Okay, whoís ready to learn Long Tail Pro in just a few minutes?
I think you are!
So letís go ahead and get into it, right now.
Hey everybody, itís Brandon from Soldwithvideo.com and today Iím going to give you a tutorial
on Long Tail Pro.
Iím going to show you guys how to use it, to find key words for your local business.
Uh, this is going to be part of the Live Marketing Challenge where Iím taking a local based
business with almost 0 online presence and building it up from scratch to have a dominating
marketing campaign online and take up several spots of Google for all of its keywords.
Iím going to be documenting the entire process and showing you guys exactly what I did, how
I did it, the programs I used and the results we got.
So if you havenít followed along yet, just go to www.soldwithvideo.com/lloc and you guys
can follow along there.
So letís just jump right into it.
So now that we have Long Tail Pro open, the first thing you want to do is add your campaign.
So Iím doing YogainNapa.com so Iím going to type in as campaign name yoga, yogainnapa.com.
You want to make sure English is chosen and United States is chosen.
You do not want ëAdult Ideasí, unless youíre in an adult industry, but for this we are
not going to choose that.
Uh, and you have the option to only show ideas that are closely related to your search terms
or you can leave it unclicked.
Iím going to go ahead and chose it because I want to find terms that are related to my
field.
So you hit ëCreate Campaigní.
Now, you have the option of either typing in seed key words, which will help you figure
out what key words you want to target.
Or, if you already have a list of keywords you can enter them in here one at a time and
you can enter up to 10,000 keywords, uh if you have the Platinum version.
Now, I recommend just putting in like uh, a maybe a max of 25, but itís up to you.
Now, Iím just going to go ahead and type in some seed key words here; Iím going to
type in about 4 or 5 of them, and Iím going to put in some of my normal keywords.
Now, if youíre having trouble coming up with some key words, you can basic things like,
uhm for example if I was having trouble coming up with yogainnapa I might type in: yoga,
or napa yoga, yoga in napa, yoga classes in napa, and other terms related to my industry
that Iím looking up.
So then whatís going to happen when I do generate key words at the bottom itís going
to take these seed keywords and find related terms around these 5 ñ 4 or 5 seed keywords.
So if youíre having trouble with coming up with ideas on finding these keywords just
type in a couple of basic things about your industry and it will pull up an entire list
and give you a ton of information about all of the key words you can go for.
So, next thing you want to do is make sure the ëexactí tab is chosen.
This will give you the exact number of searches every single of those words are searched in
Google every month.
Now, you have the option of doing a phrase and broad, but those arenít going to give
you the true number, so always choose ëexactí.
And then now at the bottom you have the option of choosing additional data.
So if you chose a domain of availability which you probably wonít need because uh, you probably
already have your domain name, but it will tell you is Yogainnapa.com available or yogaclassesinnapa.com,
.org, .net available.
Iím going to leave it unclicked right now because we already have our domain name.
So, the next thing is your Google title competition.
And this is going to tell you the number of websites on Google that are using the keyword
in the title of their page.
Now, if youíve already seen the video about keyword research and what to look for, you
know that if youíre doing a search for your keyword and all of the websites on the first
page have that keyword in the title you know that theyíre targeting that keyword.
So knowing then an actual number of results that come up with it in the title is very
good.
So, weíre going to go ahead and do that, and you can also do it with Bing.
Uhm, weíre not going to focus on that right now; weíre just focusing primarily on Google.
And now you have a couple of filters so if youíre looking for key words and you want
to filter them out, you say ëI only want keywords that come up with an average search
of 200 or 500 or whatever.
You can actually put that information in here, but for right now Iím going to leave all
of these blank, so you guys can go through there and filter out the keyword that will
be generated.
So letís go ahead and generate some keywords.
Okay, so as you can see in just a matter of seconds Long Tail Pro went through and gave
me a ton of keywords to start going through.
So, you can see here they have uhm, a ton of information on each key word and itís
still bringing up more key words.
So, you can start going through and deleting some that you know that you are not going
to use and start really going through the list and see what keywords are going to work
for you.
As you can see here, itís still kind of going through and pulling all of the information.
Itís going to a bit of time because we have so many keywords coming up, as you can see
there are 812 results.
Now if we had added some filters we could have toned it down a bit, or if you put more
specific seed keywords instead of putting ëyogaí, we could have put ëyoganapaí because
ëyogaí is so general it pulls up everything.
But, as you can see here we have a ëyoganapaí, a ëyogavalleynapaí and what I want to do
the first thing I always do that in my Platinum version of Long Tail Pro is go calculate keyword
competition.
So, I go, and itís actually going to give me my number from 1-100, telling me how competitive
that keyword is going to be.
So Iím going to go ahead and start picking out all of the keywords that I want and start
going through them all and itís going to start spitting out some numbers for me.
So, as you can see, the first one yoganapa is at 36.
As you can see yoganapavalley is at 38.
Yogainnapa is at 30 and we have a 35 here.
Those are all great.
I recommend staying under 50, and Iíve heard other people say that they only go after keywords
under 40.
But I think with the technique that weíre going to go over, if you stay under 50 youíll
be on a good, youíll be in a good position.
So, you have a bunch of other things here.
