Something is wrong with the new Twitter logo. X.
If you don't know what's going
on, Elon asked people on Twitter to upload their own logos
and he would choose one as the interim logo for Twitter.
so I've got a replica version I've made in Adobe Illustrator.
Now, as a type designer, what I'm looking for is optical balancing.
Now, for instance, when we have an X, let me just draw one out for you.
this looks absolutely fine.
There's nothing wrong with this x.
when we have an X like this we've got two lines, one
thick, one fan, it doesn't look right.
And the reason why is because there's an optical illusion happening with our eyes.
We are seeing this differently.
So although these are two straight lines right here, it looks like
this line here doesn't go all the way through.
It kind of looks like it's bent.
that's because this decline messes with our brain.
And the way that we perceive these lines working, it's pretty insane.
This only happens when the thin line goes through the thick line.
In the act.
So England's logo has the same problem.
We have two lines going straight through it, which makes it look a bit strange.
However, there is one simple fix that we can do for this.
We can take this and we can split this into two separate shapes.
Now what we do is type designs from creating the letter X or any
even like the letter Y, depending on how it works
What we like to do is it move this to the right.
So now these two are no longer in a straight line.
This one on the right
is the one that I created by just making that tiny little adjustment.
And this one is the one that they're currently using.
His twist is herbage.
You can see it's so obvious at the top left there.
And yes, I know this is the interim logo.
However, Twitter's a big company.
eLong could have hired myself or another logo design.
It's or even a design agency to create these for them
and to make it better for them to make it so we didn't have this problem.
So type designers like me don't have to look at that.
When we're checking Twitter, we're all be moving to threads.
So that's the main problem with the design of this logo.
A lot of the time people think that logo design type design is fairly simple,
but We're looking for things
that are mathematically true, but they are optically true
because the way that our brains work are completely different to how maths works.
Here's another example let's take the word one strange word.
Anyone that came into my mind, Now we have something called the x height,
which is the height of the lowercase characters.
So these t guides here show the height of them.
Now, when I put those guides in, you'll notice that the rounded shapes
so the O's and the rounded bits here all go
above the x height, and that's called overshooting.
And the reason why we do that is because if we were to make that smaller and fit
exactly where it should go, It looks like it's not mathematically straight.
It looks like it's actually a lot smaller and doesn't hit that line
because it's rounded Again, it is 100%
mathematically at the same point, but without overshooting,
which I call optical balancing, it doesn't look perfect.
there are so many optical lesions and type design.
And in graphic design,
especially when we're looking at logos that use letter forms,
which a lot of them are over the monograms or even just abstract icons.
Okay. Let's talk about the legality of the act.
now we don't know whether you can use the act.
So because if you just do a quick Google search, we can even look at the veg online
and they're talking about how this act is being used in
sort of Great Gatsby style fonts before like down here.
This is also a Unicode character which makes it a bit harder to do.
You won't be able to trademark that very easily, but apparently a microsoft
owns a trademark to the letter X, which I never knew either.
To me, Twitter changing its logo isn't just about the design of it.
I think Twitter being a business
that has been established and obviously a lot of controversy
is being garnered ever since Elon Musk sort of came in and took the reins.
I think now he's thinking about how we can separate ourselves from what
we used to be. And a lot of companies do this.
We brand companies all the time where they need to change
the way that people view their company, whether it's to modernize.
Maybe there was a controversy and we need to give it a new facelift.
Just make it look like a new culture has happened.
Maybe just to modernize to the time that we're in.
there are so many reasons for branding.
But the main one is a clean slate to look different or to stay within the times.
What are my personal thoughts of the X logo as a logo designer?
So I've been a little over a decade and I've been working on hundreds,
if not maybe probably over a thousand logos.
I can say that this logo obviously was a logo.
Doesn't have to be love at first sight.
Do you remember the Instagram logo when they changed the icon?
Everyone went crackers.
They hated it. It got a lot of hate online.
but people soon forgot and people soon didn't care as much because it worked.
A logo is the face of a company.
It's just a marker like a signature.
However, the brand surrounding it and the visuals surrounding it
and the experience of the actual product, which is obviously that service
is what really makes it a brand.
So what would I do differently if I was designing
the Twitter logo or Twitter X, whatever it's going to be called X,
I would hold to a part of the old bed and I would make an X out of that.
And it's actually a little more simpler.
The new think Take the latter acts. Let's have a look.
create this D.
This is one part D, this this to make this thicker.
Obviously I'm doing this in like 2 seconds, so it's never going to
look as good.
I would essentially do something like this where I have the bed
It looks a bit rough around the edges, but this could be something that
they could use, which has the X in there, but also the bed,
So there's the joke logo for you, but in fact, it actually
I think, could work if I spend a bit more time on it.
Anyway, if you enjoyed this video and you would like to see this
logo as the logo, you probably doubt just a joke.
let me know.
Down below I make content all about graphic design, logo design.
I specialize in it.
I own design agency in the north of England and Elon Musk.
If you do want some consultation on this or just a little bit of help
with the logo, not that you need it
because you have an army of people who can do this.
I would be more than willing to help.
Thank you so much for watching and I'll catch you in the next video.
See you soon. Goodbye.