- All right, welcome back to the channel.
Max Tornow here.
In this video I wanna talk about
building your first business.
So at the end of this video,
you'll know exactly what steps you need to take
in order to build your first business.
But you'll also know about the pitfalls
where most people fail, all right.
And this is why I call this video your first business.
It's simple to build on paper
but not always easy in real life.
This is especially important for you
if you currently have a job
but maybe it's not very fulfilling to you.
You wanna break out of that
and you wanna build something that is yours.
And you want to build something
that also fulfills you much more.
That being said, if that sounds good to you,
let's get you started.
Have you ever wondered whether there's more to life
than a meaningless, dead-end, nine-to-five job?
Have you ever dreamed about breaking free,
traveling the world, making good money
while not having to worry that you could get fired?
My name is Max Tornow and I've attained that freedom
and I've attained that security.
No more office dress code, no morning commute, no boss.
This channel is for you.
So here's to your freedom.
So the first thing I want to make clear here is
for me building a business is very, very easy.
I've built two multiple seven figures a year businesses.
And I've built countless,
I don't even know the exact number,
countless businesses for my clients
that are making four to five figures a month
after a couple of weeks.
This is kind of the beginner level.
And countless advanced clients that are making
50 to 100K a month.
For me, at this point, it's easy.
You often see me with my lifestyle.
I'm traveling the world.
I get to throw great parties.
I have a little bit of a crazier lifestyle.
That's good, that's great and all that.
But I don't want you to confuse that.
For me it's easy.
But for you, if you're getting started, it might be simple,
the process, as I'm explaining it to you,
but it is not always easy, all right.
It might be very difficult for you.
And that is why I'm going to point out the pitfalls here
that you have to take care of.
So, that being said, let's get started.
As you can see, I put a point A here, right?
A beginning point and a point B, an end point.
What is here at the point A?
Well it's you, all right?
This is you at the beginning point here.
And the end point is,
well I would say your first clients, right?
Plural.
Your first clients.
Also your first money.
This is what happens.
Obviously the end goal is you get your first clients.
If you have your first clients
you probably know the process to get to more clients.
And, boom, you got yourself a business.
And let's start just really very, very simple.
All right, let's see here.
The what?
The offer.
That's probably the first question
that you're going to ask yourself here.
What can I offer to people?
What kind of offer should I give to people?
What can I teach?
Then later on from there
you're probably going to ask yourself to whom?
So-called audience.
To whom can I sell?
Then you're going to ask yourself, the how?
How can I sell to these people?
Where are my clients?
Where can you get them from?
And in here, that's actually the sell.
The close,
if you want to call.
These are roughly the steps.
Now you've heard me talking about this many times before.
Shouldn't be anything new.
This is the rough process.
And again, this looks fairly simple to you, right?
But let's talk about the pitfalls.
Let's start here with what do I even have to offer?
Big pitfall here that I see most people having.
They ask themselves, am I even good enough?
You might resonate with that.
That was something I asked myself a lot of times.
Because especially in times of social media,
let's say you're pretty good at fitness, right?
Let's say you have a skill.
You can answer the what.
What could I offer?
I'm pretty good at fitness.
But then you think, oh,
but there's Mr Eight Pack Instagram
with 2 million followers.
And they have this $15 app that they're offering.
What could I even offer there?
I can not be better than that person.
Or if you're like me, my very first business
was a business for dating and relationship advice.
Made me multiple seven figures a year,
very successfully, very happy about that.
I had the exact same feelings.
Hell, if you watch some of my older videos
or the videos where I'm talking about my first steps,
I also thought like, what does weird Max,
from a 5000 people cow-town, even have to offer
in this grandiose niche
where there are so many great people in there?
So biggest pitfall, people say they're not good enough.
And then they never stop.
They put an end before the whole business idea even started.
What we do here, in our beginner program,
is we have an extra mindset coach.
We have an extra mindset call,
a weekly call you can jump on there.
We have specific exercises
that really show you your strengths.
And that also gives you the confidence.
In fact, the first two modules in our beginner program
are specifically linked to get you the confidence
to show you, hey, you actually do have something to teach.
You actually are a couple of steps
ahead of the average person.
That gets you the foot in the door
and it gives you the confidence to start.
And then also coming with the offer is the price.
This is another huge pitfall that most people make.
To stay with the fitness coach example.
When you want to start in a specific niche,
fitness niche, dating niche, whatever,
as a service provider.
You're probably going to look at the industry leaders
and you say, well, I can't be bigger than them.
I probably can't be more experienced than them.
but what I can do, the only way I can compete with these
is if I offer an even cheaper product.
