YouTube is the best place to promote your business, full stop. Since YouTube is a search
engine, your target audience is actively searching for an answer to their questions
on this platform. So, how do you use YouTube to promote your business?
If we know that our audience is coming to YouTube and searching for the problems that
they're looking to solve, how can you cater to them? Let's talk about the one thing that you should
know before you even hit that create button and start uploading any videos and between you and I,
I'm also going to tell you my secret to getting on YouTube's good side later on in this video and why
stop at making money on YouTube when you can also make money on YouTube on autopilot? More on that
near the end of this video. Let's jump in. The one thing you should know before you start creating
any videos is to know your audience. You need to know your audience and define your customer
avatar before you post anything to YouTube. That way, you can actually pinpoint the questions that
they're asking and the solutions that you can provide with your video. Remember that YouTube
is a search engine, not a social media platform so you should title your videos with keywords that
you know your audience will actually be searching for. So, don't even turn on your camera, do not hit
record, do not pass go and collect 200, you have to make sure that you're actually creating videos
based on what your audience wants. And this can be done in very simple ways. You can make
a list of the frequently asked questions that you receive and find how are people actually
titling them in the search engine and you can do this simply by just typing into the search
engine. One of my favorite ways to do this is by going directly to the search bar and starting
to type something in like of any topic. Let's say for this example I type in how to train your dog
and YouTube, try to be your best friend and try to finish your sentence, and it'll auto populate
with some suggestions for what it thinks you're trying to say. So, it could say how to train your
dog to sit, how to train your dog to stay, how to train your dog to talk and all of these become
video ideas for you and in your video, then you want to have like a freebie or a lead magnet that
can then get people onto your email list where you can then nurture that relationship more into
then potentially becoming a paying customer. I used to do this the wrong way which is why I'm
really urging you this, that you do not turn on the camera and just talk about something that
random that comes to mind. You have to make sure that you're actually making content based on what
your audience wants and we don't want to guess this either. We want to actually hear from our
audience like what are the questions that they're asking. What are people typing in to the search
bar? What are the things that they're actually looking for? Because you might have some ideas
but we actually have the data in front of us to see how do we title it exactly how people are
searching for it. That way your video can show up in the search and can then potentially become a
client. Have you ever thought about YouTube this way before? If you already make videos, this is
going to change how you think about video titles so let me know your thoughts in the comments below.
I started my business and my YouTube channel in 2016 and I made my first million dollars in 2019.
There are some secrets to get on YouTube's good side to help you to promote your business.
So along with appealing to your audience, you also want to appeal to YouTube's algorithms,
YouTube loves consistency. If you can upload consistently, whether that's once per week
or even five times per week, that's going to get you the fastest growth. Your videos are likely
to be recommended to a larger audience. Now the most important thing to do is just start. There's
going to be a learning curve, you're going to learn what your audience wants, you're also going to get
comfortable on camera and be able to cater your videos to your audience better over time. So, get
started on your videos, get consistent and start building that relationship with the algorithm.
Something that we tell our clients is honestly for the first few months expect to be bored
because you're building your relationship with the algorithm, you're building your relationship
with your audience and you yourself are improving in this new skill but what we see client
after client when they hit that four to five month spot, we see this hockey stick, we see this spike
and that's what we want for you is to get that consistency, grow your skills, grow your audience
and when you build the relationship with the algorithm, YouTube starts to see they're actually
serious about creating content on YouTube and when you show that you're serious and that you can keep
people watching, YouTube is going to put your content in front of more people. So you also want
to be taking a look at how can I consistently improve. Be looking at your data, what's your
click-through rate, is it more than 4 percent or is it less? 4 percent's kind of the goal and if
you're less than 4 percent, you want to change out your thumbnails. If your watch time is less
than 40 to 50 percent, you want to study your own videos and see how can I keep people more retained
throughout the video or what can I do to be more entertaining or educational that's going to keep
people watching. YouTube is going to value creators and put your content in front of more people
if you keep people on their platform. Think about it. They're incentivized to have people watching
their videos so that they can deliver ads to them, that's how YouTube gets paid and if you can
be a creator that keeps people watching, they're gonna put your content in front of more people. So
it's up to us to always be getting better at this skill called YouTube. Now, before we get into how to
generate business from YouTube on autopilot, I want to know have you subscribed to this channel yet?
If you want more content strategy and business acceleration tips delivered to you 5 times
a week, free training right to your YouTube inbox, hit that red subscribe button to be notified every
time I upload. When I started making YouTube videos, that changed the game for my entire business
because sure you could be generating leads from Facebook ads and Pinterest and Instagram and all
these other platforms but YouTube being a search engine means that people are googling, they're
searching for content just like the stuff that you put out every single day and the fact that
they're searching for it means that they're already problem aware, they're already warm
and if you can be the content creator that gives them the solution, you can be generating leads on
autopilot. When you put money into Facebook ads, you have to keep paying that money for those
ads to keep showing up in front of people but when you use YouTube as a search engine that it is, this
content can continue to show up for years to come. I mentioned that I started my YouTube channel in
2016 and the videos that I made in 2016 are still showing up at the top of the search engine like if
you search for how to use Canva, my video from 2016 that has almost a million views is still showing
up generating leads every day. I provide lots of value in it, people click the link, they go into my
email list and then potentially become a paying customer. This is going to be the key for you to
generate leads and sales from YouTube on autopilot. My VIP code method stands for video, impact, profit,
this method goes into way further detail but to put it in simple terms, you want to front load the
preparation for your YouTube videos so that you can rely on evergreen assets getting dripped out
on your YouTube channel, ascending viewers in your value ladder all while maybe you're busy working
on other aspects of your business or maybe just taking the day off. Believe it or not, you really
only need to spend one day a month on your video content to be able to upload consistent videos.
For us we upload 5 times a week but we grew to that capacity. For the longest time I only posted
once per week and that's all that's necessary, that's all that you need. This includes optimizing
your titles in advance, coming up with the titles based on how people are searching for this content
and then I batch script, I just outline my videos with about 3 points each I batch film. I batch
film all my videos in one day and then we batch edit. Now, you can edit yourself or you can hire
an editor to do this for you and I have trainings on how you can hire an editor for really 15
dollars a video. that was my first video editor. So, you can check out our challenge linked in
the description below for more information about that. We also have a very specific video scripting
system so that we create outlines for each video but it's not fully scripted out. We just have the
content hooks that are gonna keep people watching. So think about when you're creating a video, what
are 3 things that you could suggest to people that's gonna make them want to keep watching and
they don't click off in the middle of the video thinking oh, they're just rambling and I don't
know what this is all about. So all I do is come up with the intro where I say the title of the
video again in the intro, I come up with three content hooks where I'm teasing hey, I'm going
to talk to you about this, I'm going to talk to you about this and I'm going to talk to you about this
and then I also have a call to action an outro at the end where O tell them what's the next
thing that they can do. Maybe that's signing up for a free eBook, maybe that's going to the next
video or joining a Facebook group, something that they can get more value from me if they enjoyed
the value that they got in this video. My whole goal for you is for you to be able to use your
YouTube channel as an evergreen lead generation machine. If you have a business, you need leads
and then you need to be able to ascend those leads into high ticket sales and that's what I love to
teach so I want to be able to help you with your content marketing and take it to the next level
with a one day a month video marketing strategy that drives leads for life.
If you want to learn the entire VIP code method, click the link below and join me for my next free
training. This is the exact strategy that my 6, 7 and 8 figure clients. Yes, clients making
over 10 million dollars a year that they use to maximize their cashflow through online content
and you could be next. So click the link below and I'll see you in the next video.