- A lot of you guys are growing YouTube audiences,
and not just for the sake of growing an audience,
like you want to mobilize these people
and make a difference in the world.
Well Evan Carmichael is gonna share with you guys
some of behind-the-scenes of what's really making
his channel grow.
Not only in terms of views and subscribers,
but also he's mobilizing them to make a big impact,
and he's gonna share that with you coming up.
Hey guys, my name is Tim Schmoyer
and this is Mr. Evan, should I call you mister?
- Whatever.
There's a range. - You can call me anything
you want, just don't call me late for dinner.
(chuckles)
- Julia, you've gotta use that!
C'mon Julia this is gold!
- Hey guys, my name is Tim Schmoyer
and welcome to Video Creators.
This channel is all about helping you guys
grow a YouTube audience so you can spread a message
that reaches people and changes their life.
That's pretty much what Evan Carmichael
is doing at his channel also.
Tell us real quick what your channel's all about.
- My channel is about helping entrepreneurs.
I believe entrepreneurs are gonna be the people
who will solve all of the worlds major problems,
we're not relying on governments to fix things,
or corporations to fix things.
It's on us!
And my YouTube channel provides people
with the resources, the knowledge, and the ideas
on how to go and do it.
- [Tim] You should totally check it out.
Link down below.
Your channel's been takin' off
for the past year, two years,
or something like that?
What kind of growth have you been seeing?
- We are around 700,000 subscribers,
we're getting 1,000 to 1,500 a day.
That's been pretty consistent.
- Pretty good, yeah.
And doing millions, and millions,
and millions of views every month.
What is that thing that you say
is contributing most to the growth
on your channel?
- I think it's important to understand
what your channel stands for,
and that comes from you, as a creator.
What do you stand for?
In my methodology, I think everybody
has one core value that they stand for.
You can narrow it down to one word.
And when you understand what that is
and you pour that into your channel,
you're going to generate a huge tribe of people
who are mobilized and want to go and take action.
If you look at the growth of my channel,
I had a lot of videos up
and maybe a 1,000 or so videos up,
and my best one had 100,000 views.
And then I started making a video around
my one word, which was believe.
It's the emotion that I want people to feel
when they watch my videos,
so they don't just get content,
but they feel something.
So then they want to go out and take action.
And so when I made a video around believe,
we hit 100,000 views in the first month,
and that video now has over two million views
on that channel.
And so everything that I create now,
I want to be around my one word which is believe,
and that's really helped.
And when creators figure out what they stand for,
and funnel it through the lens
every time they're making videos;
it's not just another gaming video,
it's not just another YouTube tips video,
it's about changing lives,
it's about something much bigger.
And when you can tap into that emotion,
you'll have a lot more success.
- Yeah, and when you tap into that emotion,
that's when people start to love you and like you,
because not only are you have like a similar interest,
but you actually believe the same thing
about why this thing matters.
A lot of people think that communities
revolve around common interests,
like fishing, or biking, or skateboarding,
or gaming, or whatever.
But the strongest communities,
both online and offline,
actually revolve around shared beliefs.
So when you're integrating
your belief into your channel,
you're making it easier for someone
to form that human connection with you,
that emotional connection with you.
You said a couple of times Evan,
you said your one word,
what do you mean by that?
How does someone go about discovering
what that is for them?
- So I think a lot of times when corporations
are coming up with what they stand for,
they have this list of 13 to 15 core values
that nobody then remembers, (tim laughs)
the CEO probably couldn't name it.
So like it's not what you actually live,
and so I believe that there's one main core value
that every human being has,
above all the other ones,
above making money.
Making money's important
but there's something that's even more important.
And so when you can narrow that down
and really focus,
'cause if you stand for 20 different things,
you're not gonna really ever stand for anything.
It's hard for you to make decisions on it,
and it's also hard for people to talk about you.
So you want to make it easy for people
to spread your message.
