- Hi, I am Joy Cho.
I'm the founder and creative director of Oh Joy!.
My class on Skillshare just launched,
and it's all about how to make yourself more appealing
to brands so that you can get the jobs that you want.
Join me in this exclusive lesson on Skillshare
on how to pitch yourself to brands.
(upbeat music)
We just created our digital pitch.
Now, that was a great template
and a great starter for now transitioning
into making a physical version that we can send in the mail.
Let me show you how.
I'm taking my digital pitch, the version that I made,
as a PDF,
and now I'm going to reorganize it a little bit
into an accordion style booklet.
So I'm taking some of the major pages,
bringing it down into a smaller size,
and then I'm going to mock it up onto a physical booklet.
For me, the version that I did is based on book making,
I love making books, and so this was how I translated mine
into something that somebody can hold, look at,
get in the mail.
You do what makes sense for you.
If you know how to collage, if you know how to paint,
if you know how to do all different things,
feel free to make it
as long as it's something that can be sent in the mail.
Here you have the printed pages from my physical pitch
that I have printed out.
So I have my front cover, I have my bio page,
I have a recap of some of my past work.
I have examples of recent things that might be notable
and I have my notables press page.
Also, for this version,
I have created a letter
that is built into my accordion style booklet.
This is where I'm going to be able to change it
every single time, depending on who I'm reaching out to.
Everything that I use materials wise, I already had at home.
I'm using a printer, printer paper,
I have my ruler, Exacto Knife, tape,
various adhesives to attach to the printer paper
to a slightly thicker card stock.
So those are things that I need.
As you think about your ideas,
think about your materials as well
and things that you might need.
Okay, I cut out those pieces that you saw,
I spent some time assembling it,
and you can see my almost completed booklet.
That is one piece here.
Now, the last piece I have goes right here
which is my customized letter.
So I have this here,
this is specific to someone I'm sending a pitch to,
and again, I'll use this as a template
to customize it every single time for a different brand.
So my last step will be to apply this
and then it will be finished and ready to go.
Okay, here's the last piece to assemble
for my accordion-style booklet for my physical pitch.
Remember, the key thing is for your pitch to be memorable.
I want to show you examples of things that I've received
in the past that I have kept because they're just cool,
they're inspiring in some way,
and they showed me what that person can do.
Now, most of these are printed on paper,
but people used paper in such unique ways.
Sometimes it was a thicker card stock,
this has a piece of tape on it,
sometimes they were small booklets,
sometimes it was a giant fold out piece.
You can do things with die cut.
Again, so many different formats,
even just the way you change up the size
of a standard booklet makes it feel extra special,
or the way you use black ink on colorful paper.
It's a great way to show a miniature version
of your portfolio to show people what you can do,
and again, to show what you bring to the table.
Now remember, you don't have to limit yourself to paper
or printing things out or making a book.
You can do whatever makes sense for you,
whether it's painting, whether it's a sculpture
whether you want to make a jack-in-the-box,
like anything that would be fun, inspiring,
the most important thing is to get their attention,
show what you can do, and surprise them.
And one more thing to keep in mind,
don't just send it in a white envelope in a brown paper box.
Let's make it special, decorate that envelope.
If you can do calligraphy,
if you have some great hand lettering, paint on the box.
Do something that's going to stand out
so that when people receive that package,
before they even open it, they want to know what's inside.
Now that we've finished the physical pitch,
we're going to get ready to send it out.
But before you do that, snap a photo,
share it in a project gallery.
I can't wait to see what you're working on.
Thanks so much for joining me on this lesson.
That was one part of my class
on how to pitch yourself to brands.
Join me in the full class
to really hone in on what your skills and strengths are,
what brands are going to be the best for you
based on your hopes and dreams,
and how to put that all together
into a pitch to send to brands.
Click on the link below, I can't wait to see you there.
While you're here, why not subscribe
to Skillshare's channel to get more tutorials like this.
- [Narrator] Thanks for watching.
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(upbeat music)