- So now we are focused on our next big effort,
which is to build a game platform for everyone.
- Google, this week, announced a bold vision
for the future of gaming.
It's a cloud gaming platform called Stadia
and it's the culmination of years of work
the company has been doing around networking technology
and streaming video.
Essentially, Google wants to build
the Netflix of video games.
That way, you could play any game on any screen,
any time you wanted,
regardless of what physical hardware you have.
You wouldn't even need a console or a PC.
We've certainly heard this before.
Maybe you remember OnLive or Gaikai,
but Google says it has the infrastructure,
the technology, and the resources to finally pull this off —
for real.
Of course, Google isn't alone here.
Every big tech and gaming company
is trying to figure out this tech.
But earlier this week, at GDC here in San Francisco,
Google, one of the most powerful and cash-flush companies
in the entire tech industry,
made a convincing case that it'll get there first.
- With Stadia, we can all dream bigger
and together, build a playground for every imagination.
Thank you.
(audience clapping and yelling)
- So how does Stadia work?
Well, it's a simple concept
that is notoriously difficult to pull off.
Cloud gaming, unlike music streaming or television steaming,
requires you run a game remotely in a data center.
That's a huge shift
and I talked to Phil Harrison,
who now leads up the Stadia project at Google,
about what it all means.
- We just broke through that glass ceiling today
by giving the entire data center to the game developer
and being completely device agnostic.
And so, no, we don't need a console
and that's the whole point.
- So you essentially have a PC on a server rack
running a game in some data center somewhere
and it's sending a video feed of that
over the internet to your screen.
Then you, as a player, are pressing buttons
on a controller and sending that input
back over the internet.
And all of that is supposed to happen
with no latency, no lag, at 1080p, 60 frames per second.
That's pretty much unbelievable
and historically, it hasn't really worked.
- No, we can't beat the speed of light,
but we can cheat it enough that we can deliver
a very, very high performance experience.
Hence the reason why we had id on our stage
saying, Doom Eternal--
- Will be capable of running at true 4K resolution
with HDR color at an unrelenting 60 frames per second.
- Essentially, the company is making use
of every critical part of its business
to turn cloud gaming into a reality.
The first piece is the Chrome browser,
and by extension, the Chromecast dongle.
That's going to be how Google gets the video
from the game on the server in the data center
all the way to your TV or whatever screen
you're playing Stadia on.
The second piece is the Android operating system.
It's the most ubiquitous OS on the planet
and it's going to be how Google gets Stadia
running on mobile phones and tablets.
The third piece is YouTube,
and will enable all sorts of futuristic features
that will be huge selling points
when the service launches.
The first feature will let you launch a game
using Stadia with the press of a button
just by watching a YouTube video or stream.
You'll then be taken to that exact point in the game.
Another feature will be,
when you're watching a streamer live stream on YouTube,
they can invite you into the game,
so with the press of a button
you can queue up and play with your favorite streamer.
A third feature is an interesting one
where you can use Google Assistant to even cheat.
You can press the Google Assistant button
if you're stuck on a particularly hard puzzle
on, say, Tomb Raider or a game like that,
and it'll overlay a YouTube video
with a tutorial showing you how to beat
that particular puzzle or solve that particular problem.
The fourth piece is Google's cloud and its data centers.
That's the backbone of the service
and it's what's going to make it all work.
And lastly, there is going to be a bit of hardware.
Google built its own Stadia controller,
one that actually connects over Wi-Fi
to Google's data centers.
That way, when you're switching devices
from a tablet to a phone,
from a phone to a laptop,
from a laptop to a TV,
you won't need to re-sync that controller
to a new device every time.
It'll just communicate over the internet
with the Stadia servers and connect automatically.
We saw most of these pieces work together last fall
in a trial run of sorts called Project Stream
and it did work quite well.
It let players test the new Assassin's Creed Odyssey
on any device with a Chrome browser,
so long as they had a 25 Mbps
internet connection.
But it wasn't at anywhere near the scale
Google is hoping for with Stadia
when it's supposed to launch
and that has me a bit uncertain and skeptical,
and there's good reason to be.
Cloud gaming has been the holy grail
of the industry for decades
and a number of companies have tried and failed
to make it work.
In this case, Google hasn't even talked about
how much Stadia will cost
or even if it's a subscription service.
It could just be a way to play games you already own
or games that you buy elsewhere
in the cloud and on any screen.
That's a really interesting concept,
but it's not quite as ambitious
as a full-blown, cloud-based game-streaming service.
There's also a huge amount of technical uncertainty here.
Sure, Google has state-of-the-art infrastructure
and a data center operation
that's one of the robust and biggest on the planet,
but that doesn't necessarily mean
it's going to be able to stream millions of instances
of games at 1080p, 60 frames per second
to people with internet connections that are varying wildly.
And even then, even if you get all that technical stuff down,
well, you're going to need games.
Right now, the only launch title confirmed for Stadia
is id Software's Doom Eternal.
Now, id is saying Doom Eternal's going to be available
on Stadia at 4K, 60 frames per second.
That's very impressive,
but Google is going to need more than one game
to get people to use this service.
With Stadia, Google is trying to change,
not just how games are played,
but how they're developed, how they're distributed,
and how they're funded and sold.
Netflix did this for TV and film,
and changed Hollywood forever.
Games could change similarly,
but it's not going to happen overnight
and it's not clear Google is going to be the one that wins.
For instance, Microsoft has its own xCloud service.
Sony also has its own competing service
called PlayStation Now,
and you can even subscribe to that today.
Not only that, but Amazon, Verizon, Nintendo,
and even EA, they're all working on cloud gaming right now.
It's a race to the future
and Google has come out of the gate harder and faster
than any other company in the industry.
But remember, it took years and years
for Netflix and Spotify to change how we consume TV,
film, and music, and even then, physical media still exists.
By today's standards, it's going to take us a while
to get to where we're going
and gamers are notoriously stubborn
when it comes to change,
especially when the benefits aren't clearly obvious.
But the promise of cloud gaming is there
and with a company as big and powerful as Google in the mix,
that could give it the push it really needs to happen.
- One of the success factors for me with Stadia
is that three years from now,
you and I meet here at GDC or some other forum,
and we're talking about a brand-new developer
that none of us had heard of before
who has built something so new
that it's pivoted the world a little bit on its axis,
then we would be considered successful.