You're about to learn how to research keywords for YouTube.
This strategy will work it'll help you generate leads in your business.
Okay, we're going to quickly dive into actually doing keyword research. That's what this whole
episode is going to be about. I just want to emphasize right before that how valuable this is,
okay? When clients hire me for consulting, I charge $1,000 per hour. Typically in increments
of at least 4 hours. And for a book of that time, we're on the screen doing just what I'm going to
show you. It's kind of boring, it's super, super valuable. Now, if you're not familiar
with the strategy that I teach on how to get such great results on YouTube, there's a 5 ingredient
formula that you really want to understand and then this will make a whole lot more sense. Go
ahead and watch this video. I'll link to it right up here it's called "How to get 1,000 subscribers
on YouTube in a day". Okay. So, this tool that we're looking at here, it's called the keyword
magic tool. And the website that we're on Semrush. They've been around for a long time. I used to use
them back in my website SEO days. There's a lot of tools here. I don't use any of them but this one.
This keyword magic tool. And I'm going to show you how it works. So, if you're an expert in customer
service, let's do a search for help customer. So, all I did is I put help customer in there I
hit search. I'm going to do 2 more things. First, I'm going to turn on the questions button. That is
part of the magic of this amazing tool. Then, I'm going to turn on an advanced filter and I'm going
to turn the word count up to 8. That's the default where I always start. I love questions that are
8 words or longer. Okay. So, let's look through the list here and let's highlight topics that are
unique that would make good individual episodes. So, this first one, "What helps an organization
identify its customers across applications?" I think that's pretty cool. So, I'll check that one.
And some of these, I don't know if they would be applicable to you or not. It would be good
for you to go through and depict you know which topics apply to your area of expertise. I love how
specific these questions are. "How can customer relationship management help a company?" Or "How
crm helps to retain the existing customers?" It's not the best grammar there but that's the exact
wording people are using when they're searching for these questions on Google and YouTube. Now,
isn't this a question everyone wants to know? "How to get customer service to help you?"
Ooh, I like this one. "How does research help identify customers buying behaviors?" Or "How
technology helps businesses to deliver products to customers?" I modified the wording there so the
grammar was better. But you see the question. "How does branding help to maintain customer loyalty?"
The thing that I love about this tool is it brings up questions and ideas for videos that
I would have never thought of before. So, I'm going to keep checking questions here
that I think would make good standalone episodes. Alright. So, you may notice this column over here
where the numbers say 10. That means that there's 10 searches per month for these phrases. And that
sounds like a low number. It is a low number. But when you think about how long these questions are,
that's a really specific question. And that means that these 10 people are typing in that
exact phrase. That's really cool. And so, what happens is when somebody types in that really
specific phrase, your video pops up and it's exactly what they're searching for. They're going
to click on it. And the YouTube algorithm sees that and says, "Wow, this person clicked on it.
And they watched it all the way to the end. Let's promote this video to more people like this." So,
definitely, even phrases like this that have 10 searches per month, these are gold. And I would
recommend that you would continue digging to find more and more. Once you've sorted through
this list and found all the unique titles, you can just come right up here, hit export. I've got 12
selected. Export(ek sport)? It's export(ekspôrt). And then once it's downloaded to your computer,
I just open up the spreadsheet and then copy it from here into my google docs. Alright. Now,
let's do another search. Okay, the next one that I want to research is recruit. So, if I put that
in the search bar, turn on questions and then turn on that word count up to 8. So, let's say you're
an expert on recruiting. You're helping businesses recruiting, you're helping people on the employee
side, how to get hired. There's a lot of questions you could talk about here. So, you can make an
episode on "How to reach out to a recruiter on LinkedIn? Or how to respond to a recruiter on
LinkedIn if they reached out to you? How to write an email to a recruiter?" So, so many different
questions and ideas. Acronyms like this... I don't know what A-S-V-A-B, what that stands for but you
might know what that means if you're a recruiter. And so, anytime you get something that specific,
that's a great title especially to see that high of search volume. 260 searches in a month is very
high. Of course, when you're talking about a phrase that's this long and specific. And this
is more of a general question. But I like it and it does have a lot of words. What are the elements
of a successful recruiting strategy. I mean... So, you're talking 2 businesses who are looking to
hire you. This would be a good one as well. If you have a recruitment agency and people are wanting
to know how to find a good one, you could tell them the principles to look for in a good agency
and then give them a call to action so that they could become a lead for you. And we haven't even
scratched the surface. If I continue to scroll down, there's going to be pages and pages of good
topics and questions. You're probably going to find 50 out of just this one search. So, right
now, I've just got 6 selected and I'll just copy those right over to our google docs spreadsheet.
