as witness at the presentation of the brand's first ever dedicated electric vehicle gv60
crossover called futuring genesis the new mission of genesis is now clearer than ever and that is
to become a full lineup ev brand faster than anyone else they will accomplish this by first
introducing only the electric and hydrogen model from 2025 and stop the sales of all ice cars by
2030 and finally becoming fully carbon neutral by 2035 which is 10 years ahead of the rest of
the hyundai brands such as hyundai and kia in this episode of auto vision we will find out what steps
are being taken by the korean luxury brand to accomplish this daunting task in such a short time
as it's preparing eight new electric models for the new chapter in the company's history
and become a leader in the industry by selling 400 000 units of luxury evs a year so before we go on
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haven't already and please don't forget to like comment and vote on the question that's presented
at the end of the video as soon as the new korean luxury brand finally establishes itself after many
years of effort and perseverance with a lineup of luxury cars that offer stunning design and
performance with the internal combustion engines the company is now trying to reinvent itself again
it's definitely a shame that genesis will have to give up on everything that they created in
the past 15 years just as when everything seems to be on track but that doesn't seem
to phase the resilient korean company that's quite comfortable playing the long game
it took them almost 10 years after creating the company's first ever rear-wheel drive cars in
2007 and carefully monitoring the market that the new luxury division was created in 2015 and since
then it continued to invest in more bespoke rear-wheel drive platform cars that they were
prepared to lose money on in short term rather than creating badge-engineered pseudo-luxury cars
based on the mass-market brands hyundai and kia front-wheel drive products which would have been
much lucrative however genesis didn't deviate from its goal to become a respected luxury brand that
could stand toe-to-toe with anything that germany could throw into the fight selling the car was a
different story though as there were plenty of tribulations to get to where they are now
with the sales network problems during the process of separating genesis from existing hyundai
dealers that led to lawsuits causing the company to stop importing products altogether at one point
in addition with the pandemic causing a delay in the key products like the gv80 and g80
the company was definitely struggling to survive for the first few years since the launch in the us
in 2017. however awkwardly aided by a high profile accident involving tiger woods and the gv80 which
may have saved the golf legend's life genesis instantly became a household name causing the
sale to skyrocket by 75 over the previous year however this time around the company doesn't
have the luxury of 15 years to invest in creating something completely independent of the rest of
the hyundai motor group so it will have to draw upon the available ev platform egmp which isn't a
terrible place to start egmp features an advanced 800 volts charging architecture which is miles
ahead of most players in the market even exceeding the technology offered by mercedes-benz and bmw
utilizing the egmp platform genesis will add its touches to make ordinary evs into something
magical the kind of opulence technology and performance that we are accustomed to seeing
in the models such as gv80 and g90 the first of such products was genesis first ever dedicated
electric vehicle gv60 which is equivalent to the spectacular hyundai ioniq 5 and kia ev6
that are proving to be two of the best evs in the world with their style and technology the genesis
version takes the formula further by offering a luxurious interior and excellent performance
with 0 to 60 miles per hour time of just 4.5 seconds for the 483 horsepower performance model
and the range up to 280 miles or 451 kilometers from the standard rear-wheel drive model
in addition to the electrified g80 and gv70 the derivative evs that have already been introduced
the gv60 will definitely aid in genesis's pursuit to become a leader in the luxury ev market
however that's not everything to be built alongside the production versions of the
hyundai 7 concept and the kia ev9 concept which has been unveiled as the respective brand's future
direction of the suv design the all-new gv90 will be the largest and the most luxurious suv ever
to hail from korea known to be as big as cadillac escalade the egmp-based three-row ultra luxurious
suv is to feature 100 kilowatt hours battery and up to 600 horsepower dual motor all-wheel drive
power electric system to become the first genesis product to break the 100 000 barrier which may be
seen as a bargain compared to the mercedes-benz eqs suv with a price of up to 200 000