Because if Mr Eight Pack, with a verified badge
and 2 million subscribers or followers,
he already offers a video course for 200 bucks.
Then I can't be more expensive than them
because what do I have to offer?
I'm not as big as that guy so I got to do something cheaper.
I'm going to offer at 20 bucks,
$10 Skype lessons for one hour.
Wack pricings like that.
With this, you can never build a business.
How many $10 products, $100 products do you have to sell
if you want to get to $10,000 a month?
Ask yourself that, right?
If you have $100 product,
you have to sell a hundred people per month
just to get to 10K.
If you don't have a list, if you don't have a social media
how are you going to get to these hundred people?
Lots of work.
Wack pricing.
What we help with our beginner clients
is we help them get into a niche
where they can actually provide a premium service
that is higher priced.
How many people do you have to sell to
if you sell a premium VIP one-on-one coaching for $2,000?
Well, now you have to only sell to five people in each month
to get the 10K.
Price, that's very, very important.
The other thing is coaching.
Teach me the skill of coaching.
And this is a very important point.
This is another pitfall where we see so many people fail.
They first try to learn a coaching skill
before they even learn to whom they could sell that,
how they could sell that, and how to actually close.
They learned a coaching skill first.
Well, great, now you're a great coach,
but you don't know anything about your audience.
You don't know the basics about how to present yourself,
how to position yourself.
So how the hell are you going to get to clients?
So what we actually do is with the coaching skill,
we teach that over here.
We can literally make a little star.
And I'm gonna tell you why that's important.
I'm going to keep it very simple.
First you want to learn what you can offer
then you want to learn to whom.
Then you want to learn more about these people.
Then you want to learn where these people are online.
And only then you learn about coaching.
Because you need to have all this information
before you even learn how to coach.
You can't learn the coaching skill
if you don't even know who you're gonna teach.
Because everybody will respond differently.
Who's your audience?
Big key.
To whom? Audience.
Pitfall, gigantic pitfall.
This alone is already worth a couple thousand dollars
if you really get this following point.
People often say, well, who can I help?
As many as possible.
I want to help as many as possible.
To stay with the fitness example.
If I position myself
so I can help the 40 year old housewife,
and the 30 year old male bodybuilder,
and the 50 year old IT manager
that hasn't moved their body in 20 years.
If I can help all of them,
the more people I can help the better for me.
Because that means more clients.
That's what most people think.
That's wrong.
And that will keep you broke forever.
You want to specialize.
You want to hyper niche down.
If we look at the successful fitness clients of ours,
you can check them out on this YouTube channel, actually.
We can show some thumbnails here
of the successful fitness clients,
beginner clients making 10K a month.
They're all specialized on a specific niche.
They're focusing on males, on females,
on a specific age range,
on a specific occupation that they have.
And then from there
they actually learn more about that audience.
Because the 40 year old housewife
who wants to lose some of the body fat
that she's acquired through having kids
will have completely different goals
than the 30 year old single male
who wants to look like the Instagram shredded guy.
They'll have completely different goals.
So if you want them to resonate with you,
you want to hyper-focus on only them.
This is already way too much value
for a simple YouTube video.
We're going way too deep on that.
So as many as possible, wrong.
Stay away from that.
Good enough, you don't have to worry about that.
We have mindset coaches.
Their pricing, you understand it now.
You want to be able to have higher value price.
Coaching skill, you only want to learn over there.
Very important.
How, or where are my clients?
Here's what most people do.
Wackness alert.
Social media brand first.
Wrong, all right?
Could not be more wrong.
If you think you have to build a big YouTube channel,
you have to create a big Instagram account
with lots of followers.
First, wack, wrong.
Will keep you broke forever.
Again, look at our literal beginner clients in any niche,
dating niche, relationship advice niche, IT niche.
None of these people had a big account
in any social media platforms to begin with.
They're literally getting started
with what we call manual lead generation
or, as I like to call it, direct outreach.
Direct outreach.
That's how we do it with our beginner clients.
And even there, so direct outreach basically means
you directly reach out to people that are in your audience.
You don't need to have a big social media following.
You don't need to have a big social media channel.
In fact, most of our beginner clients
they don't even have a YouTube channel yet.
We teach them that in our advanced program
for 10,000 euros or dollars a month, plus revenue.
Here with the direct outreach as well,
it sounds very simple.
Find the people where they are, message them.
But also here, this is things
that we work on with our clients.
What to write.
To whom?
What platform?
How do you build trust?
These are all intricacies
that we work with our clients very, very closely.
