Hey, guys, my name is Tim Schmoyer.
And it's Tuesday, which means it's time
to take a look at some of the online video news
from last week and talk about what
it means for us as creators here on YouTube.
And I've got a couple things to talk about with you guys
about how Facebook seems to be outperforming YouTube.
But we'll talk about that in a second.
First of all, there's a link in the description
text below this video.
You can go check it out for four free live streaming training
events that YouTube is doing for you
guys throughout the next couple weeks from the 10:00 AM 12:00
PM Pacific time.
They have a professional director
of photography coming in to teach you guys technical camera
and sound, lighting fundamentals, cinematography,
and shoestring production.
It will all be live streamed on the YouTube creator YouTube
channel.
But they would like you to register ahead of time,
so you can do that.
And the link is in the description below
to learn more information about those live streaming events.
Also, Facebook is seeming to overtake YouTube,
and I'll talk about that.
But first, I want to thank our sponsor, FameBit.com.
If you guys are looking to do some brand deals,
integrate your content with some companies who are looking
to pay and hire YouTube creators to create their stuff
and you want some of those sponsored video ad
dollars-- well, in the description text below,
you'll find a link to go over to FameBit's website, where
you can easily login and look through the whole marketplace
of lots of brands who are looking for people like you
to promote their stuff.
Find one that will fit your channel, submit your proposal,
and then FameBIt makes it easy for you to interact directly
with that brand or that company in order to get your video made
and get you paid.
So if you're looking for some brand deals,
check out the link in the description text
below and go check out FameBit.com.
So here's the deal with Facebook, guys.
They've been getting more and more into online video,
kind of setting themselves up to compete with YouTube for some
of those ad dollars, and keeping people on their platform
rather than just sending them all to YouTube.
And they've been working on that really hard for the past year.
Well, some reports came out that said, hey,
Facebook is now giving them more views than YouTube is.
And I don't think that's true, because YouTube and Facebook
count views very differently.
On YouTube, a view is a user-initiated playback,
where on Facebook, if you're just
scrolling through your feed, an AutoPlay is considered a view.
So some people, instead of comparing views between the two
platforms, decided to compare sharing.
And a lot of people are jumping on the viral video that John
Lewis had , looking at how many people are sharing the YouTube
version of that video versus how many people are sharing
the Facebook version of that video,
which is uploaded directly to Facebook by John Lewis.
In the first 24 hours, that video
was shared 156,000 times on Facebook,
versus the first 24 hours on YouTube,
where it was only shared 47,000 times.
So the conclusion a lot of people are making is hey,
Facebook is way more powerful.
That's where were we should be spending our money
and promoting and getting into more than YouTube.
And I would say there's nothing wrong with that.
I have actually been experimenting
with Facebook video here myself, lately.
And I want to show you guys a couple tips In a second,
here, that I've been learning about Facebook video.
But one, you really can't compare one video,
because if these guys have no audience on YouTube--
but let's say they've been investing a ton into building
their company's Facebook fan page--
you could see how that could happen, right?
They have no YouTube presence at all.
And you also have to consider the demographic or the target
audience that you're going after with that video.
Generally speaking-- very generally speaking-- the people
on Facebook are a different audience
and demographic than the people on YouTube.
And then you also have to factor in how much money did they
spend to promote this video on Facebook,
and to sponsor it, and push it there,
and to boost those posts, versus on YouTube.
Do they spend anything?
Or do they just kind of put it there and let it go?
What it comes down to for me is that there's
many things we have to look at-- not just total view
counts, or not just total sharing numbers.
But there's many other factors that go into whether or not
Facebook or YouTube is better for you.
I'd love to hear from you guys in the comments
below about which you think is more engaging.
I think, right now, that Facebook is kind of at an edge,
because people on Facebook weren't
used to seeing a lot of video before.
People on YouTube, we're totally used
to seeing video in our subscription feeds.
That's why we come here, you know?
But if you're on Facebook and you're not
used to that, every time you're scrolling through feed,
you're like, (FALSETTO) Oh, something's moving!
And it catches your eye, and it's way more engaging.
