FROM
FROM CHRISTY, VISIT PRIME TIME C. S. THE FASHION INDUSTRY HASN'T
BEEN TOO KIND TO WOMEN.
>> GENERIC SIZES WITH A ONE
SIZE CAN FIT MANY APPROACH LIKE
THE INCLUSIVITY AND
COMFORTABILITY NECESSARY TO
CLOTHE ALL THE UNIQUE BODY
SHAPES AND SIZES THAT ARE OUT
THERE.
WELL REDTHREAD FOUNDER MEGAN
LITCHFIELD IS HERE NOW TO TELL
US HOW SHE'S CHANGING THE
FASHION GAME WITH A 3-D
APPROACH.
HI MEGAN.
HI.
GOOD MORNING .
THANK YOU FOR HAVING ME.
IT'S GREAT TO HAVE YOU.
TELL US HOW YOU ARE USING
TECHNOLOGY TO SET OFF A FASHION
REVOLUTION.
YEAH, SO REDTHREAD IS THE FIRST
WOMEN'S APPAREL BRAND TO GET
RID OF SIZE.
DOES LET'S FACE IT, WE'RE ALL
UNIQUE AND SIZES KIND OF SQUISH
INTO A BOX.
SO WHAT WE DO IS WE TAKE TWO
PHOTOS.
WE USE THE PHOTOS TO GET YOUR
EXACT MEASUREMENTS AND WE MAKE
CUSTOM PIECES HERE IN
CALIFORNIA AND SHIP THEM RIGHT
TO YOUR DOOR.
IN ONE WEEK EVERYTHING IS MAYDE
ON DEMAND AND THERE'S ZERO
WASTE.
WELL THAT SOUNDS PRETTY
INTERESTING AND OBVIOUSLY I'M
THINKING LIKE REALLY?
IS THIS REALLY GOING TO WORK?
TALK ABOUT THE CLOTHING THAT
HAS THE MOST FIT ISSUES WITH
WOMEN.
SO OUR HERO PRODUCT IS THE
PERFECT FITTING BLACK PANTS.
WE DO IT IN THREE SILHOUETTES.
AND YOU KNOW, PANTS ARE HARD
BECAUSE WE HAVE OUR WAIST.
WE HAVE OUR BUT WE HAVE OUR
LEGS ARE OUR LEGS.
YOU KNOW, IT'S SORT OF INSANE
TO THINK THAT ONE SIZE COULD
DEFINE A GREAT FITTING PAIR
OF PANTS.
AND WE DO THEM ALL.
WE MAKE THEM TO ORDER HERE IN
CALIFORNIA FOR ONE HUNDRED
TWENTY EIGHT DOLLARS AND THAT
INCLUDES SHIPPING AND OUR
LIFETIME GUARANTEE.
SO IF YOUR BODY CHANGES WE WILL
ALTER IT FOR YOU OR CREATE A
NEW PIECE FOR YOU.
>> OH WELL THAT'S KIND OF A
NICE FEATURE BECAUSE YEAH.
I MEAN OVER TIME YOU COULD KIND
OF CHANGE SIZES.
WHAT DO YOU THINK IS WRONG WITH
THE SIZES THAT ARE CURRENTLY
OUT THERE AND HOW THE CLOTHING
INDUSTRY TYPICALLY WORKS?
YES.
SO I'VE BEEN WORKING IN
FASHION.
I WORKED AT BANANA REPUBLIC FOR
MANY YEARS AND HOW TYPICALLY
WORKS IS YOU HAVE A FEW FIT
MODELS AND THEN YOU FIT ON THEM
AND THEN YOU SCALE IT UP AND
DOWN PROPORTIONALLY.
SO BRANDS HAVE 10 SIZES, 20
SIZES, EVEN 30 SIZES.
THEY DON'T TAKE INTO ACCOUNT
ALL OF THE UNIQUE SHAPES THAT
WOMEN HAVE AND THE WAY THAT WE
LIKE THINGS TO FIT THAT MAKE US
FEEL GREAT IN OUR OWN SKIN.
SO WE SHIPPED THOUSANDS
OF UNITS IN EVERY SINGLE PIECE
WE'VE SHIPPED HAS BEEN UNIQUE
REALLY JUST PROVING THE THEORY
THAT YOU KNOW, IT'S ALL ABOUT
INDIVIDUALITY AND CREATING
SOMETHING FOR A SPECIFIC WOMAN
RATHER THAN TRYING TO SQUEEZE
HER INTO THESE SIZES THAT JUST
DON'T WORK FOR US.
WE'RE ALWAYS COMPROMISING ON IT
AND WE'RE HERE TO CHANGE THAT.
THAT'S TRUE BECAUSE YOU COULD
TAKE THE SAME PAIR OF PANTS,
THE SAME DRESS, THE SAME SIZE,
TWO DIFFERENT BODIES.
IT'LL BE COMPLETELY DIFFERENT
ON EACH PERSON.
EXPLAIN THE TERM SIZE AKI AND
HOW THAT APPLIES TO WOMEN'S
FASHION, RIGHT?
YEAH.
SO WE CONSIDER SIZES TO BE A
SIZERARCHY.
IT'S SORT OF JUST ANOTHER THING
THAT IS KIND OF KEEPING WOMEN
IN A BOX AND SAYING HEY, WE'RE
GOING TO PUT A NUMBER ON A
LABEL ON YOU AND THAT'S GOING
TO DEFINE EXACTLY WHO YOU ARE.
WE'RE HERE TO SMASH THAT TO
PIECES.
WE BELIEVE IN INDIVIDUALITY.