Okay, I've got 2 more searches that I want to do. Employee engagement and employee training. So,
I'm going to copy that first idea. We can just scroll right back up to the top and leave all
the filters the same but change the search. So, that leaves the questions button turned on. My
word count still turned on. So, right off the bat, we find some really good, really specific
questions. "How to use employee engagement to increase motivation?" Or "Why employee engagement
is important in an organization?" Or "Why is it important to a company's success?" I like this
one --"What kinds of employee practices encourage employee engagement?" I mean, think about that
specific mouthful. There are 40 people every month searching for that question. That just boggles my
mind. This one's funny how it's written. "How to write a mail for employee engagement?" I don't
know if they're talking about email or snail mail. But "How to write a mail?" This would make a very
interesting episode, "Is employee engagement just a reflection of personality?" So, I'm finding a
whole lot of good ones. And if I kept digging, the list just goes on and on. And so, 2 things
that I want to point out with this search are one, we're really going to get found. These are
really specific questions. And so, just by making videos that have these as the titles, you will get
views on your video by your target audience. And then second, there are a lot of ideas here that I
would have never thought of before. So, this tool, really helps you come up with an endless supply of
topics for your YouTube channel. Let's come over here and just export the ones that I've got. I've
got 12 selected but I bet there's 50 we could find. We'll copy that and paste it right into
our google doc. So, my filming team just asked me a good question. They said, "Should you reference
the weird wording that some of these questions have?" Oftentimes, if you search hard enough, you
can find the same question but word it a better way. So, that's the first approach that I take,
is just find the same phrase or that's the same question that's worded in a way that makes sense
to you or that sounds good. But other times you can just address it and say a question that people
are asking online is and then you just say that question. And so, it might be worded weird but you
can blame it on other people. Okay. So, we said that we were going to also do employee training.
I'll just come back over here and change the word engagement to training. Ooh, interesting. I don't
know that I'd want to make this episode. But it's interesting that people are asking this question,
"Is it illegal to not pay an employee for training?" It's a good one. Maybe you can make an
episode on that. So, I would have never thought about this "How to calculate average training
cost per employee?" Or "What is required of an employee training program?" It seems obvious to me
but this is a good question. "Why is employee training important to an organization?"
Or "Understanding what is the difference between employee training and employee development?" So,
I'll comb through and I'll see what other good ones I can find. Oh, I like this one, "When
is not the best time to offer employee training." Yeah, I don't want to go to training during my
lunch break." Okay. So, I continue to go down as far as I could until I hit zero. So, these phrases
here don't have at least 10 searches per month. So, that's where I'm going to end my search.
I'll come over here and I'll export the 15 that I have selected. And now, I can copy
those right over to our google docs spreadsheet. I just want to point out some of the great ones
I found here. Like, look how specific this is. "How to train a new employee in a restaurant?",
right? So, you can really target people just depending on what they're searching for. So,
what we just did is pretty boring. The fun part is actually filming these videos we're working with
our clients, right? To research these questions is pretty boring but it is so critical. You've got
to take this step first because if you take this step it'll make sure that your videos actually get
seen. Otherwise, you put your videos out there and no one's going to see them. There's no strategy
built into them. Now that you've caught the vision of the difference between push and pull marketing,
I have a 5 ingredient formula that I want to share with you. I've recorded another episode. You can
either click on it here or up here. The episode is "How to getm 1,000 subscribers a day on YouTube?"