Welcome back. Now in this episode we got
a question from Dillinger Smith. I got it
written down here. But it was from Quora.
He says, "What tips can you give me to
grow an educational YouTube channel?" Well,
I've got 3 answers for you because I
manage 9 different YouTube channels
that are daily. And all but... One of them
are educational. And one of the
educational channels that I've created
generates 6 figures in Adsense revenue.
And 7 figures in lead generation. You
have a huge, huge advantage to creating
videos in the beginning and getting
traffic in the beginning. Because you're
an expert. If you're creating educational
videos, you are teaching other people. You
have answers to questions that people
are searching online. So, they can go to
Google, they can go to YouTube.
They type in their question, you have the
answer. Now, the problem is they don't
know that you exist, right? They don't
know that you exist yet and so, what you
have to do is get found in search. You
have to create a way for them to find
you. Well, YouTube is the answer.
YouTube is an amazing, amazing search
engine. So, if you title your video the
question that they're asking then
YouTube will put your video in front of
them. Now, it might only be 50 people per
month that do that search and then find
your video on YouTube. But when they do
find your video, because you're
addressing their exact question, they're
going to stay and watch the whole thing
because it's really relevant to them. And
then YouTube will see, "Wow, this video has
a good retention rate." Meaning, when
people start watching it, they keep
watching it. And YouTube likes that. They
like watch time and your videos will
start to show up for more and more
search phrases. And you'll get more and
more traffic gradually but increasing
over time. Now, if you just... If you create
a lot of these videos that answer these
questions, I call them machines. You've
got one machine that's now working and
bringing in more and more views every
month. Then you create 2, then you
3, then you've got 10. You've got 10
machines that are continually driving a
new traffic. So, that's my first tip. To
summarize, you got to make your videos
searchable. The second tip is you've got
to create daily content. If you create 30
videos a month, you're creating 30
machines a month. There's two advantages
to creating daily content. 1, as you're
just creating more of these machines, you
create 30 videos a month, you go out 6
months and you've got 6 times 3,
that's 180 videos, right? And so, you've
got 180 machines. But the other reason is
the YouTube algorithm loves daily
content. And if you can show 4 months
of consistency doing daily content then
not only will YouTube put you in search,
but your videos will show up as
suggested videos. So, when you're watching
a YouTube video, right along the side
there's all these recommended or
suggested videos. Your videos will show
up alongside other videos. And basically,
YouTube will start to promote you to
people who've never seen you or heard of
you or seen your videos before. That
becomes huge. And so, your channel will
start to grow gradually, gradually,
gradually. And then around the 4 month
mark, you'll get a spike. And you'll just
get exponential growth. And then it'll
settle back down but your baseline will
be much higher than what you were
averaging before. And then... It's moving to
a spot where you've got better lighting
here. Alright. And then, you keep doing
the same thing, you're building more and
more momentum. You'll have another spike.
And it'll be... It'll make your other... Your
previous spike looks miniscule. And then
you'll settle down to a new baseline
which will be way higher than what your
averaging before. And little by little
you'll start to get more and more
attraction. More and more subscribers. So,
educational videos give you some huge
advantages. I'm going to go into my point
number 3. You can film in bulk. Now,
when I film educational videos, we'll film
at least 20 episodes in an entire day.
You do keyword research first and you
prepare your list of topics. So, you say,
Okay, I'm going to film on this video. "How to
get rid of strep throat without
antibiotics." Or "How to invest in real
estate with no money." Or "Does a vision
board really work?" Okay?
And then you just bullet point out the
content that you're going to be talking
about in that episode. You do that for
all 20. Come film day, you plan out the
whole day and you filmed 20 episodes
back to back. My record for filming
YouTube episodes in one day is 37. That's
with my my friend Kris Krohn and Grant
Thompson from the King of Random. 37. We
were exhausted by the end of the day. But
if you film 37 episodes, then you don't
have to film anything for 37 days, right?
You've got 37 days worth of content. We
don't we certainly don't launch them all
at once. But we edit them overtime and we
release one per day on YouTube. So, that's
a huge advantage that you have of
creating educational videos and building
an educational channel. As you can show
up in search by doing the keyword
research and answering the questions
that people are asking. It makes it easy
to create daily content because you can
film in bulk. And then I recommend
building a YouTube editing team. So, that
you're not editing every single day. So,
when I film from 20 episodes or whatnot.
I'm going to film seven episodes while
night here on the canoe. I send them to
my team. They do all the editing and they
prepare them for launch on YouTube. So, I
can be really, really efficient. So, I hope
you enjoyed this episode. Let me know
what you thought in the comments below.
Make sure to subscribe and I'll see you
tomorrow.