So you need to give them a simple message to spread.
They're not gonna remember 18 different things.
And so if you can narrow it down
to the one single most important
core word that you stand for,
that flows from your video,
then it's easy then for people to talk about you,
then it's no wonder that your channel starts to take off.
- To use your channel as an example,
it's believe, that's your one word,
right? - So my one word is believe.
I found that an easy way to find
is start looking through your past,
and think about all the things
that have made you happy,
made you come alive,
things you've gravitated towards.
What is your favorite movie?
For me it's Seabiscuit,
which is about this undersized racehorse
and oversized jockey,
and owner that had no money.
And they all came together somehow
and start winning a whole bunch of races.
It came from my parents telling me
I was Evan Castrilli Carmichael,
I could do anything I wanted in the world.
And so everything in my life
has been about believe the positive things.
So if you're thinking about
what was the last thing you learned
from your parents,
or who was your favorite teacher growing up
and why did you like them,
as opposed to the hundreds
of other teachers you had,
what attracted you to them?
Now what you can start to do
is design a life and design a YouTube channel
around that thing that you love so much.
- So on your channel there's a few ways
that you use that believe
and you kind of grow it into other things
that helps mobilize your audience
and it spurs them to action.
Whether it be through your comments
or you content strategy.
Share a little bit about how you use that believe,
not only to get people engaged in your content,
but actually get them to start taking action.
- True, so I want people to have the emotion
of feeling like they believe
when they watch every video.
So it starts by guiding the content.
So what kind of content do I want to show?
So if I'm profiling a famous entrepreneur
and their success,
it's always the positive,
the uplifting, the inspirational.
I'll do a video of Oprah Winfrey
and her 10 rules for success.
But it won't be the 10 stupidest things Oprah says.
You know it's not the negative stuff,
'cause it doesn't make people feel
that believe feeling.
It comes down to,
what's the art work on your channel,
what's your logo, what's the sounds,
what are the rituals, what are the gestures?
So for example, I have an orange,
can you see it here?
I have an orange paper airplane as my logo.
For me, that represents entrepreneurs taking off,
'cause we're an airplane, we've got big dreams,
we want to go take off.
But we're a paper airplane
because we don't have the resources,
we don't have the money,
we're just trying to figure it out.
One of the things that I made a change
on my channel was the sound effects.
So when that plane flies across every video,
and at first it started to sound like
it was a cropduster,
it was just some airplane going across
like "huh, that doesn't" (tim laughs)
- You're like that's cool,
but not really. - It's an airplane,
but it doesn't really inspire anything, right?
And so this is where,
when you figure out what you stand for
and the emotion you're trying to convey,
it impacts every decision you're gonna make.
So I want it to sound like a jet plane
that then breaks the sound barrier
and the sound boom goes off.
Hello Believe Nation, I'm Evan Carmichael.
My one word is believe,
and I believe that entrepreneurs
are going to solve all of the major
problems of the world.
(swooshing) (boom)
- So in your comments, people are doing like,
you call 'em your Believe Team
is the people who work for you.
Then you have Believe Nation,
which are the people that are actually
in the comments.
And then you have them come
and write like a comment,
like sequentially every day.
Like they're gonna start off their work day
watching one of your videos,
he's got daily content, actually twice a day.
- Three times.
- Three times a day (laughs).
And so they're starting off
their work day with his content,
they're leaving a comment,
they're numerating and keeping track.
So tell us a little bit about that real quick,
and then how that spurs people to take action
throughout their day.
- Sure.
So this is a great thing.
So I believe that when people start their day,
the first habit that they do is really important.
You may have a goal to say "here's a perfect day
"and I wanna brush my teeth,
"and I wanna make my bed,
"and I wanna eat that orange",
and whatever it is,
right? - Me, I change six diapers.
- Change six diapers!
Here's what I want to do, right?
Here's my list of the perfect life.
