- When you make your videos in a certain way,
not only can you reach more people with them,
but those people will watch more of the video as well.
In this, I'm gonna show you six ways to achieve that.
Let's get into social media video best practices.
Here we go.
(vibrant upbeat music)
Hello, busy people.
Welcome to "Five Minute Social Media"
where we help business owners attract more paying clients
using the world's simplest social media strategies.
So, if you wanna get simple results,
we put out a new, helpful video
to help grow your business faster every single week.
Want that? Click subscribe, click that bell.
(bell dings)
So you'll be notified when it happens.
My name is Jerry Potter,
and in this video,
we're covering Social Media Video Best Practices.
By the end of this training,
you'll be equipped with six ways
to get your videos in front of more people
on Facebook, LinkedIn, Instagram, and more.
By the way, the things that I'm sharing in this video
do not apply directly to YouTube,
and the reason for that will become apparent
as we go through them.
All right, first,
unless you have a really good reason not to,
upload your video file directly to Facebook
or Instagram or whatever platform you want it to be on.
All of the social networks favor videos in the feed
that are on that platform.
You don't wanna link to a video somewhere else
because Facebook, Instagram, LinkedIn,
they don't like it when you send people off the platform.
Used to be, years ago, YouTube videos would go viral
on Facebook all the time.
But as soon as Facebook allowed us
to start uploading videos directly,
they changed the algorithm pretty much
that YouTube videos get little to no reach,
which is a pain for a YouTube creator like me,
but that is the reality that Facebook has given us.
Next, let's talk about what shape your video should be.
And the best performing overall shape
is gonna be square videos across the social media networks.
So, widescreen videos like this here on YouTube,
this is where they belong,
but on Facebook and LinkedIn,
all of the videos perform better when they're square
because they take up more space in the feed
as somebody is scrolling.
That gets their attention more.
And, of course, most people are viewing social media
on a mobile device versus on a computer.
Next, when you create a video, you have about two seconds,
maybe less, to get someone's attention.
Think about when somebody sits down to watch Netflix
or even here on YouTube,
they're sitting down to watch videos.
But when somebody is scrolling through
their social media feed,
they're there to get caught up
with their circle of friends and family
and maybe be entertained for a few seconds here and there.
They didn't sit down to even watch a two
or three-minute video.
So, not only does your video have to be good enough
to hold their attention,
but it's gotta be so good that they don't even worry
about what's after that in the feed.
'Cause remember, as soon as they get bored of your content,
whoop, there's another piece of content right after that.
So, you have about two seconds,
maybe less, to grab their attention.
A few other things you can do
to attract attention in your social media videos,
start with the end.
Now, cooking videos do this really well.
They'll show the final product, a delicious looking dish,
and then they'll cut to the table of ingredients.
And what we do in our brains is we go, "Oh wait, how did...
I have all that in my pantry.
How'd they turn that into that?"
And of course they play in high speed,
and it's very stimulating for us, right?
So, that's a great way to do it.
Start with the end and then show how you got there
if that applies to whatever you're showing on your video.
Another thing to do have some text on your video
right there at the beginning to help grab their attention.
And create videos that don't require sound if you can.
Did you know that 85% of videos viewed on Facebook
are viewed with the sound off, with it on mute?
85%, and I bet if we had numbers for LinkedIn and Instagram,
it would be pretty much the same.
So, if you have a video that requires sound,
at a minimum, add captions.
I've got a video showing you how I do it in my business
with my favorite tool,
and it's linked up down in the description of this video
if you wanna check that out next.
Now, no matter what, video takes a lot of time, doesn't it?
But you wanna make it good.
But there are other ways you can save time.
In fact, I've got this.
Six Ways to Cut Your Social Media Workload in Half.
It's free, click the link on the screen
or down in the description of this video and grab it now.
Thank you so much for watching "Five Minute Social Media,"
supporting me and my two tiny superheroes at home.