WE BELIEVE IN UNIQUE WOMEN'S
BODIES.
AND WE'RE HERE TO MEET YOU
WHERE YOU ARE.
WE'RE NOT HERE TO TELL YOU WHAT
SIZE YOU SHOULD BE OR HOW
THINGS SHOULD FIT.
AND YOU KNOW, WE ALWAYS SAY
IT'S NOT YOU.
IT'S THE CLOTHES.
SO LET'S FIGHT IT AND LET'S
ACTUALLY GET SOMETHING THAT
FITS US THAT HELPS US FEEL
GREAT ABOUT OURSELVES.
WE HAVE ENOUGH THINGS TO WORRY
ABOUT BESIDES HOW OUR PANTS
FIT.
SURE.
FIT. SURE. THERE'S A LOT OF WOMEN MYSELF
INCLUDED CAN RELATE EXACTLY
WHAT YOU'RE TALKING WITH THE
DIFFERENT SIZES TO YOUR COMPANY
REDTHREAD YOU BELIEVE THAT YOU
CAN ELIMINATE THE NEED TO EVEN
TRY ON CLOTHES OR SETTLE FOR
THESE ILL FITTING GARMENTS.
YES, EXACTLY.
>> SO HOW IT REALLY WORKS IS WE
CREATE IT JUST FOR YOU.
YOU DO A FIT QUIZ TELLING US
HOW YOU LIKE THINGS TO FIT
LOOSER BAGGY.
YOU TAKE THESE TWO PHOTOS WHICH
NOBODY EVER SEES.
THEY CREATE A 3D BODY MODEL TO
GET YOUR EXACT MEASUREMENTS AND
THEN WE HAVE A FIT ANALYSTS
CREATE A CUSTOM PATTERN JUST
FOR YOU.
AND THEN WE SHIP IT TO YOUR
DOOR IN ONE WEEK SO IT'S YOUR
PERFECT FIT THE FIRST TIME AND
YOU DON'T HAVE TO TRY OUT A
DOZEN PAIRS OF PANTS.
YOU DON'T HAVE TO PUT ON PANTS
AND FEEL BAD ABOUT YOURSELF
BECAUSE IT DOESN'T FIT.
YOU KNOW EVERY TIME WE TRY ON
SOMETHING THAT DOESN'T FIT WE
SUBCONSCIOUSLY THINK THERE'S
SOMETHING WRONG WITH US.
AND YOU KNOW IT'S NOT US.
IT'S THE CLOTHES.
SO YOU KNOW, WE'VE ALL BEEN
STUCK AT HOME FOR THE LAST YEAR
.
YOU KNOW, OUR PANTS ARE SUPER
COMFY BUT THEY'RE ALSO AN
UPGRADE FROM YOUR SWEATS
BECAUSE THEY LOOK TERRIFIC AND
YOU FEEL AWESOME IN YOU KNOW
WHAT ELSE I LOVE ABOUT THIS?
YOU KNOW, YOU MENTIONED YOUR
YOU'RE IN CALIFORNIA WHERE YOU
WERE CALIFORNIA LIFE AND YOU'RE
USING KIND OF THAT TECH
INNOVATION THAT WE'RE KNOWN FOR
AND PUTTING IT IN THE FASHION
INDUSTRY AND I DON'T THINK
THAT'S SOMETHING THAT A LOT
OF PEOPLE HAVE REALLY THOUGHT
ABOUT TO THIS POINT.
YEAH, I MEAN THE FASHION
INDUSTRY IS VERY OUTDATED.
YOU KNOW, IT HAS HISTORICALLY
BANNED FOR CERTAIN TYPES
OF WOMEN, CERTAIN BODY TYPES.
WE'RE SEEING IT BECOMING MORE
INCLUSIVE WHICH IS GREAT AND
WE'RE HAPPY TO LEAD THE CHARGE.
BUT TECHNOLOGY HAS ALSO BEEN
SOMETHING THAT HASN'T BEEN ON
THE FOREFRONT EITHER.
AND WHAT WE'RE DOING AT
REDTHREAD IS WE'RE USING
TECHNOLOGY BUT WE'RE ACTUALLY
MAKING CLOTHES SCRATCH TAILORED
TO A WOMAN THE SIZES ARE
RELATIVELY NEW.
>> THEY CAME OUT OF THE 50S.
AND FOR THIS MASS PRODUCTION
AND NOW THIS FASHION REVOLUTION
IS GOING AWAY FOR MASS
PRODUCTION MORE TOWARDS
PERSONALIZATION AND MORE
TOWARDS SUSTAINABLE
MANUFACTURING WHICH IS NO WASTE
LIGHTING.
THAT'S A GREAT CONCEPT BECAUSE
THERE'S NOTHING LIKE SOMETHING
THAT FITS YOU THE WAY YOU WANT
IT TO FIT.
MEGAN, I'M REALLY EXCITED TO
SHARE THIS WITH OUR AUDIENCE.
WE CAN'T WAIT TO SEE WHAT YOU
DO NEXT.
AND DID YOU SAY IT'S ONE WEEK
FROM THE TIME YOU SEND IN ALL
YOUR MEASUREMENTS AND YOUR
PICTURES TO YOUR DOORSTEP?
>> YES, EXACTLY.
JUST JUST ONE WEEK.
AND RIGHT NOW WE'RE OFFERING
TWENTY DOLLARS OFF FOR YOUR
VIEWERS.
I JUST USE THE CODE CALIFORNIA
LIKE RCA LIFE 20 ISWON.
WELL, THANK YOU SO MUCH.
AND WE'RE GOING TO KEEP IN
TOUCH AND SEE WHAT YOU