YouTube videos can often
be a source of motivation,
inspiration is what I try to do.
I want people to feel believe
first thing in the morning.
So we've created this ritual
where people come to my YouTube channel in the morning,
they watch a video, whatever feels right for them,
and then they leave a comment
with #BTA, which is believer taking action,
and then the number.
And you start off with number one,
and then you come back the next day it's number two,
next day's number three.
If you miss a day, you go back to number one.
And so it's encouraging you
to make it a habit to come back,
and it's a kind of bragging number,
to say "hey look, I'm already at #BTA45",
and other people recognize you.
And it's great that they're coming to my channel,
and from a selfish perspective
it's great to have people watching my content.
But more importantly,
if they're watching that video and taking that action,
then they're also following through on the other things
that they said that they want to do,
to build a better business,
a better channel, a better life.
So those habits become really important.
- So Evan's written a great book,
I've read it.
It's called Your One Word, by Evan Carmichael.
And what I love about this book
is that it could, like if you read it
through the lens of how do you grow
the foundational principles that grow
a YouTube channel,
like how do you start.
This book could be,
it's about business,
but it could apply just as easily
to starting and growing a YouTube channel.
So tell us about the book real quick
and then he's gotta sign it for me.
(laughing)
- Put me on the spot.
Yeah, so it's about the three sections,
core, campaign, company.
Core actually applies to anybody, any human being.
It's helping you find your one word.
When I gave this book out
to my test audience at the beginning,
half the people we gave it to
weren't entrepreneurs,
and they found a lot of value in it.
They applied it to their relationship,
or to their careers.
Like what's the message you want
to pass on to your kids, right?
Like understanding that just gives you
a framework to live your life.
Campaign then, is more about
okay I'm building a marketing campaign,
I want entrepreneurs to make money using this.
So how do you then apply it
to attract more money into your company.
More views, more subscribers
to your YouTube channel,
and I've done it with mine.
We also feature Roberto Blake in the book,
who is another YouTuber who's had a lot of success,
and built his business around
the one word of awesome.
And then company is the last section of the book,
and that's now building a bigger business around it.
Which people may not be ready for,
but as you grow thinking about
how to we bring on a team,
how do we hire, how do we onboard,
how do we get rid of people,
how do we bring on investors,
all again through the lens of your one word.
- So link to it down in the description below,
you guys can go check it out.
He's gonna sign it for me here.
I'm really looking forward to hearing from you guys
in the comments below,
what you would consider your one word to be.
I think for me,
I wanna hyphenate mine and call it life-change.
If I was gonna really come down to one,
I would say it's about people.
Like this not just about YouTube,
this is about people,
but not just about people,
like for People magazine.
Like in the sense that we're about changing lives.
- So what's really interesting
about hearing about your one word
of life changing and people,
when I was getting started on YouTube,
when I decided I'm gonna take YouTube seriously,
Tim's channel was one of the ones that I subscribed to,
and I loved your channel the most,
out of all the YouTube experts.
And watching those videos regularly,
helped me explode my subscribers
from 35,000 to 700,000, and so.
- You'll pass a million pretty soon.
- We're gonna get there,
but you had an impact on me.
- Good, good.
- I appreciate it. - It's all about reaching
people and impacting lives.
I'd love to have you subscribe
and become a part of this community here,
of creators who are growing audiences to do that.
Also check out Evan's channel,
it's linked down below,
or a card will pop up around here,
you can go click on to go check it out.
And subscribe if it's your first time here,
and we look forward to seeing you guys next Thursday.
We're gonna dig into some more awesome YouTube training
to help you guys grow your YouTube channel,
so you can spread a message that reaches people,
and changes their life.
Thanks for hangin' out, see you then, bye.
- Tim always does silly faces before he records.
See like that?
- I always just gotta look at myself a little bit.
(chuckles)
A lot of you guys are growing YouTube audiences,
and you want to mobilize them.
(both laughing)