- So how do you get noticed on YouTube
and get new people finding your videos?
- In this video we're gonna be talking about
10 strategies on how to do that, coming up.
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- This video is brought to you by LearnVideo.live,
a free one hour online training
on how to grow a highly influential
and profitable YouTube channel this year.
To get free access just go to LearnVideo.live.
Hey what's up, Sean here.
- Benji here.
- And this is video influencers.
Help you build your influence,
income, and impact with online video.
- And on this channel we have weekly tips videos
as well as interviewers with some of the top YouTubers,
so if you're new to this channel, consider subscribing.
- So this is part two in our series of how to get
discovered and get noticed on YouTube this year.
And in the first part we talked about the
six different ways to get views on the YouTube platform.
Part two, this video is all about
actually how to send traffic and awareness
to your channel from outside of YouTube,
so with that let's jump into the 10 strategies.
- Strategy number one, social media.
You know it's not enough to make the video
and upload the video now you have to hustle
after the upload, are you posting the link
on your social media platforms,
are you vibing with people, are you engaging,
are you finding new communities to find
the viewers that'll watch your videos?
- Yeah, and a power tip here is
you don't really wanna just use Instagram or Facebook
or Twitter just to promote your channel.
A lot of people won't want to follow you there
if all it is is a billboard where you're posting out links.
We like to say if you wanna grow your YouTube channel
with Instagram, use Instagram to grow your Instagram,
and if you grow influence on Instagram,
get views, put out quality content,
actually be native to the platform,
when you're effective there, and then
you're like hey guys I have a new video,
people will actually start to go watch it.
- Strategy number two, email list.
This is so important for so many reasons,
but you know an email list is the direct
communication with your viewers.
You need to start building your email list
so that you can directly promote it.
Don't let the notifications and some of the problems
that people have with social media.
Use the email list to promote your videos.
- Absolutely, and you might be wondering
well how do I grow my email list?
And you could grow with YouTube,
but then that means you grew it with YouTube,
but you could also grow it other places.
So consider giving a free thing away,
like it could be a download, an extra video,
a little mini e-book, a checklist,
and give people a reason to subscribe to your email list.
Educate them about that on social media
and then when you post new videos
make sure to send them out to your list.
And actually if you're interested in learning more
about growing an email list and how to do it,
we have a video out so click or tap
the YouTube card to check it out.
- Strategy number three, collaborations.
Literally it's one of the best ways to get views
from an audience that doesn't know you.
If you can find other influencers,
other channels that are similar to your content,
collaborate with them to get more views
from people that don't know who you are yet.
- Absolutely and actually when we say collaboration,
we don't necessarily mean YouTube collaboration.
Like you could collaborate with brands
or businesses or local events and just by collaborating
and then giving awareness of what you're doing on YouTube,
your content, you can then send
traffic and awareness to what you're doing.
Strategy number four, a blog or website.
Keep in mind, YouTube is the second biggest
search engine, but google, is the number one search engine.
If you have a website or a blog that's optimized
for search around the topic that your channel represents,
number one, you could embed your video on there,
or two, attract people that are searching on Google
or other search engines to content
that might be relevant to the videos,
leading people to your videos on YouTube.
- Absolutely, and this can be a real strategy.
Maybe some people like to read content,
they want written content, some people like to
listen to content, so you could have a strategy
where you're serving two different types of audiences,
but then cross promoting your YouTube channel and your blog.
- Strategy number five, write a book.
Are you an expert at whatever you're
talking about on YouTube channel?
Do you have a lot of passion around a hobby?
If you write a book, you can utilize search engines
such as Amazon, yes it is a search engine for books
to get more viewers to your videos.
- Absolutely, this doesn't have to be super hard to do.
Definitely takes time, it takes effort,
but years ago I wrote a book called YouTube for Churches.
That started to get discovered on Amazon.
People were reading it, and it drove awareness
over to my YouTube channel, we know people do this
in all kinds of different niches,
so definitely consider trying it.
