So this holiday, we're launching five new products.
We'll start with Surface Pro.
It's the easiest one to talk about. This is the product that people love.
So you just put it away.
It goes in its case,
still super beautiful,
and you take it with you, and you never lose your pen. It's always charging.
This is an interesting product because we have so much history
and our legacy in Surface is tied to this.
This is the category that kind of was created through Surface
and has taken off, and people love this.
There was a huge design element to this where the ethos was
how do we make something beautiful,
but also something that has a fit system
that brings comfort and the opportunity
to wear 'em all day in a comfortable setting, use 'em with any platform
So the need for this was thinkin' about the user who is always on the go,
always on the move, but wanting to do more with the devices they have in hand.