- Hey guys, in this video, I'm gonna share with you
something from one of my real live seminars recently.
This is real good raw footage.
What successful businesses do.
I hone in on what dentists do.
What McDonald's, the big M do.
Why they're so successful.
So if you're a business owner or leader of a company,
you need to watch this video. Hit it!
Speaking of what Richard Branson does, you know,
say, "Yeah, we're gonna start an airline,
and we're gonna be transatlantic."
We're gonna fly out to space", they say what's gonna happen.
They come up with a war plan.
They tell you their war plan.
Other people tell you their battle plan.
Most human beings tell you about
all the battles they're fighting.
And I just think, boring!
Tell me your war plan, what is it you're trying to build?
And that's what's ingrained into me,
'cause we still have battles to fight in our businesses.
Oh yeah, we have the battles to fight.
But I try and make sure all the battles
that we're fighting meet our war plan.
So what's Partyman's war plan?
I'm gonna share it with you right now.
I want us to be a 15 billion pound turnover business
with a two and a half million plan EBIT all,
which is a way of saying profit.
We were working to a five year plan
we've got about 12 months to go.
And that might take us an extra
12, 18 months to do it.
But it's not gonna take us an extra
20, 30 years to do it like most people do
because we've got a credible finish date
on when we want it to be achieved by and we've documented.
It's documented into a 5,000 word document, like a book!
So the reason I write books is not
to make Jeff Bezos a few more pounds.
It's 'cause it gets my thoughts onto paper
and puts it into a contract with myself
to make sure we're doing this stuff
that we say we're gonna be doing.
It's another reason why I'm doing all these
videos and doing all this stuff
'cause I wanna make sure the stuff
that I'm teaching we're actually doing in our business.
'Cause guess what? We're all human beings.
We all get our minds distracted
and go off course every now and then.
Being an entrepreneur, being a business owner
the biggest problem that you have
as a business owner is this.
This is what your decision looks like on a daily basis.
You're here and you're meeting all these
different directions that you can go in.
Why I love regulated business like day nurseries.
This is the situation you're in.
You come here and you get a decision and go.
Well, if you make that decision
and Ofstead don't like it, we'll just close you down.
You know, if you do something that's not allowed
we'll just close you down. Solicitors.
Accountants. Dentists. Regulated business.
People don't wanna do it, oh my God
all the paperwork. The red lines.
The authority that's in charge here
stop us from going into it.
Less people go into it because it's regulated,
but actually, I think that's a great thing.
Makes a higher barrier to entry
and why are those businesses so much more successful?
'Cause it's got vision and end in mind.
You go an be a dentist.
You're really an education when you're
learning to be a dentist, sort of
given the vision of what you're gonna earn
and what you're practise is gonna look like.
Where are you gonna buy all the stuff
for your dentist from?
How much the price is in that market?
The more we can make our businesses regulated,
the better it's gonna be.
Let's think about a business that
it's really regulated, but can be so unregulated.
It's a business that begins with "Mmm"
and ends in "uckDonalds." McDonald's.
Completely unregulated.
Anyone in this room really could
start a business and copy McDonald's this year.
You can all go out and sell burgers
and fries and fizzy drinks.
That business will be more regulated
than any Ofstead registered store,
any dentist, or anything that you can think of.
You pay two and a half million pounds in the UK
for a McDonald's franchise which is
basically operations manual
that will tell you how to do it
and a certificate to say that you can use their brand.
Plus, you're gonna pay them a royalty going forward.
When you take on that franchise,
what does McDonald's tell you? They say,
"This is what the restaurant will make this year.
This will be your average customer value.
This is how many staff you'll need.
This is exactly how your going to cook it
to which temperature at what times."
You cannot deviate from the plan you can't just say,
"Hey, let's put chicken cocovan
on the menu and see if someone buys it."
Which is really, when you're an entrepreneur,
and you're the judge, jury, and executioner,
you're more this rather than you can't make any decisions.
You're not regulated. You're unregulated.
And so what I've tried to do in our businesses
is put checks and balances via a senior team, really.
So, some of my senior team are here today.
They've turned me down so I've got to be careful
of what I say, but we check and balance ourselves.
So I'll make sure that it's a democracy.
What I like to call a good business is it's
run under what I call democratic dictatorship.
Not dictatorship. And not democracy,
but democratic dictatorship.
You see a great score with a really good
head teacher is run under what I call
democratic dictatorship.
So there's an element of democracy,
but there's someone that makes
a decision at the end of the day.
