Welcome to Network Marketing Pro. My name is Eric Worre and this week I want to
talk about something a little bit different. A lot of times we talk about
the recruiting aspect of our business. I love the recruiting aspect of network
marketing because it's what provides the true leverage. Yes, you can go out and
create sales but when you grow a network of people who are doing the same thing
now you have an opportunity to earn a small percentage of a large group of
peoples effort. But this week we're not going to talk about that. I love that. I
think it's fantastic. I think it's amazing. I think it's incredible. I'm glad
it was invented but this week I want to talk about what drives the whole machine.
And that's a concept called raving fans. All of us, as you're building your
network marketing business, one of the most important things to do is to create
a culture of raving fans about your product or service. People are so
passionate about your product or service that they're sharing it with the entire
world. Raving fans. People who are just, they're about to burst, they want to
tell somebody so badly about the product or service and what it's done and the
value it's brought to their lives and and the benefit somebody could enjoy
if they take advantage of it. So how do you create raving fans? There's a number
of things that you can do in order to be able to create raving fans within your
organization. Number one is your personal passion. If you're passionate about it, if
you're the number one raving fan in your group, that's going to be contagious.
That's going to...other people are going to start talking about it. If you're one
of the leaders that just says oh the product doesn't really matter. It's all
about the opportunity. Right? That kind of takes away from a person, you make a
person in the organization feel bad for being a raving fan. Like maybe they're
missing out. Maybe they're thinking too small. So some of the biggest earners
I know in network marketing, they're the chief raving fan of their group when
comes to their product or service. So it doesn't mean the opportunities not
important. It's not exciting. It's not amazing. What it means is without product
sales nothing happens. So number one, create, be the chief raving fan of your
organization. Number two, create your product story, your own product or
service story. As part of being a raving fan, tell your story to the world. What
does that mean? That means you need to use the products whenever appropriate.
You need to use them publicly whenever you can so you can brag about it. If
you're the raving fan, you want to brag about it right. You need to be that
champion leading by example. So when you start telling your product or service
story and other people in the organization see that, they're going to
start telling their product or service story. So start creating a culture where
everybody's sharing stories. Now make sure the stories are within the
compliance of your company. Sometimes we get a little excited as distributors in
network marketing and we overstate what we can kind of legally say
about products or services because maybe that happened with us but it's not
necessary a representation of what will happen with every single
person. So make sure you're within compliance of your company, but tell your
story within those boundaries. Tell your story and have other people tell the
story. So one become the chief raving fan. Number two create a culture of people
telling stories about your product or service. Number three is training the
more people know about your product or service, the more they know the benefits;
the more they know the background, the results that are
created, whatever. The more they know about the products or services and
how they're delivered, how they're created, the background behind them, in
the studies and the whatever. You know, the people behind the products. The more
they know about it, the more passionate they're going to get. If they don't
have some ongoing information. The organizations around the world
and I trained all over the world. The organizations that have the most raving
fans, guess what they have? They have training on the product or service. All
the time. They have information all the time. They're also talking about
the opportunity but they also are training people. Educating people. When
people become educated, they they feel like they have some information that
will help them become a better ambassador for that product or service.
They want to go tell somebody about that clinical study. They want to go tell
somebody about the people who are behind the product or the
credentials of what you know how this this product or service was created. Okay,
so one, become the chief raving fan. Two, build a culture of storytelling within
your organization. Three, training. Make sure that your organization is being
trained on the value of the product or service in your company. In your
organization. If those three things are in place and if you are focused on
creating a a foundation of raving fans then guess what? You'll have raving fans
in your organization. Now what's the value of raving fans? Retention. People
stay in the business longer. People stay as customers longer. People expand their
customer base and they have many many customers for every distributor that
they have. It builds stability. It builds thickness. It builds residual
income that is not just based on opportunity, but is based on the person
becoming a real raving fan of the product and I know that's a result that
you want to have in your business. So I hope that you'll join me in creating a
culture all over network marketing, all over the world, of raving fans because
that's going to help all of us get the result that we really want in our
business. It's also going to help us spread the word about important and
valuable products and services that people really need in their lives. So
that's our show for this week. I hope you got value
from it. I hope you're willing to create some raving fans within your
organization more than you've ever had. Ladies and gentlemen, my wish for all of you
is that you decide to become a network marketing professional. You decide to Go
Pro because it is a stone cold fact that we do have a better way. Now let's go
tell the world .Everybody have an amazing day. Have an amazing week and I'll see
you next time. Take care. Bye-bye.
you