Hey Marianne back here with the Six Figure Mastermind. Today we're going to
teach you the things that you might not know you're even doing wrong and how to
use social media to connect with your customers. So, stay tuned.
So, we're talking about how to connect with your customers through social media.
And you might be surprised at some things you could be overlooking in your
business. Maybe you've set up your social media,
you've set up your splash pages, you've set up your Facebook pages, you've set up
your Instagram account, you're putting content on there every once in a while.
But if you don't have all the key components of this formula, if you're
even missing just one of them, good luck. Your business isn't going to go very far.
So, I'm going to give you the three C's for mastering business connection on
social media. Here's the first one: Content. You have got to have content
consistently posted online. You've got to have quality content that gets pushed
out your customers that actually adds value to their world. You know, you've
seen all over Instagram, I'm sure. Just the random people that are pushing up
inspirational this and motivational that. I mean that's great and we like all that
and it's positive to have on our feet. But is that something your clients can
walk away with and use as a tool to improve whatever it is that you're
helping them improve. That's the question. People value content that adds value to
their life, okay? They're walking away with content that makes them behave
differently and makes them improve. One of my favorite content producers
produces content on Facebook and gives tips and tricks and organization. Just
two days ago she posted on how to organize your filing system. Then
yesterday she said, here's a quick tip for how to clean out all the extra
binders in your life, okay? This is real content that I find valuable that I can
then take home and use. So, ensure that your content is quality. That's the first
C. The second C is this: Consistency. I don't care how great your content is. If
you're not consistent on social media, you're not getting seen. I mean, I hate to
break it to you with that. That's the solid truth there. Social media is all
about what's trending ,it's all about what's current and it's all about what's
new and fresh. So, the secret formula to producing consistently is to produce
between two and four posts a day on whatever media platform you're using. And
you can say, "Marianne, doesn't that take a lot of time?" Well, it takes as much time
as it's going to take. But do you want clients or
you not want clients, okay? In order for you to be getting clients and to be
capturing leads you need to be top-notch in their mind. Meaning, first thing they
think of when they go online. You want to be the guy when they go online and they
see your name that they think, "Oh, my gosh, I'm so glad that this person posted again.
I can't wait to get all the value I can from this person's post." That's how you
want to appear in their minds and you've got to be producing content consistently
in order to do that. So, if you've got an Instagram post, you've got to be posting
between two and four times a day. If you've got a Facebook, you've got to be
producing between 2 and 4 times a day. That's how you're going to be
consistently seen. Some people will work with you on an instant basis but
typically, people need to see you between 2 and 7 times before they even
decide if they're going to take a chance in working with you. And if you want to take
that to take months, fine. Good luck. But if you want to have them
have between 2 and 7 touches within a few days, even better. That's
what we call a hot market. So, be producing content consistently. Here's
key number 3 and this is honestly where most people drop the ball. Maybe
they have great content, maybe they're even producing it consistently but
they're lacking connection. Here's what I mean by connection, you know if you've
seen Gary V on YouTube, he's a great connection producer and he talks about
this $1.80 rule. And basically, this $1.80 rule means this:
You're going to leave your two cents on 90 posts in a week. 90, does that feel like a
lot? Well, maybe. But do you want to be connector or do you want to be this
unattainable, untouchable, unmatchable guru that no one feels like they can
connect with. They don't feel you on their page. They're not interacting with
you on a daily basis. That connection is what's killing your business. The lack of
connection is killing your business. You want to be out there commenting on
people's posts, leaving feedback. That counts as content by the way. Leaving
feedback on people's posts, leaving a comment that's more than 3 words
long. Go to Instagram and be looking for hashtags that are relevant to you and
interacting with people. Not only is this going to give you clients but it also
could create a joint venture. And a joint venture could grow your list by double
or even more overnight. I mean ,literally, overnight. If you
a solid joint venture with a really reputable joint venture partner, okay? So
again, the three C's. Content, be producing quality. Consistently, be
producing between 2 and 4 posts every single day. And create connection.
Comment on other people's posts, not just fake bot style comments. Be actually
reading, consuming and giving back with your posts. If you've got the three C's
of social media use for your business, you're going to be growing at a rate faster
than ever. Hey, thanks for watching today. Hit the
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whenever I produce a new video for you. And if you want to learn how to work
with me in building your Six-figure business, go ahead and check out the link
in the description and I'll be connected with you right away.
you