the next vehicle to expect from genesis using the egmp would be the next generation g70 sedan
it will likely have a lot in common with the upcoming ionic 6 but will be nothing like the
mass-market hyundai sedan in terms of luxury and performance with expected power of up to
600 horsepower from dual motors set up in the range exceeding 311 miles or 500 kilometers
with the introduction of the g70 we may be able to see a coupe bearing the genesis name making a
comeback since it was discontinued in 2016 under the hyundai nameplate expected to be called the
genesis gt70 the coupe version of the g70 will essentially be the production version of the
beautiful x concept also planned as a shooting brake version of the coupe which would actually
work better given the practicality the flat floored egmp would offer herein lies the potential
problem of the egmp platform as it works great for crossovers and suvs as the battery is placed flat
on the floor to offer more interior space but may pose problems in creating low slow coupes
and sports cars with a height that needs to be as low to the ground as possible
this reason along with the inherent design limitation that allows only up to 600 horsepower
which would be plenty for mass market vehicles but could be a problem for a luxury sports car maker
this is why genesis is developing an entirely new platform to meet the requirements of future
vehicles that's more powerful and sleeker than any of the offerings possible on the egmp
the genesis exclusive electric platform will be created with the help of its affiliate rematch and
the use of the battery core which would help to bring down the height of the car taken up by the
floor-mounted battery pack and give the vehicle additional structural rigidity at the same time
required for high performance vehicles the genesis ev platform will also be designed to accommodate
the hydrogen fuel cell stack and fuel tank to meet the corporate mandate to only produce battery
electric and hydrogen fuel cell electric vehicles from the year 2030. in fact the first sample of
this platform will be used to produce a hybrid battery electric and fuel cell electric vehicle
so that hydrogen fcev can find more widespread use until the infrastructure for hydrogen refueling is
fully established which is a concept very similar to the plug-in hybrid that bridges the gap between
the internal combustion engine and the battery electric system we have already seen a sample of
this in action when the vision fk concept was unveiled in 2021 the rear-wheel drive sports
car acts as a normal battery electric vehicle until the battery is depleted and the fuel cell
kicks in to provide juice to power the motor that puts out 500 kilowatts or 680 horsepower
to provide the maximum range of 600 kilometers or 373 miles while achieving zero to 100 kilometers
per hour time of just four seconds the horsepower figure is expected to increase to 1000 when it's
commercialized as the elusive gt90 supercar which will be based on the spectacular essentia concept
the genesis halo car should be able to achieve zero to 100 kilometers per hour time of under
three seconds however hydrogen fuel cells won't see action only to show off hyundai's technology
prowess in a halo car but will be put into use in the full range of models hyundai says that by 2030
the price of hydrogen fcevs will be similar to bevs with the introduction of the third
generation fuel cell technology that's currently being developed to replace the
current version found in nexo fcev to make it cheaper to produce by 50 and less bulky by 30
while increasing the output by two to three times fya in preparation for the hydrogen future dubbed
hydrogen vision 2040 hyundai is already building factories that will turn out 700 000 hydrogen fuel
cell systems a year by 2030 of course they won't be all for passenger cars as they will
be expected to power everything from commercial trucks buses stationary generators and even ships
but it goes to show how determined hyundai is about making hydrogen a reality in the future
the already unveiled gv60 will be available for sale in early 2022 while the gv90 is
slated for 2023 the g70 and the gt70 pairing are expected afterward between 2023 and 2024
with the gt90 expected after 2025. all it remains is the electrified version of gv80 and g90
which should be sometime between 2022 and 2023 and genesis would have completed its full lineup
comprised of eight battery evs and one hydrogen vehicle for the next era as for the end of the
video question which of the vehicles featured in this episode do you look forward to the most
a quintessential crossover gv60 the luxurious and imposing gv90 next generation g70 electric
sedan the return of genesis coupe in gt70 or the ultimate hydrogen hybrid supercar gt90
please vote and share your views by clicking on the link in the comment section below
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