Hey, it's Caroline
career coach and mentor,
and in this video I'm going to share with you a quick tip
on how to improve your chances
to get head hunted on LinkedIn.
And it's really an important
one that I want to discuss with you.
And the reason I found out that not a lot of people
are doing this is because I was reviewing yesterday
the LinkedIn profiles of the guys that are currently
going through the career success programme,
and I noticed a common theme.
And I thought, like,
if they don't know it,
you might not know it.
And this is just such an easy thing to change,
and it's going to make a massive difference.
And the thing that I'm talking about
is your title.
Now, most people they just take their current title
and put it in the title section
underneath their name,
which is not really what you want to do.
And even worse, some people have their title,
their current title,
and the company that they work for.
Now, this is important real estate,
and what I would suggest you do
is you create a title
that reflects all your experience,
your skills and experience.
So, for example, if you have done both sales and marketing
through your career,
but you're currently in a marketing role,
you can have the title then sales and marketing director.
So, it doesn't really need to be
only your current job title that you have.
Also, LinkedIn doesn't force you to have
the current company listed there.
So, I would use that,
and that's what I suggest to all of my clients
is to use that space to
write down a benefit,
why people should hire you,
or interview you,
what you can do for an organisation,
the value you can create for them.
Now, I'm just going to talk you through the reason
why I want you to change this
because it's important to know.
It is because LinkedIn operates
as a search engine,
and so it works on certain key words,
and it optimises your profile against those key words.
So, when head hunters,
internal HR, or some recruiters,
basically when they do a search on LinkedIn
to find suitable talent
one of the things that is important is your title
because that's how you come up in the searches,
or one of the ways.
And you need to make sure your title is clickable
because if you are one from a hundred candidates
you want the recruiter or the head hunter or the HR person
to say, like, "Oh yeah, that really matches what
"we're looking for,
"and what we're looking to achieve."
So, that's why it's so important to really optimise
your title to be found on LinkedIn
and to be...
And that way you'll get approached
for amazing job opportunities that might not be advertised.
If this video really inspired you,
three things I want you to do.
First of all, connect with me.
You'll be notified as soon as I upload a new video.
Secondly, I want to invite you to a free, live webinar
I'm hosting next week that's going to be about
how to get noticed for leadership roles
and stand out in a highly competitive job market.
I will share invaluable secrets with you
that I believe every senior manager should know.
And thirdly, like and share this video with anybody
you believe would benefit hearing this.
Thank you so much for watching,
and I will see you next time.
Bye.