Why do people get scratched out
working for governments like one of these
big organisations like the NHS
is 'cause every five years, the dictatorship element,
which would be the Prime Minister part,
changes every five years.
So everyone's like, "Oh, what's going on?
There's no end in mind. There's no vision.
We don't really know what's gonna happen
'cause are we gonna be red or are we gonna be blue."
And then mixed into that, you got the local elections
and that's why everyone gets stressed out
working in local government because
there's so many pushes and pulls all the time.
Now, when you've got business and you're
the business owner and you're thinking long term,
you've got the element of dictatorship.
So everyone knows this is what wants to be achieved,
but if it's too much like that,
then you don't pull people in with you, do you?
So democratic dictatorship is how
I try and run our businesses.
In reality, our business is really run
by our management team.
Now I just dive in and out every now and then
and hardly ever do I say, "I want this
to be done like that," but there is
at the end of the day someone saying,
"No this is the way we're gonna go."
Now if it's wrong, it's wrong,
but that's the way we're gonna go.
So movement forward goes ahead.
And this is just what most people don't know.
They haven't got it written down.
They have not got it written down.
They don't know what the end looks like.
They have no real vision for the business
and they don't share this enough.
They do not share this enough and I've
forced myself to create systems
by doing videos, but you know we've got
11 different locations all around the country
and then I've got some of team,
the 400 people that watch my videos.
Some of them work for me that watch my videos.
At least get to know where I wanna
take the business and pick up little snippets of it.
You've got to be able to share this vision
that you have for the business.
Who does this really well?
Religions and schools and armies do this really well.
Schools have got this so good.
They say, "Look we're gonna have an assembly
every Monday, Wednesday and Friday
to share with the students what we expect of them
and then we're gonna do it next week
and the week after and the week after."
They've created a system to share the vision continually.
What happens is people start a business
and they tell their one wife and
they tell their founding staffers,
"This is gonna be great. This is what's gonna happen.
We're gonna have more holidays,
more money, more time. It's fantastic!"
Then the first lot of stress comes in.
You don't get the sales that you need.
People don't pay you on time.
You can't get the cash in. You can't get the loan.
You can't get that deal over the line.
Stress has come in so you stop sharing this
because of the stress and then you stop
really working out what your war plan is
and you go into constant battle plan mode.
In effect, you're doing a World War I business
rather than a World War II business.
Big fundamental different between
World War I and World War II.
The troops knew what they were fighting for in World War II.
They knew the vision was to liberate Germany
and Europe from this nasty dictator person.
World War I, "Yeah we're just
fighting for that bit of land.
Then they're gonna blow us up
and they're gonna take that bit of land back."
This is what's going on this is this
backwards forwards getting nowhere motion.
And this is really important.
It's the crucial difference between
successful and unsuccessful people and businesses.
Successful people and businesses.
Got to create a system to share this vision
even when it gets stressful.
Even on top of yourself, so books,
videos, writing it down, morning prayers.
I love morning prayers.
It's one of my favourite things to do as a business.
Get everyone to get up for 10 minutes in the morning.
Share what we're going to do today.
You'll see productivity rise on the days that you do that.
Barkley's banking Rayleigh down the road
which is a little town near us.
They open their barge on a Wednesday
and an hour and a half later and every other day
of the week, everyone's in and they tell everyone
what's gonna be achieved that week.
They created a system to make sure their assembly is done.
So what happens is some of you
will go out here today and go,
"Yeah this is very good advice James' given us.
We'll go out there and do that."
So you'll do it for a couple of weeks
and then stuff'll get in the way.
And the first time you do it,
it'll become like a session with the Prime Minister.
Prime Minister's questions everyone rawing
(makes noises) Now we'll asking questions
for the first ten minutes then someone'll get going.
They'll go and they'll go and
they're building they're building.
It'll be a three hour big old democracy meeting.
But if you keep on doing it consistently,
it's a quick five minutes and all of this,
"Oh, we're not getting the communication and all that."
You know, there's loads of ways you can do this now.
WhatsApp group. Secret Facebook groups.
There's systems and processes to share this stuff.
Are we doing it as good as we should be?
No, everyone can keep on improving it.
Stop the presentation now.
Everyone enjoying it so far?
Guys, this video is really powerful
for the entrepreneur that wants
to build a successful business.
We looked to the Big M. How they did it.
If you've got some ideas and comments
on anything that I've missed,
hit 'em below in the comments.
Don't forget if you want to come
and see me live for free at one of my seminars,
all the details are under this video
and I'll see you there.