(upbeat music)
- If you would like the video ad that you just saw,
let's take you through step by step on how you can create
exactly the same video for your product.
All you need is your phone camera,
a flat surface, like a table,
chalk papers, an ordinary kitchen tray,
one or two bottles of glitter,
a turn table used for cake decoration,
or anything that moves in a stable circular motion,
Torchlight or a phone's flashlight,
rose petals, or any flower petals
that goes with the tone of your product,
a reflective surface, like a glass or in-screen,
in our case, we used an iPad,
obviously your laptop and last,
but not the least one or two,
helping hands to help you with the props
and using the flashlight.
Additionally, make sure that you are in an indoor setting
where you can eliminate all natural source of light,
or you can shoot after sunset.
(upbeat music)
- To take this shot, place a regular kitchen tray
on a flat surface and fill it with glitter.
Turn the lights off and make sure your only source of light
is either a Torchlight
or in our case, a phone's flashlight.
Ask a friend to shoot from a top angle view,
but make sure your phone is on slow motion mode,
Drop your product onto the tray, filled with glitter.
And at the same time, swing your flashlight on the tray.
(upbeat music)
- What we want to achieve is your product falling in the
glitter with a sparkling effect.
And that's where the flashlight comes in.
(upbeat music)
- For this shot you'd need someone to help you with the
backdrop and panning the source of light.
Turn the lights off and ask your friend
to hold a black backdrop.
In our case, we're using a black chalk paper.
Also ask him to use the flashlight panning left or right,
and vice versa with a couple of variations.
Fix your phone at a stable position,
but make sure it's at the closest
focus point to your product.
Hit record and hold your product either steady or
play around with it to show it in the best way possible.
(upbeat music)
- To take this shot,
Place a turntable on a flat surface,
cover it up with rose petals or any flower petals
that you think matches the tone of your product,
and place your product right in the middle of it.
In a naturally lit environment,
take a shot with the camera head at a 45 degree angle,
maintaining a distance of seven to eight inches,
and ask a friend to rotate the turntable.
Also click a few good photographs of the product
in the same setting, to use them as fillers in the video.
(upbeat music)
- This shot is a creative hack,
for which you need a reflective surface,
like a glass or a mirror, or in our case,
we're using an iPad screen.
Export an artistic video background from the
In-Video left panel library.
Make sure the color and the action in the video goes with
the tone of your product.
In our case, we're choosing a colorful ball explosion.
Make sure the video occupies your entire screen and place
the reflective surface on top of your keyboard,
You can use some tissue paper to
adjust the height of the surface.
Place your product in the middle of the surface,
but close to the laptop screen.
Open your camera app and lock the focus on the last position
of the entire motion of the shot.
We want to achieve a dolly zoom out effect.
So we'll place the phone on a handkerchief or tissue paper
and pull it slowly to make it look more stable.
(upbeat music)
- [Instructor] Now let's move on
to the editing part of the video.
To begin with, I'm going to choose a blank
canvas of 16 X 9 dimension,
as I want to publish it on platforms like YouTube.
As I enter the canvas,
the first thing I'd like to do is to create a folder in the
upload section to keep my videos organized.
(upbeat music)
- [Instructor] Once I've done that,
I'm going to add all my final shots
that I shortlisted to the folder.
I can start editing the videos
even before they're finished uploading.
Let's begin with that intro shot
where the product falls in glitter.
Before adding the shot to the scene,
I'm trimming it to only add the part
where our product is in midair.
Then it splatters the glitter and stops moving.
I want to get rid of the tray from the scene.
So I'm going to crop the video till the area,
but our product is entirely visible.
As you can see, we have successfully
created our first scene.
Let's move on to the next scene and work on our next shot.
I'm deleting the place holders
to make sure our canvas is empty.
I'm going to go back to our folder in the upload section to
fetch our next video.
In this scene, I wanted to show a close up of our product.
So we held it extremely close to the camera.
After adding it to the scene,
I will adjust the scene duration
to match for the video duration.
I can also do that by opening up the advanced timeline
and trimming the video.
Let's have a look at the flow of the video so far.
If I had placed the scene somewhere else in the video ad,
it would disrupt the flow,
as our remaining shots are brighter,
and these were shot in a darker environment.
Now let's move on to our next scene.
Let's add the shot
where our product is beautifully placed
in the middle of flower petals.
The idea of our current flow,
is to show teasers of the product in the beginning,
and as the video progresses,
gradually revealing the product in brighter settings.