But I think eventually, as people get more used
to seeing AutoPlay videos and things in their feed,
I think over time people will just
learn to ignore that just like they learned
to ignore a lot of the ads and things like that.
Now with all that said, I have been experimenting
with Facebook video over the past few weeks.
If you like the Video Creators Facebook page,
maybe you have noticed.
I'm going to show you guys here what my experiment has been,
and show you my exact numbers, all other things considered
equal on here, and let you guys see what I have been seeing.
And then I want to give you guys a tip about the tactic
that I've been using to get these viewers on the Facebook
video over to the YouTube video.
But first of all, what you see here is a couple of my videos.
So I would post both the image with the link
in the description of that image to point to the YouTube video,
just like I had normally done.
The images take up a lot of screen real estate for people
who are scrolling through their feed.
And they really don't require a whole lot
of interaction or time from you to decide whether or not
you want to watch that video.
And them either a few hours later or the next day,
I would upload maybe a 20 to 30 second video
clip of that video to the Facebook page.
And as you can see, generally speaking,
it got far more many impressions in the Facebook feed
than my image did.
However, they really didn't get too many more
actual click-throughs from Facebook to YouTube
as the images did.
So yes, more people saw the video.
But fewer percentage of people actually
engaged with it as they would the photo.
So here's what I was doing with the video.
I would take the first 20, 30 seconds or so of my video
on YouTube, and I would cut it off
at like a pretty good teaser type of spot,
where you would be like what, I want
to know what happens after that.
Or what's the next information that's coming,
or something like that.
And then before I actually publish it,
after I just select the file, I would
click to select that optional call to action.
I would scroll down to the bottom and click Watch More.
And then I would put the YouTube video URL in there
with the time set to start playing the video on YouTube
at the same spot where the video on Facebook left off.
So if the video on Facebook was 20 seconds long,
then I would start the YouTube video at 20 seconds in,
so people could continue watching it, feeling
that they had a more seamless experience.
And the way that Watch More feature works on Facebook
is that when people are done watching the video on Facebook,
there's a button there where they can click More to go
continue watching.
And then they will just keep watching it on YouTube.
And one other little bonus tip for you
guys-- I learned that if I tag myself personally in the video,
then those videos often got far more many impressions than I
actually have likes on the page.
Maybe because my page at this point of this recording
has like 700-some likes, whereas I have-- I
don't even know how many thousands
of friends plus followers, so that probably
accounts for that.
So if you are in that same position,
it might be worth it to tag yourself in your video
and get a lot of extra impressions
from people who know you personally or are following
your personal profile, but aren't actually
connected to your business or your channel's page in any way.
I am going to continue to experiment with Facebook video,
because I do think that Facebook is going to continue.
And then, we'll have something else
to talk about here besides YouTube.
I'll be sure to keep you guys up-to-date
as I continue to learn more about leveraging Facebook
for video as well.
And I'd love to hear from you guys in the comments
below-- anything that you have learned that could help me
or the rest of us as creators.
How have you used Facebook video?
How have you found it to be effective for you?
Do you use it to drive traffic to your YouTube channel?
And if so, how do you do that?
And I actually have a couple other links and stories to talk
with you guys about today, but I will be posting those over
on the Video Creators' Patreon page for those of you guys
who are supporting this channel and helping
make all this possible.
Thanks for hanging out, guys.
If this is your first time here, I
would love to have you subscribe.
Every Tuesday, we take a look at online video news,
talk about what it means for us as creators,
kind of like you just saw here.
Tomorrow, on Wednesdays, you get some YouTube tips, ideas,
suggestions and advice.
And then on Thursday, we do some YouTube Q&A
where I take a question for one of you guys
and do my best to answer it.
And I do all this because I really
believe that a lot of you guys have messages
that the world needs to hear, and I
want to do everything that I can to help you guys spread
those messages so that people who need to find you and hear
what you have to say can just find you
and hear what you have to say, and become
a part of your YouTube channel's community.
So thank you for letting me help you
guys grow your audiences and your YouTube channel.
Subscribe, and I'll see you guys again tomorrow.
Bye.