Ahoj! This is Zdenka. There are so many in-depth videos on how to grow
YouTube channel. I watched a few of them and I get to say that some of them are right,
but some of them don't apply anymore. It's going to be 4 years I'm here on YouTube,
and I know very well that if I'm going to keep making the same mistakes, the channel is not
going to grow at the speed I want and it's not going to grow at all. And it's not going to make
money and I cannot pay bills. I make a lot of tech reviews here, well, mostly gambles and
how to use them and a lot of tutorials as well. And I know that many of you have their own YouTube
channels. Should we blame the gear for not growing our YouTube channel? Hell, no. You heard me.
I'm going to go right to the beginning of being a greenhorn, a fresh face and newbie on YouTube.
What is your goal? What is your long term goal? Why are you on YouTube? What is the purpose of
your channel? How are you going to attract new subscribers? If your answer is, well, I don't
know. I just like to make videos, and I just want to be famous like such and such and make money.
Well, good luck with that. You know, YouTube is flooded with new faces almost
every single day. They're all try to make it. But that does mean, though, that it is saturated.
What it means that you have to deliver your video in a way that you crazy entertain or you
teach or deliver exceptional information with the value. You need to deliver to value with a twist.
You need to keep your subscribers watch the video as long as possible, like right to the end.
It's impossible. What are you talking about? It is possible. It is a bit tricky, though, because
you still have to stay consistent so your audience after a week of you being absent from your channel
doesn't accidentally wander away to your bigger neighbors. Well these are all my neighbors
within a 60 kilometers radius, I think. You know those times when watch time was a thing
when he could just create an OK video just to fill in the gap and just to make your audience happy.
Those times are gone. When you do such a thing and the video has not performed very well. The data
sees it, and then the whole channel is affected. YouTube is not going to push you any further.
What he should have done instead, is to take a day off, come up with a brand new concept, a
video which will perform well. When the video will perform well YouTube will then push you further.
Growing her YouTube channel is a big process. If you heard that saying that
it's not a sprint is a marathon, it's still a thing. No, you are not a thing.
Another thing I would never do again is to think that being monetized on YouTube is going to solve
all my financial problems. YouTube ads are going to pay some of your bills, but not all of them
for a very long time. What I mean by that is that if you're going to be creating only tech reviews,
those have expiry date because down the road to gear is not going to be popular anymore.
I would create a lot more evergreen content to make sure that those videos are still a
thing years to come. Because now the algorithm is actually pushing out old videos once again.
Old videos once again. Why am I saying this? Because right now you can actually grow your
YouTube channel without even uploading your new videos. How? Go through your all videos and check
if they are not performing well, but the content is still great and change the title and a
thumbnail. Bring up the click through rate. What I would also have is a solid plan on how I am going
to support myself without YouTube ads because YouTube revenue is not the same in the winter
and it's not the same in the summer. How are you going to make money from YouTube in the next 5
years? What revenue streams you are going to create? When you will create them and when
you will launch them? Because you cannot do it all at once. It's just not going to work.
If you are not going to do it step by step, you're going to experience burnout like everybody else
who is talking about burnout on YouTube. You don't need to hustle. You just need to work
a lot smarter. I see it is still tricky, though, because yeah, you want to be the
best in your niche you possibly can be. But also, you don't want to fall for a trap to become a robot,
because if you're going to become a robot by doing the same thing over over again, you might
not enjoy it anymore. Plus, there is a danger that you might not be able to maintain the same level
anymore. For example, if you're going to blow up overnight, can you maintain the same level
for a very long time? There's also a danger that your audience might get bored because you're
doing the same thing all over again for a long time. You are not reinventing yourself. You know,
trying to be any different. Or you are not being personal. You're not building a connection with
your audience. Look, I'm not an actor. I'm not a comedian. This is not a typical video I normally
make with the green screen, the pop ups and all those little things. But I like the fun too, and I
try to do something different, perhaps to make you smile, to entertain you, to teach you, to make you
think I am just a normal person trying to deliver my thoughts to your screen on whatever you're
watching this video. Maybe on your smartphone, on TV, on a laptop or desktop? I don't know.
Remember one thing that in a creativity, there are no rules. Just focus. All the best in 2022.