We have an extra lead generation live call
with our expert Dario Gabriel,
that we have extra opportunities
for people to submit their DMs,
to submit screenshots of what they're trying to do.
We have extra coaches who give them feedback for that.
This sounds very simple on paper.
And if you're a client of ours watching this,
you know how much intricacies goes into that
and how often we have to tweak and twist certain things
until you kind of crack the code
and you can see what works for your audience
and what actually gets you results.
But again, forget about social media first.
You don't need that at all.
And then here, selling, how to get to the close.
Most people don't even know anything.
They don't even know, what is this even?
They need a script.
Confidence issues.
They don't know how to handle objections,
cause you will get objections.
Handle objections.
What most people don't understand about sales,
it's, number one, you don't have to be like
this classic sleazy salesperson.
In fact, the way we teach it is very low pressure,
built on honesty and integrity,
and just helping the person on the other line,
that you're reaching out to,
that you getting on a phone call, to make a decision
and to understand that, in fact,
the best decision for them in their specific situation
is to, of course, get on board with your program.
So they win because they get a kick-ass coach like you
or a kick-ass service provider like you.
And also you win because they paid.
And with that money, you can continue.
You can get more clients, and so on and so forth.
This is oftentimes, the pitfalls that we see people doing.
Like oftentimes when clients come to us and they say,
"Oh I kind of freestyled it before."
There is no procedure.
There is no structure.
And that oftentimes
they're not even operating from any script.
They're lacking simple confidence,
to connect it back to the very beginning,
am I even good enough?
They don't even know how to handle objections.
They're way too soft.
Oftentimes they're selling wackily priced products.
Again, to get back to the price here.
So what I'm trying to tell you here is
these things, the black ones, they look simple
and they probably made sense to you as I wrote them down.
But there's so many small intricacies,
there's way more that I didn't write down here,
that people are not aware of and that people mess up with.
And by the way, before we gonna continue,
if you haven't done so yet, check out our podcast,
the Max Tornow Business Podcast.
We're gonna show you how exactly you can find it.
We're gonna put a link down in the description below.
My business partner, Nikita Gunkewitsch, and myself,
we have a very informative podcast
that goes much deeper than this.
This is actually also a podcast
that we recommend our clients listening to.
So if you feel like this is a little bit too surface level,
you want to dive deeper,
then feel free to check out the podcast.
It's always relatively short episodes, very to the point.
It's also very entertaining, we've been told.
So, like I said, linked on the description below.
So to get to kind of summarize that.
You see me living a great lifestyle.
You see me making it seem so easy.
But please don't be fooled.
It's not, it's simple, the process itself is simple,
but it's not always easy.
Because, depending on where you are with your mindset,
depending on where you are with your expertise,
depending on how much experience you've had
in presenting yourself and in selling,
it could become more difficult for you.
The good news is it's not impossible.
If you have proper structures, a proven path to follow.
And most importantly, someone that could actually help you,
that can give you feedback,
that can understand where you are,
and then help you tweak the little things.
If you have that person it's not impossible,
it is actually very simple and is possible.
And the more feedback you get, and the more awake you are,
and the more you make sure
that you have people that can help you,
the actual easier it becomes for you.
So if this is you and you say,
"Yes, Max, can you and your team helped me
start my very first business?
I want to be amongst the clients
"that are very successful of yours.
Then go ahead and book
a free consultation call with us right now.
There's a link down in the description below.
You click that link.
It brings you to a page.
Read through that page.
There's more important information.
Then at the bottom of that page there's a button.
You click that to fill out the application,
takes you two minutes to fill it out.
And then you can book the exact date and time
where you want us to call you.
I'm going to tell you right away,
the most important thing about this call is
we're not going to talk about
some generalized BS mainstream info.
We're actually going to go deep
and only we'll be talking with you
about the exact steps that you can take
in order to get started in your specific situation.
And the second thing I want to tell you
is you'll be talking to a real person on the phone,
not an automated bot funnel or something like that.
You'll be talking to a real person.
That means we can only do so many calls per day.
If the link in the description still works,
it lets you through,
it means we still have a spot open for you.
Because we always have limited spots.
That being said, let's get you started.
You can do this.
And talk to you very soon.
Thank you very much. Bye-bye.
- Hey, what's up?
So I managed to close my second client for 1500 euros.
Before that I managed to
close another client for 1000 euros.
And I managed to do this because of FBM.
And I want to say thank you to FBM.
And I feel like this has really helped me
in my entrepreneurial life, in my business,
and also in my lifestyle.
It's not just only business.
It's also a lot of mindset, a lot of lifestyle,
and basically just a lot of good stuff.