What's up brand builders! Stephen Houraghan here of BrandMasterAcademy.com and in this
video you're gonna learn the number one brand positioning mistake I see small
business owners and specifically branding businesses make I see them make
this time and again I'm going to show you what that mistake is so that you can
avoid it and you can move on with positioning your brand effectively and
distance yourself from the rest.
now if you're new to the channel and you want actionable brand strategy tips and
techniques to grow your business well then hit that subscribe button and the notification
bell and you will be well on your way now I reached out to my subscriber list
recently and I asked them what the number one challenge was when it comes
to brand strategy and I got a lot of replies so thank you for everybody that
replied I do have a laundry list as long as my arm of brand strategy videos that
I'm gonna do in the coming weeks and the coming months so keep an eye open for
them but one stood out to me and that's what this video is all about and that
was from Tuan now Tuan said a well-known influencer that I follow
believes that unless you have a clear plan to transform your entire industry
you don't have a strategy and I struggle with this idea
well Tuan I don't blame you for struggling with that statement because I
struggle with it as well and to be honest I don't believe it in
fact I know it to not be true because I have literally seen thousands upon
thousands of brands position themselves effectively in the market without
transforming their industry and I really do believe that this has led to a lot of
brands not positioning themselves effectively in their marketplace because
they believe they need to go into the marketplace and transform their industry
and that's simply not true the number one brand strategy mistake therefore
that I see business owners and branding businesses make time and again is not
positioning so this idea that I'm not revolutionary or I'm not going to
transform my industry therefore why position is absolute bullcrap and if
that's the reason you haven't positioned your brand well then let go of that idea
because it is holding you back there are many many ways to position your brand in
the market without being revolutionary without being transformational or
innovative or disruptive now don't get me wrong if you can pull off
revolutionary or transformational innovative or disruptive well then
absolutely do it it is a massive advantage it's worked for Apple it's
worked for Airbnb it's worked for Uber so if you have that as an advantage up
your sleeve well then definitely run with that I'm just saying that
positioning is not about being transformational or revolutionary
innovative or disruptive yes it is a massive advantage if you can pull that
off but if you can't you can still position yourself effectively you see
positioning is about making your brand more appealing and relevant to who the
audience is based on what you do who you do it for and the way you do it so if
you can answer all three of those questions then you can position your
brand how effectively you position your brand depends on how different each of
those questions is when compared to your competitors and remember positioning
happens in the mind of your audience and how your brand is positioned is
determined by your audience's perceptions and your audience's
perceptions are shaped by your brand expression so forget this idea that you
need to go out and completely reshape your entire industry you don't just take
a step back and focus on who it is that you're trying to appeal to focus on the
outcome that they're trying to achieve and then focus on influencing their
perceptions that your brand is a great way to get them to that outcome if you
liked this video if you got a new perspective then please give it a thumbs
up and hit that subscribe button hit the notification bell as well it'll let you
know when we've got new videos coming out if you want more actionable brand
strategy tips and techniques like this well then head on over to
BrandMasterAcademy.com and get yourself signed up for the list it is free and I do keep
some exclusive content for that list but I'd love to hand it over to you now how
is your brand positioning going how is your brand positioning process going do
you position your brands effectively in the market place do you subscribe
to this idea that you need to go out and make your brand revolutionary or
transformational or disruptive or do you focus on your client do you focus on who
the audience is and shaping their perceptions that your brand is a great
way to get them to their preferred outcome I would love to hear your
comments in the box below if you've got any challenges in relation to brand
positioning please let me know as well I'll do my best to answer all of those
questions until next time brand like a master and I will see you in the next video!