Coming back to our third scene,
I'm going to divide this video into two parts,
and add the other half in the next scene.
To do that, I'm trimming the first half
to the part where the second half needs to begin,
I'll duplicate the scene,
and trim it to retain the part which
we trimmed out in the first half.
(upbeat music)
- [Instructor] Now I'll select the scene
with the second half of the video
and crop it closely to display the brand name.
(upbeat music)
- [Instructor] Here's the result.
This is a video editors hack,
very used one single clip
to show two or three different perspectives.
It's quite useful in our case,
since we were only shooting with our phone camera.
Now let's move on to our fourth scene.
After adding a new scene, to avoid adjusting
the scene duration
to match with the video relation manually,
you can set the duration of the scene
as low as one or two seconds,
as scenes on a video get automatically adjusted
with the duration of the video.
Let's add a fourth video and as you can see,
it's in a vertical format.
The reason we shot this in vertical format is to make sure
the frame covers the product, the background,
and also the reflection on the surface.
It might look challenging to place shots like these
in a wide format,
but we're going to use it to our advantage
and make copies of it to fill it across the canvas.
(upbeat music)
- [Instructor] I'm placing them in an order
where they appeal one after the other.
I will add in animations to each video
to add cherry to the cake.
(upbeat music)
- [Instructor] Let's move on to our fifth and final scene.
If you remember,
I had asked you to click a few good photographs of the
product in the flower petal setting.
So I'm going to use one of those
to be added in the last scene.
The reason why I'm choosing an image in the end is because
that's where the major product details and your brand
details are going to come.
And we don't want to seem to be dependent on the time
duration of any video.
Now that we have arranged all our scenes,
it's time to add transitions,
to make sure the flow of our video is perfect.
I'm using the transitions to only fix the cuts where the
flow looks a little off or incomplete and not forcefully
adding it to all scenes to make it overwhelming.
A transition will also eat up parts of both scenes in the
middle of which it is placed.
So if the scene is of shorter duration,
we'll select a transition that is quick and very subtle.
For example, a glitch transition
Transitioning between the second and
fourth scene is very important in the flow of the video.
It's where a product moves from a dark setting
to a brighter dreamy setting.
And what better than light leaks to do the job?
Let's look at the flow of our video so far.
(upbeat music)
- [Instructor] A transition between
the fourth and fifth scene is also unavoidable,
as it's important to give a creative break
while making an image appear out of the blue,
after a good video flow.
I'm going to use an overlay,
so it covers the entire canvas and subconsciously prepares
our mind for a new kind of media asset.
Since it's twinkling and dreamy setting throughout,
I'm going to use smoke overlay,
which also looks like clouds passing through.
To give the video flow a final touch,
I'm going to add some animations to the media assets
on the last two scenes.
If you remember,
I had placed the videos in this scene
to appear one after the other.
To spice up the entry of these videos,
let's add some subtle, but stylish animations to them.
Our disco animation would fit perfectly here.
Let's apply the same animation to the remaining two videos.
(upbeat music)
- [Instructor] On the last scene,
the entry of the image needs to have some motion,
even though if it's barely noticeable,
it works as a finishing touch.
Let's begin with adding text to the video.
I skipped adding text on the first scene
because of its short duration.
And also it might become difficult to read
on such a sparkling video.
Instead,
I will add it to our second scene that I purposely left out
enough space on the right side for the text to settle.
I want to select a simple looking text from the textiles in
the left panel library.
As our video ad is already quite heavy on visuals and too
much activity on the text will make it look jarring.
(upbeat music)
- [Instructor] I will now copy the text and
add it to the rest of the scenes.
Placement of the text depends on your video and how it
maintains a balance with your visual.
Since I have used the same shots in scene three and four,
I will remove default text animation from the fourth scene.
So the text goes in continuation
across scene three and four.
(upbeat music)
- [Instructor] And the last scene I'm adding
placeholders for the taglines of your product website,
the variance of your product discount offers, et cetera.
You can customize them according to your requirement.
(upbeat music)
- [Instructor] Last but not the least,
let's add some music to our video ad.
You can find thousands of free to use tracks
in the left panel library, which you can filter
by mood, genre, et cetera.
You can listen to them before adding
in order to choose the best suitable track.
Since I want the fourth scene of the video to appear at a
certain beat, I will trim the music
so it matches that timing.
You can also try a different workflow and add the music
right before you start on the video edit.
When you're fully satisfied with the preview,
hit export and you can publish it
directly across various platforms.