- Strategy number six is in person events,
networking events, local events,
are you speaking, you know this is super powerful,
because you know if you get somebody interested
in what you do and what you're talking about,
you can share your channel and drive views.
Consider this event we were just at.
Clamor Con, a lot of creators that would interested
in our content and through our conversations
we were able to share about our channel
and get them to view our videos.
- Absolutely and you know I think that sometimes
we have a block when it comes to creating
online content on YouTube about the power of offline.
There's something so powerful about
meeting someone in your local community,
local entrepreneurs, use meetup.com to find local events
that are related to your topic or niche,
and actually meet face to face with people,
let them know what you're doing, and you potentially
could win a subscriber and win a fan for life.
- So again, we're talking about how to get
noticed on YouTube by people that don't know you,
and the seventh strategy is paid ads.
Realize that you can pay for advertising
on platforms away from YouTube
to drive traffic back to your videos.
- Absolutely and so this could be Facebook ads
or the Google display network or Google ad sense.
Here at Clamor Con, someone actually talked about
a strategy where they were paying for their videos
to just be right at the top of suggested videos,
and they spent about $250 but got a couple million views,
because there was a combination
between organic and paid reach,
and so we've heard of a lot of stories
and ourselves have done tests where even if you only spend
$5 or $15, you have to be willing to study a little bit,
take some risks, and experiment,
but paying for traffic can be a great way
to meet strangers and grow your influence.
- Strategy number eight is find online niche communities,
and what we mean by that is find groups of people
that are online, whether social media,
blogs, or websites, that have a common interest
in content that's related to what's on your channel,
what's in your video, vibe with them, engage with them,
invite them to your channel to watch your videos.
- Yeah, and this could be Facebook groups,
this could be Reddit, we did an interview
with Belief in Fatherhood who's a stay at home dad
and so he mentioned that he was in multiple different
kind of stay at home dad groups,
and that was a big place where he built his brand,
built awareness, and really started sharing his content,
and getting more subscribers and views on YouTube.
- Strategy number nine, PR and media.
What we mean by this is can you work with some PR person,
can you actually get exposed in your local media.
For example, my wife and I often times
will be asked to go on our local news network
and talk about what we do, think of all the different ways
that you can expose yourself, maybe on t.v., on radio
to get exposure for your videos.
- Yeah and you'd be surprised how maybe interested
your local news station would be
in what you're doing on YouTube.
You could start researching that,
making connections with the people
at the news station on Twitter,
and we also did an interview with Bryce Jurgy,
we'll link it up in the YouTube card
and put it in the description,
where he was talking about he really was hacking
articles and blogs in his topic and niche.
There's a lot of really popular blogs
or kind of news sights that may want to
cover the content in your channel,
or you could strategically create content
that they would be interested in.
So I highly recommend checking out that video
for ideas of how to hack PR and media.
- And the last strategy is just get creative.
What kind of ideas can you brew
that might be unique to your viewers, right?
Are there places that you can create an event
to get people to have more attention on your videos.
Just start thinking, brainstorming,
write a list down and execute.
- And you know this is where we start maybe
thinking contrarian, you know we live so much online,
what would happen if you used physical mail,
if you paid to send a mailer out to certain people
or in your local community or your city.
Now this does cost money, it could cost resources,
but don't let those things limit you.
Let your mind think outside of the box
of ways to get people's attention,
get noticed, print business cards,
hand them out, put up flyers on the street.
There's a lot of different things
that you can do when you get the mindset of reaching people.
- Question of the day, what are some ideas
you have to get people to your videos?
Put them in the comments down below.
- And we'd also love to hear what has been most effective
for you, what have you seen as the best way
to get people seeing your videos, let us know that as well.
So thanks for checking out this video,
subcurative and ring the bell if you haven't yet,
and if you wanna see part one in this series,
click or tap the screen right there
for another video from videoinfluencers,
click or tap the screen right there.
- As always here in videoinfluencers,
we're helping you build your influence, income, impact
with online video, talk to you later.