Hey this is Tyler and in this video I'm going to talk to you about hosting live
webinars to sell your online course.
So today I'm going to talk to you about hosting webinars and there's a good
chance that you already know what a webinar is, you've probably even
attended a few, you've watched other people host webinars where they sold
a product or service or even an online course at the end of the webinar but
just in case you haven't really quick the definition of webinar is an online
seminar or a web-based seminar so it's basically you giving a presentation,
usually powerpoint slides or screen chair even live video using your webcam
but you're going to give a presentation online and people from all over the
world can be watching that presentation and then at the end of your presentation
you wrap up by presenting your online course and you invite people to enroll
and the reason webinars are so effective is because they're the next best thing
to actually being in person with somebody know. Anytime you're having a
sales conversation so usually one-on-one in person is the best environment to be
in
whether that's right in front of somebody at the desk in your office or
even speaking to an audience at a seminar or conference you know get being
live in front of people is the best place to be but if you can't get in
front of somebody live, in real life, in the real world, the next best places on
the internet and webinars are the right place to do that. Now one of the biggest
benefits of hosting a webinar is leverage and scalability so it's not you
presenting to one person, it's you presenting too many. There can be a few
dozen, a few hundred or even a thousand people are more watching your webinar so
it's a very effective use of your time when you spend an hour teaching your
subject and then presenting a course you're not spending that our to present
to one person, you're spending that hour to reach a lot of people so that's the
reason why you want to host a live webinar so that you're not you so that
you can reach more than one person you can reach dozens hundreds even a
thousand people or more.
Another benefit is you get to build your email list so in order for somebody to
attend your webinar they gotta register for your webinar and the moment they
register now you've got them on an email list so you can keep in touch with him
before the webinar to remind them that is coming up,
you can even keep in touch with him after the webinar, send them a replay if
you like, add them to your newsletter sent, some more information afterwards so
you're getting leads, qualified leads for your business and for your online course
and these are people that have raised their hand and said "I'm interested in
your topic" that's why they're registering registering for webinar in
the first place because they want to learn about that subject so even if they
don't make it to the live webinar there's still a warm warm prospect for
your online course because they've indicated that they're interested in
your topic and you can keep in touch with them through email after webinar is
over.
Another benefit of hosting webinars is that it's pretty easy to do.
There's a ton of technology so you can host a webinar very inexpensively with
very little equipment and with very little technical knowledge or software
knowledge or coding experience or any of that kind of stuff it's super simple to
get up and running and host a live webinar.
Another benefit is you get to connect with your audience. So the reason why I
like live webinars is because their life so those people who are attending the
webinar, they can ask questions they can you can you can respond to them, you can
talk to them, you can you can get feedback from them in real time, it's not
just you
you know putting up a recording or putting up a you know a video online and
you don't really know what people think of it or you can really interact with
the people that are watching it. You get that there's that two-way communication
with your attendees on a live webinar. Another benefit of hosting a live
webinar is you get to educate your audience before you sell. Now a lot of
online course creators they are fantastic teachers they have an area of
expertise, they know how to teach that area of expertise and they know how to
communicate their advice and their strategies in a way that makes sense to
other people but they're not always the greatest at selling or they feel they
just feel in authentic or they're not too confident when they transition into
it more of a sales pitch type of presentation but a webinar is really
great because you get to teach upfront and I'm going to show you in the next
video how to actually structure presentation and how to transition from
teaching to selling your course in a way that doesn't come across like selling in
a way that isn't going to feel sleazy or or inauthentic or anything like that in
a way that's just a natural transition that's inviting people to if they want
to learn more about the topic that you spend some time teaching them then they
can enroll in your course and when you educate somebody up front when you give
value upfront it helps build trust it helps people get to know you, they can
figure out if they like you and if you know you do in fact have the knowledge,
have the expertise that they want to that they want to learn from and so when
you give them that stuff upfront, you earn the trust and you essentially
earned the right to to pitch them or to sell them your online course
So those are some of the benefits of hosting a webinar now in terms of
technology, there are a few things are going to need and I won't get into the
specific software or equipment right here in this video we do have a very
expensive guide on our blog called the complete guide to selling on webinars
and I list some different equipment and some different software in that post
so link to that before the video, really quick you are going to need a few things
so you're going to need your computer and a laptop and a strong internet
connection if you can avoid wireless and actually have it hardwired into the into
your modem that's even better.
You're going to need a external microphone so something that plugs into
your computer not the built-in mic in your computer, a pair of headphones so
that you can listen to people if you're letting them ask questions and things
like that and you're going to need a webcam so that they can see your face in
maybe in between showing your screen showing your PowerPoint slides. The next
thing you're going to need is some software to run the webinar and listen
specific software that we've we've used we recommend india in the guide on our
blog and you're also going to need an account with an email service provider
so that you can build that email list of people who registered for the webinar
you can send them the reminders to attend and you can send them some
information after the webinar is over so you will need an email service provider
for that.
So once you have all those things once you've got the technology, the software,
you're ready to go, the next step is to put together a presentation and start
and then invite people to your webinar you're going to give them that
presentation and then you're going to present your course to them. So in
tomorrow's video that's what I'm going to discuss I'm going to show you how to
set up your webinar, how to promote your webinar and how to structure your
presentation in a way that's compelling that helps your target audience and then
get people to sign up for your course after the webinar is over. So thanks for
watching and I'll see you on tomorrow's video.