% of your video watched on average, okay? You want a lot of people to
watch all the way to the end so you have at least an average of 50%. Now, how do you know that?
YouTube tells you. Once you've launched a video and it's gotten some views, you can look at the
analytics. YouTube provides you way more data than this too. But this is a good one to look at what's
the average view duration for this video. And why does this one have 70% and this one only have 40%.
Yeah, you might want to compare those videos and see why. Okay, Ingredient number 4 is
you need to have custom thumbnails. YouTube will take a random screenshot from your video
and show that is the still image. But you've got to design custom thumbnails if you want
a better click-through rate. And you have to have a better click-through rate to be
able to succeed and get YouTube to promote you. When I say YouTube promotion formula,
YouTube will promote your videos to more and more people. You've got to follow all 5 of
these ingredients. Okay, ingredient number 5 is volume. Really, you've got to make hundreds
of videos. Now, in the other video, when I share with you the leaf strategy, you'll have a better
understanding of what number is best for you so that you can get the results that you want. So,
be sure to bookmark that video and watch it next. It's called How To Get a Lot of Views on YouTube.
Now, hold on just a minute. I just noticed that you haven't subscribed yet. So,
there's a red button. Go ahead and click that red button and subscribe to this channel.
And then right next to it, there's a bell. Click that button as well. That turns on alerts so that
each time I upload a new episode, you'll get an email from YouTube and you won't miss a thing.
The goal of your videos is to deliver value. These aren't sales videos. You're not promoting anything
during the course of the video. You're just answering the questions. But then guess what?
At the end, you deliver a call to action. You invite them to get a free gift. Now, the jargon
term for this free gift, we call it a lead magnet, okay? So, it's something that's so valuable. After
they've watched your videos and they've gotten all this great content or this great learning,
when you mention that you've got this free item for them, they can't resist and they give you
their contact information in exchange for that. Now, here's a good approach because you want to
impress the YouTube algorithm as well as you want to generate leads. So, typically,
when I film with my clients, we film 20 episodes in a single day. And we might have 5 of them
have a call to action that leads to their lead magnet. Let's say it's a book a free plus shipping
offer book. Where you'd say, "Hey, if you found value in this video, I want to give you my book
for free. You just cover the shipping costs and this book is yours. It goes into way more detail
than I could possibly share in this video. And it will help you get the results that you're looking
for, right? So, they'll go and they'll click that link. And they'll enter their shipping information
or whatever so they can get that book. Well, 5 of your videos will end with that call to action,
okay? But what about the other 15 if you're filming 20 in a day like I do? Well, the other
15 will say, "Hey, now that you've learned a, b, and c; you really need to learn x, y, and z. So,
go watch this video and you'll learn the ins and outs of x, y, and z." Okay. So, you lead people to
another video and that will impress the YouTube algorithm because you're getting more watch
time. It turns one view into 2. And you're getting more views on the videos that are lead generators
for your business. Okay, after they become a lead and you're ready to sell them something,
what should you sell? You know how to make money in your business but I want to give you a heads up
that selling courses to a YouTube audience is one of the fastest ways you can monetize your channel
in a big, big way. One channel that I built from scratch with a client, he monetizes his business
by putting on events. And after 3 days, he sold tickets. And another similar client,
he monetizes his business by paid keynotes, getting paid to go give a keynote speech. Well,
in both these examples, as we launched courses or online programs, their revenue shot through
the roof. In the first example, we made 6 figures in the first month just selling a thousand dollar
course. If you found value in this episode, then you're going to love my free gift even
more. It's my Influencer Almanac. I packed all my tips, all my tools, all my strategies
into one resource to help you really leverage YouTube to grow your business and grow your
influence. And it's free. Go ahead and click the link below and you can have access to that now.