- If you want to get more customers for your business,
faster, easier and for less money
than you ever thought possible, stay tuned.
Because I'm going show you all the tips and tricks
that I use in my business to help grow your business.
Let's go.
One of the primary objectives of successful business owners
and marketers and leaders is to remind people and understand
that people forget, "Never forget, people forget."
I've put it in all three of my business books
that I've penned to help grow your business.
But this is the most important thing
that I always try and remind myself.
I'm guilty of it too
and I'm guaranteeing that you're guilty of it as well.
Is you forget stuff, you forget to remind your customers
to come back and do business with you.
You forget that your product
is the most important thing before marketing.
You forget to do the basic essentials
and that's what I want to talk about in this video.
I'm going to talk about three P's that are actually getting
tons of customers into your business
when you launch a brand new product.
So let's quickly just go through it.
I want to draw this up here for you.
Now the first P in getting tons of customers
into your business is your product.
And this could be a product or a service.
But you need to make sure that your product is fantastic
before you go into your marketing.
See usually really smart marketers
and some dodgy business owners
always think about the promotion first of all.
But it's not.
It's making sure that your product is fantastic
because once people come into your business
as a result of your promotion
and getting people to know about it,
if the product isn't good people are not going to return
and you won't get that fire
that gets marketing really going which is word of mouth.
So it's really important that your product is on point.
Now here's something I've discovered
about tons and tons of business owners
and tons and tons of mistakes that I've made
is they get a really good product
but they give it the wrong heading.
You need to think of a heading that gives people
the answer to the pain they're looking solved.
So what does that mean?
So we run here at Marsh Farm one of our businesses
we run, you know, the Summer Spectacular
which is our six-week summer holidays.
But this year we renamed it
the Children's Festival at Marsh Farm.
That was a better heading, far more powerful heading,
and, as a result, because it told people
exactly what they was going to get
i.e. a children's festival
which was better than Summer Spectacular.
Very similar but it's a slight tweak
of what the product actually is
and we improved the product as well.
We've doubled, literally doubled,
the amount of customers that come to us.
And that's why you've got to get this product right
and the right heading for what your product actually is.
So be really careful when you come to working out
what your product is.
Think about what the heading of your product is
so that your customers can easily and quickly understand it.
Now those people that have spent thousands,
millions of pounds in testing headings and names
because if you can get that right,
the right heading for your product,
you're going to get so many more customers come back to you.
Next thing is price
because here's the thing that I've learnt as well
when value beats the price then you're going to sell more.
Now that doesn't mean you have to be cheap.
It just means that you need to be value for money
because rich people, poor people, middle-class people
we're all looking for value for money.
So what techniques are you doing to do this?
How can you add more value to your customers?
So when it comes back to our Marsh Farm thing here
we've got a really good headline price
if you book in advance on the internet.
We also market it that everything's all included
so we have all-inclusive pricing
and we tell people what that all-inclusive price is worth
if you pay for everything separately.
So that really makes people realize that value beats price.
And the last thing, here's the thing that I discovered
that most people are just not very good at
it's the promotion of these things.
You need to promote your price.
You need to promote your product.
Because if the value beats the price,
you need to promote that correctly.
And if you have a really good product,
even if you have loads of customers
and you're over-subscribed,
you need to promote that you're over-subscribed
because that will create a sense of urgency
for more people to want to do
business with you in the future.
And how can you be really good at promotions?
Well quickly, let's have a look at it here.
We will think about our market, message and media.
Who's our market, what's our message
and then what media we're going to use.
Don't forget you want to focus on your market first of all.
This is where it all starts.
And we've made tons and tons of videos just on this.
We've put a little link in there.
Chud's going to put a link in here of where you can check
and really go into this in more detail.
So you've got to understand who your market is,
what's your message, this is your headline.
This is the pain that you're
going to solve for your customers.
What pain are you going to solve for your customers.
And then lastly the media that you're going to use
to get your message out to these guys.
So this is the first stage, this is the second stage,
this is the third stage.
When we're doing promotions, we want to think about AIDA.
How are we going to get people's attention?
That's the first thing when it comes to promotion.
How are you going to get people's attention
and then you want to keep their interest
so that they stay involved and stay listening
to that attention that you've just grabbed.
Then we want to get them to make a decision,
a real decision.
You've got their attention, you've kept their interest
then you want to make them take a decision,
say "Yes, I want to do this."
But here's the thing that we sort of loop back
to the beginning of the video,
"Never forget, people forget."
And this is really important.
So you've got their attention, you've got their interest.
Yes they've made a decision
and now they want to buy from you
but then life can get in the way, they can get really busy.
So you've got to make sure that you have marketing
that creates a call to action.
So you've got their attention, you've kept their interest,
they've made a decision,
then you need them to make action now.
So what can you do, maybe there's a limited time offer.
Maybe there's only so many available.
Maybe the last chance to buy is today
because we're going to be sold out by midnight tonight.
What do we do?
We say if you buy 24 hours but at least 24 hours
before the day go you get a discount
or an offer I prefer to call it to come the day before
so people buy there and then.
And this is what smart promoters do
is they work out how they can get people to take action
and how they can keep their attention.
They work on the two A's.
Here's what most business owners are very good at
keeping people's interest, getting people to make a decision
they're not necessarily very good at getting attention
and not necessarily very good at
getting people to take action.
The heading is the attention thing.
Getting people's attention
so that's why all of your marketing
should be on the attention and the call to action
and make sure because everyone gets this bit right
they keep people's interest
once they've got their attention.
They usually get people to make a decision that,
"Yes, I'd like to do business with them,"
if you're a good company with a good product and service.
But don't forget the two A's gang.
Hope this video's been really useful for you.
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Thanks for listening guys.
Put some stuff in the comments and I like will
get back to you when I read through those juicy comments
to help grow your business.
See you all soon bye-bye.
Thanks for watching the video, really hope you enjoyed it.
To help grow your business.
Don't forget, you can watch more of my videos
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