Attention custom apparel decorators if you're not yet printing for cheer
teams this is one profitable market you'll want to consider
from the sideline cheerleaders that are rallying the crowd at sporting events to the competitive
cheerleaders that are competing on the mat there's one thing that these two types of cheerleading
teams have in common and that's they make up nearly 300 million dollars in custom apparel
and as a heat printer you can take advantage of this profitable market by having the right tools
the first two things to consider is the type of apparel and print finishes that you're offering
in this video i'm going to show you two popular styles of apparel
and two bling finishes that will allow you to successfully reach this market
let's head to the heat press the first garment we're going to heat apply is a 100
polyester mesh t-shirt and the brand is sport tech and it can be sourced from sanmar this garment is
great for this market because of the style of t-shirt that it is it has nice breathability
and it's great for movement and any activity the cheerleaders will be partaking in when it
comes to print finishes this market is definitely bling bias they love anything with a high shine
or glitter finish the product we're going to be heat applying is called CAD-CUT® Metallic
it applies at 285 degrees for 10 seconds CAD-CUT® Metallic is a cold peel so we're going to
let this set off to the side and let it cool down while we heat apply our other garment
another popular apparel item is leggings and shorts these leggings are sourced from Sanmar
as well and are an Ogio brand so they're a very premium poly-spandex type of piece of apparel
that can be extremely profitable when customized for this market for successful heat application
we're going to be using a heat printing pillow and inserting that into the leg of our
garment
I'm just going to lay that across my platen
and before I place my transfer I'm going to do a preheat and test my pressure
I'm going to dial this back and the next product we're going to be working with is cad-cut glitter
flake which applies at 290 degrees so I'm going to increase my temperature an additional 5 degrees
for placement with this I just go alongside the seam of the legging starting at the hip
and going down
we're going to cover with a cover sheet
and this is going to apply for 10 seconds
Glitter Flake is a hot peel so as soon as that's done we can go ahead and remove this carrier
and our customized print on our poly-spandex leggings are complete
now that the metallic transfer has cooled we can go ahead and remove that
carrier and reveal that extremely sought after metallic finish that offers that true mirror-like
shine these apparel items really just scratch the surface and all that you can print for this market
accessories like duffel bags cheerleading bows and even sports bras are extremely popular as well
and to stay relevant to this increasingly popular market
be sure to offer bling finishes to really play it up
for more information on the products used in this video check out the links in the description