- Ah! It's even surprising to me.
- It's so cute, 'cause they're so confused!
- You ready? Here we go. Bye!
♪ (industrial intro) ♪
- Oh, the dog's so cute.
(gasps) I love these!
I love these so-- he looks so confused.
- Oh, yeah, yeah, yeah, with the dog and the blanket.
Yeah, I wanna try it with my own dogs.
I haven't tried it with my own dogs to see if it works yet.
- Oh, it involves dogs. I already love it.
Do we have a dog? Can we do it?!
Wait, where'd they go?
(laughs) I think I missed the trend.
- The dog is so confused. (laughs)
- Where the [bleep] she go? (chuckles)
- What? I am not up on this trend.
But I love this.
- Dogs are so much funnier than people 'cause their reactions
are so genuine to everything.
- It's so wholesome. It's such a change
of other memes we've been seeing on the internet,
'cause it's just like, "Let me just give you
us messing with some dogs."
- They pop up on Twitter all the time.
And I just saw a couple this morning, actually.
And I think they're so funny.
I love seeing the dog's reaction every time.
- (laughs)
- (laughs) Where'd you go?
- It's so cute, 'cause they're so confused!
They're trying to process what's happening.
- The dog's like, "I'm kind of concerned,
but I'm comfortable"-- Oh, there we go.
- (laughs)
He was like, "Oh. Where'd Food Giver go?"
- That's cute. They're stupid like kids, you know?
If you did that to a child, they wouldn't know
what happened either.
- (man) Hey, Ruby. Hey, Ruby.
- (chuckles)
Bye.
- Ah! It's even surprising to me.
- Whoa! Yeah, okay.
Even from here (laughs) that one looked real as [bleep].
Ruby reacted exactly how I did.
- That one was really good.
- Part of me feels bad, 'cause I feel like the dog's having
a miniature heart attack in that moment.
- Their owner is the most important person to them,
so when they disappear that quickly, it's like,
"Where the [bleep] did the person go
that's gonna feed me?"
- Oh, two of 'em.
- (laughs) They don't care at all. They're just like, "Huh?"
- They're unimpressed. It didn't work with them.
- With my dog, I do-- it's hide and seek, right?
I run, I hide, and then... I don't know why it's fun
to watch the dog be concerned, running around trying to find me.
It's cute, I guess.
- Oh, do cats... I feel like cats won't give a [bleep].
- (chuckles) I'm doing this when I get home.
- (woman) All right, ready? - That's not gonna work.
The cat's not gonna care.
- No reaction.
- Oh, the cat's eyes! (laughs)
- (man) He does not care.
- Honestly, I was expecting this. I feel like cats have just, like,
I don't give a [bleep] attitude.
- I wanna try this with every single animal ever.
Somebody needs to make a spreadsheet.
- We got a-- what is this? A cockatoo?
- With a little birb!
- What the heck? - Aww. It's so cute.
- (laughs)
- Oh my god! That's what parakeets do?
I don't even know if that's a parakeet, actually.
It's probably not.
- Even cockatoos care more than cats. (chuckles)
- (baby laughing) - People video.
(laughs) - (laughs)
The dog's like, "You don't... You did not fool me."
- It didn't work.
Baby messed it all up!
- It's adorable. We're getting babies and animals?
- Baby was just more like, "I'm too smart for this.
You're not gonna fool me today, Mom."
- We're gonna try it on the kid, okay.
- He like, "What the hell? Where Daddy go?"
- Oh, that's awesome.
- (dad) Ha! - (child laughs)
- Aw! Aw, he's so cute.
I would try this with a child for sure.
- I love that these are progressing now to children.
Who knows what's gonna be next?
- (man) Scooby! - Oh my god.
- (man) You ready to go? - (Scooby barking)
- Oh my god. Wha-- (chuckles) That doesn't even make sense.
- (snickers) There's always people that just mess with the meme.
- Did they just meme a meme? (chuckles) Can they do that?
♪ (dramatic music) ♪
- People are always doing parodies and scripted versions
of memes and trends that are happening,
and I think that's so funny.