It tells you how many local searches are done every single month for those keywords and
it gives you the global which weíre not going to worry about ñ this is worldwide how many
searches that are done and we just want the local.
And it gives you the Google title competition and a couple other things and itís still
kind of going through right now and give me that information so, uh, right now what Iím
going to do is look at yogainnapa and, ya yogainnapa right here and Iím going to start
looking.
So, okay what we have, 36 searches, okay thatís pretty decent.
If we can get number one, thatís going to give us a decent amount of searches.
Hereís another one: yoganapacalifornia91 thatís pretty good.
Now letís go ahead and look up the competition.
So weíre going to go through and look up the competition and now weíre going to go
up to these ones: 16, we have a 73 here.
And then this will give you an idea of how many searches are done every month.
Now, of course you want to pick the ones that are going to get the most searches.
As long as they are under 50., or 40, depending on what you want to go after.
Now, you can see here that some of them are going to be a lot higher.
Hereís one for 200 but thatís not really in our field so just go through the ones that
you want to get ranked for.
Look up the competition and then now what we want to do is you can either just stop
right there and say ëokay thatís good, I have of keywords in the 30s and to get a decent
amount of searches you can pick 5 or 10 keywords then you could be done right there.
Long Tail Pro made it that easy, but if you wanted to go even further and look up the
competition you can actually click on the keyword and Long Tail Pro will actually pull
up the top 10 results and show you where they are, who they are, the titles that they used.
They give you a page authority ñ meaning how authoritative that site is.
So, you can see here Yelp is number a one, you have a couple other number ones, but the
other cool thing is that they also give you the keyword competition for those top ten
results.
So, this means Long Tail Pro actually went through these websites and told you for that
keyword yoganapacalifornia weíre giving them a 49 for, out of a 100, and weíre giving
them a ten.
So, if you start looking on here and you see a couple of 10s and 13s and some of the 30s
and 26s, and hereís a 0 ñ thatís pretty good.
Thatís a keyword youíre going to want to go after.
But you can even look even further than that; you can see the links that they have, you
can look up their juice page links like (like how basically that means how powerful the
links that they have going to their site).
Now you can see here a ton of them you want, a ton of them on the first page donít really
have any links pointing to them.
So, thatís a good sign.
Thatís a good sign of a keyword that you want to go after.
Then you can look at the PRs really quick of the sites, you can see what page ranks
and you can see how long they have been online.
So, this will literally give you all of the competition in one place in a matter of seconds.
How cool is that?
Okay, so now weíre going to go back to ëKeyword Searchí.
And weíre going to start looking at the other keywords.
You can look even farther into more keywords.
Weíre going to go into yogainnapa, now itís pulling up the top 10 results for yogainnapa.
So as you can see weíre actually ranked #1 even though I have done absolutely 0 SEO to
the site.
As you can see they are already linking to us, uhm, and we have a little bit of a page
link juice, coming in.
But I think the reason that weíre already ranked as number 1 for yogainnapa is because
one, we designed the site the correct way using our keywords in our title, uh, things
like that.
But we also have the domain name match.
So we have a direct domain name match but uhm, we can even go through and see a lot
of these sites are really ones, 23s, thereís a 30.
These are all not very competitive for yogainnapa.
So, as you can see, I got pretty lucky with all of my keywords being not very competitive,
so if youíre in a bigger city like Los Angeles or something, you may have to do a little
more uhm, analyzing of your competitions so you can go through all of this and see what
keywords, or what competition youíre going to be facing and itís pretty nice.
So you can just go through start choosing the keywords that you want, get a keyword
competitiveness score, and if you want to go further you can go in and you can actually
analyze your competition.
But if you just put in your keywords and you analyze them and you get something in the
30s or anything below 50 and it has a high search volume then you know thatís going
to be a keyword to go for.
So Long Tail Pro makes that very easy.
So as you guys can see, it was super easy.
All we had to do was create a campaign, plug in a couple seed keywords that we think are
related with our field and then it give us a complete list of other key words it recommends
and then shows us the search volume and of one click of the button we can analyze it
and get a number form 1-100 and it will tell us whether or not we should even go for that
keyword.
So all you got to do is pick the ones with the most traffic, analyze them if theyíre
under 40 ñ go for it.
If youíre under 50 you could probably still go for it.
But if itís in the 30s or 20s or even below that you know you definitely should be going
for that keyword.
So, it was super easy and right now they have a 10-day trial going on where you an can try
it for free for 10 days before you decide whether or not you want to use it and if you
go to soldwithvideo.com/ltp, you guys can go ahead and access that free demo that they
got going on right now.
So /ltp, woldwithvideo.com/ltp and you can get that 10-day free trial for free, so I
hope you guys enjoyed this, if you havenít followed along the LIVE Overtake Challenge
yet go to soldwithvideo.com/lloc and you guys can follow along, and watch me grow this business
online completely for free and Iím going to show you everything I did and how I did
it.
So, I hope you guys enjoyed and donít forget to subscribe to my channel to make sure you
get all of my future marketing videos.
Weíre going to have some really cool powerful content coming up pretty soon, so donít forget
to subscribe and Iíll see you guys on the next video.
This is Brandon with soldwithvideo.com signing out.