NOW WE'RE READY FOR LUNCH.
WE HAVE A SEGMENT CALLED
HOMEGROWN WE HAVE A
HOMEGROWN COMPANY FOUNDED
RIGHT NEITHER DETROIT
SOLVING A DILEMMA FOR LOTS
OF GUYS THEY FACE THIS A LOT
BUT WE DON'T TALK BY THE
MUCH.
WE OFTEN HEAR ABOUT THE
CHALLENGES WOMEN FACE WHEN
SHOPPING FOR CLOTHES.
BUT GETTING THE RIGHT FIT.
DO YOU EXPERIENCE THIS
CHUCK?
Chuck: I'M KIND OF A STAD
SHIRT SIZE I GUESS.
BUT WE HEAR ABOUT BIG AND
TALL STORES.
SO NOW WHAT ABOUT FOR GUY
THERE'S HAVE A SMALLER
STATURE.
SO WE'RE JOINED BAY COUPLE
GUYS STEPHEN MASER AND ERIC
WONG WHO IS HERE TO HELP US
UNDERSTAND.
THIS THEY FOUNDED THIS
COMPANY ASH AND ANDLE
DETROIT-BATESED GOOD STAY
WELL.
SO TELL US A LITTLE BIT
ABOUT THIS IDEA BECAUSE YOU
ARE CREATING SOMETHING BRAND
NEW, MORE THAN JUST BOXES?
ABSOLUTELY.
AS YOU CAN SEE WE ARE FAIRLY
SHORT.
5'6" AND 5'8" ERIC AND I
WORK TOGETHER AS A COMPANY
WE SID WHAT ARE SOME
PROBLEMS WE FACE IN YOU OUR
LIVES.
WE AGREED ON THE PROBLEM WE
HAD.
THEN TALKED TO OUR FRIENDS
AND THEY HAVE THE SAME
CHALLENGES AS WELL THAT'S
HOW WE GOT STARTED AFTER
ABOUT A YEAR OF WORK WE ARE
ABLE TO RELEASE OUR FIRST
PRODUCT LINE.
WE'RE ALL WEARING ONE HERE
IT'S THE SHIRT UNTUCKED.
.
Chuck: FOR THE HOME WITH
ARE WATCHING WHAT DO WE
CONSIDER A SMALL STATURE YOU
JUST SAID IT SHORT LET'S
JUST GET IT OUT THERE.
5'8".
5 FEET AND UNDER.
Tati: DON'T JUST BUY
MEDIUM THAT'S NOT THE TRICK
TO IT?
NO.
Chuck: WHO ARE THE GUYS.
THESE ARE TWO ACTUAL
CUSTOMERS.
IF YOU YOU GO OVER HERE AND
LOOK AT CHASE, YOU CAN SEE
HE'S ACTUALLY WEARING A POLO
SHIRT.
IT'S A SHIRT I BOUGHT AT
MACY'S AND THE SLEEVES ARE
TOO LONG, THE BODY LENGTH IS
MUCH TOO LONG AND OVERALL
FIT DOESN'T WITH WORK THAT
WELL.
THIS IS A SMALL.
IF WE GO OVER TO BE JOSH
HE'S WEARING A SMALL ASH&ANVIL
SHIRT.
HE LOOK NEAT AND SHARP.
I GET IT.
SO THIS IS WHAT WE ARE
HAVE HAD TO GO AND GET
THINGS TAILORED AND ALTERED
IT'S A PAIN.
IT'S NOT A GOOD EXPERIENCE.
NOW WE WANT TO MAKE IT EASY
FOR GUYS TO FIND THE RIGHT
FIT.
Chuck: THIS IS SUCH A
COOL IDEA.
TELL US ABOUT THE NAME OF
THE COMPANY.
YEAH, ABSOLUTELY WHEN WE
STARTED THE COMPANY WE KNEW
IT WOULD BE A DETROIT-BASED
BRAND.
SO ASH COMES FROM THE CITY
MOTTO WE WILL RISE FROM THE
ASHES THEN ANVIL A NICE
LEGACY TO THE CITY OUT
THERE.
Tati: WHAT ARE THE KEYS
TO GETTING THE RIGHT
MEASUREMENTS FOR A GUY.
YEAH, FOR SURE.
SO OBVIOUSLY SHIRTS THAT ARE
DESIGNED FROM GROUND UP FOR
GUYS FOR OUR SIZE.
WE TELL OUR GUYS GENERALLY
BUY THE SAME SIZE BUT ALSO
YOU MEASURINGWISE THE CHEST
IS THE MOST IMPORTANT
MEASUREMENT FOR SURE.
SO BASICALLY
IS MOST IMPORTANT THING FOR
SURE.
I WILL MEASURE ONE INCH
BELOW THE ARMS.
BASICALLY JUST GO LIKE THAT
AND JOSH IS ABOUT A 34 INCH
CHEST.
A SMALL PERFECT FOR HIM.
ONCE YOU FIND THAT IT OUT
THAT'S THE MOST IMPORTANT
MEASUREMENT FOR YOUR SIZE.
Chuck: WHAT ABOUT IF YOU
LIKE LEAVING THE TAILS OUT.
ASH & ANVIL ARE YOUR CUT.
Tati: IT'S NOT
UNPROFESSIONAL ANYMORE IT'S
TOTALLY ACCEPTABLE.
AND COMFORTABLE.
Chuck: SO YOU ARE DOING
SHIRTS FOR NOW.
TELL US HOW PEOPLE CAN GET
THAT ASH AND ANVIL WEBSITE.
FOR METRO DETROITERS IF
YOU ORDER BY 2:00 P.M. WE
ARE ABLE TO GET YOU A SHIRTS
BEFORE THE HOLIDAY WITH ONE
DAY SHIPPING.
Chuck: THE BUSINESS PLAN
FOR THE FUTURE IS MORE THAN
SHIRTS BASED OUT OF DETROIT.
ALL LINES OF CLOTHING, SUITS,
JACKETS.
START WITH SHIRTS
Chuck: VERY INTERESTING
BUSINESS MODEL I LOVE THIS
IDEA THAT YOU ARE GROWING
FROM DETROIT WE HAVE A BRAND
THAT THE WORLD CAN POINT TO
I'M SURE YOU'RE HOPING THIS
BECOMES AN ICONIC BOX.
ABSOLUTELY.
GOOD LUCK YOU GUYS THANK YOU