- (woman) Grizzly! - Oh my god.
I can't imagine living in a house with two big dogs like th--
Oh n-- oh, what a fail. (chuckles)
- Ooh, [bleep]!
(objects clattering) - Ah! There's always one!
One person can't hang!
- It's harmless except when you knock stuff off the walls,
but I like that.
- This just brought joy to me.
It's just so much more smiley than other memes,
where they can get kind of cruel sometimes.
- (FBE) So, those videos were all part of what's being called
the What the Fluff Challenge.
- I didn't know there was a name for that.
That's so cute. I love it. It's so fitting.
- That's adorable, and it's a pun. What the fluff?
- (FBE) The challenge started a little over a week ago on Instagram.
As you saw, it featured mostly dogs,
but also some other animals were in there.
- That bird. That was my favorite one, 'cause he's like... "What?!"
- (FBE) Why do you think people enjoy animal content so much online?
- It's innocent. It's kind of fun to imagine what the dog is thinking.
- They're so cute, 'cause they're not cynical.
They're just these pure beings of straight emotion
being driven by just the forces that they know.
- There's so much bad stuff going around nowadays
that, you know, seeing a video of an animal
just makes everything okay.
- It's fun to see that different dogs have different personalities.
And I think you really get the personality
when you watch them react to what essentially is a magic trick.
- I remember binge watching "American's Funniest Home Videos."
We're suckers for animals, babies, cats, things,
anything, honestly, that's gonna make us aww.
So, this is just a modern take on that.
- (FBE) Some people are saying that the fun of this challenge
is that it turns anyone into a magician
in front of an easy audience. And compared to a lot
of the internet challenges, it's pretty harmless.
- Yeah. Yeah, yeah, yeah. I mean, except if you're
destroying your house like the last girl.
- (FBE) Do you think simple, feel-good challenges like this
have a positive impact on the people who watch
or participate, or do you see all of this kind of stuff as mindless?
- I mean, I do think it's silly and mindless,
but I think, in my opinion, that is important.
- You get on Twitter and within a minute,
you're in a negative mood because of everything that's posted
about, you know, the politics, and this and that and the other.
It's nice when things like this pop up,
because it's a break from just the everyday monotony
of social media.
- If you're on social media, and you're following
some cute dog accounts, I don't wanna hear about Trump.
I wanna see the dog stuff. Gotta have balance.
- The internet as a whole is just pretty mindless now
in terms of social media.
There's always a viral video that's going around,
and this is just what it is. And this is the cycle of the internet.
And the next day, there will be another one.
And that's just how the internet works, you know?
It's nothing special anymore.
- (FBE) So, finally, we're gonna have you try
the What the Fluff Challenge. - Shut up. There's a dog.
- You have a dog somewhere around here.
Is it behind there? The black curtain?
- Oh my gosh. Hi! Hi, puppy. How are you?
- (FBE) This is Mica. - Hi, Mica!
- (in high pitch) Oh, good girl! So sweet!
- Ready? Here we gooo. (in high pitch) Bye!
- We're on the same page here? Okay, cool.
Aaand... abracadabra!
(laughs) Hi!
- (softly) Hey! Hey!
Ka-pow!
I'm here!
- (inhales deeply)
(chuckles) Hi.
- Hey, puppy. (kissing noises)
- I hope he can't see me!
(laughs) She made the funniest face.
She was like...
- (in high pitch) Hey, hey!
(laughs) Oh, hi! Oh, good girl!
She didn't care! (laughs)
- Thanks so much for watching this episode of Adults React.
You want a treat? Subscribe and hit that bell.
- Let us know in the comments what you want us to react to next.
And shoutout to Chris Wharton and Rose Mcgosie.
- Thanks so much for watching. Hope nobody has a "ruff" day.
- Hey, guys. Ethan here from FBE. Thank you so much
for watching this episode of Adults React.
And if you wanna check out more from everything that we have
here at FBE, be sure to follow us on Instagram.
It'll be @fbe.