Google is rolling out a brand new AdWords interface and by 2018 everyone
who is using AdWords will have this new AdWords interface so in this video I'm
going to show you how to set up a brand new campaign in the new interface hello
my name is Uzair and thanks for joining in so this is the new AdWords interface
if you haven't seen it yet you will get one very soon and by early 2018
everybody will be on this new interface whether you like it or not that's
besides the point but this is here to stay my first initial reaction to this
is I personally don't like changes so I'm not used to it right now but
eventually it's growing on me and I quite like the clean feel and look of
the new interface and it's growing on me so you can go back to the old interface
because some of the features are not on the new one yet and they should rowlock
rollout very soon but let's show you how to set up a brand new campaign in the
new interface so all you do is before we start the campaign let me show you how
the interface is laid out so you've got all the usual links and buttons on the
left hand side campaign ad groups and so on and whenever you want to create a new
ad campaign or add a new keyword the plus sign gets clicked and you will open
up a new window but before I do that let me go on to the top right hand corner
and these three little dots open up a submenu where you have all your keyword
planner so the display planner is not here at the moment as you can see shared
library we've got all the bulk actions the conversions analytics and obviously
you're set up one thing which a lot of people are freaking out by at the moment
is this message which is popping up on in everybody's account that the daily
budgets now have more flexibility and to help you hit your advertising
goals like clicks and conversions your campaigns can now spend up to twice your
average daily budget don't freak out because your overall monthly budget will
not go over the limits if you've got a monthly budget in mind
don't stress and freak out that oh my god I'm going to spend more than double
my budget Google won't do that and if they do then
you won't get charged so nothing to worry about it's just that if Google
finds that some of your clicks can get more conversions on a particular day
then they are going to let the campaign's running which is good for you
as well as for Google so I wouldn't worry too much about it okay so let's go
and create a new campaign so I click on the plus button you got your five
different campaign tabs search display shopping video and for the apps so we're
gonna concentrate on the search campaign for this video click on that then what
you want to do visit your website or get someone to express interest on your
website by on your website or call your business in this video we're going to
concentrate on the search Network and I'm gonna click on here which is the
express interest on your website you enter your business website address but
that's optional but I'm gonna enter it
continue okay then you name your campaign I'm just gonna call this test
okay now I personally uncheck these buttons because when I am running a
search campaign I only want the ad to go on the Google search page and not on the
Google search partners neither on the Google Display Network this is quite
important especially the second one a lot of people include this within the
same campaign if you do want to run a text campaign on the GDN then I would
highly recommend that you set up a brand new campaign or a different campaign to
the search campaign so you will have two campaigns running one for the search
Network and one for the GTN always uncheck that because you will have a lot
more flexibility when it comes to bidding and placement as well okay now
depending on where you want to show your ads I'm just going to enter it my local
radius around 5-mile radius of where we are
okay now I can say that I'm happy with that language is obviously English now
you have the choice for the bidding I always start with a manual CPC and I
uncheck the enhanced CPC button as well daily budget could be anything it could
be ten pounds or five pounds or twenty pounds per day it depends on you
delivery method I tend to keep it as standard because I don't want all the
budget to be used up early part of the day and my ads won't show across the
whole day so I'm gonna keep it standard a start date which is today I don't tend
to certain and it but if it is a very specific time specific campaign then
sure you can enter it so if you were running a campaign for let's say
Christmas or it will or it was an campaign for an event so you don't want
to run the ads after the event has finished so you can set up the end date
as well site link is extremely important and I would always recommend that you
use up as many cycling's as you possibly can
so I'm going to check all of these and enter them same with the call-out
extensions extensions are extremely important when it comes to your quality
score and the CTR because it makes your ads a lot bigger with all these
extensions so you get more clicks your CTR go higher your quality score
increases and your cost per click goes down so I'm gonna add that color
extension and obviously I'm going to put in my call extension which is my phone
number and once I've done all that I'll save it and my campaign has been set up
so this is how you set up a campaign in the new AdWords interface I hope you
enjoyed this video I'd really appreciate if you would subscribe like share
comment for this video and I look forward to seeing you on the next one
till then bye for now