Cold emailing doesn't even work. I never get any clients. Sure, Jan. If your cold
emails aren't converting into clients, then you're making one of these mistakes,
guaranteed. Hey! Welcome back. My name is Megan. For plenty of proven tips for
making more money as a client-based business, be sure to hit subscribe and
click on the bell so that you get notified when I upload new content every
Thursday. Cold emailing is like a lot of other things in life. If you don't do it
the right way, it's probably not gonna work. But it doesn't mean that the system
is broken. It means that you're broken! I mean... your approach is probably off. Let's
get into four common cold emailing mistakes that will absolutely kill your
conversion rate and what you should be doing instead. Mistake number one: Your
subject line is spammy. Cold emailing success starts with the subject line.
This is because if your subject line is off, then the recipient isn't even going
to open your email in the first place. In fact, according to Convince&Convert,
35% of email recipients decide whether or not they're going to open an email
based purely on the subject line. By the way, I've got a video all about cold
email subject lines which I will link to in the description below. Your subject
lines should be simple and offer a preview of what the recipient will read
about in the email itself. That's it. No more, no less.
Don't get fancy with emojis and punctuation and subject lines that try
to convey a sense of urgency or FOMO. Those tactics do work in other types of
email marketing but not with cold emails. Your cold email subject line should be
simple and it should make the recipient feel comfortable with you. We're trying
to build trust here. Mistake number two: your emails aren't personalized. Once you
ace the subject line, you need to kick butt with the email itself. I know that a
lot of people say that cold emailing is a numbers game, and they're half right.
But if you send 500 terrible cold emails, it's not going to matter that you sent
500 emails. You're not going to land a client. Spend an extra minute
personalizing every single cold email that you send out and your conversion rates are
gonna be beautiful. Mark my words: people know when they are
receiving an email that you copied and pasted to a ton of other people. It's
very obvious. They're going to know that they're receiving a stale, generic, canned
template. You should be personalizing every single cold email with the
recipient's first name, their company name, and one or two sentences about the
company itself. For instance, because I'm a writer, when I'm sending cold emails, I
will include one or two sentences about a blog that that company previously
published. I will comment on it or tell them that I enjoyed it
or tell them why it really resonated with me. This tells the lead that you did
your homework. You looked into them and you are approaching them as a unique
business, because they are. Are you personalizing every single email? Drop me
a comment and let me know, but be honest! And don't forget that you could actually
copy the five cold email templates that I used to land clients on a consistent
basis. I will leave the link to that in the
description below. Mistake number three is you don't end with a call to action.
You've got an awesome subject line, a great cold email, and then you end it
with, "Hope to hear from you soon!" It's not gonna work. You are responsible for
pushing this relationship forward. They're not going to do it for you. Is
this curl distracting anyone else? Because I can see it out of my
peripherals and it's like... In order to push the relationship forward, you have
to end the email with a call to action or a CTA. My recommendation for a CTA is
that you attempt to get them on the phone. This is because it is so much
easier to land a client on the phone than it is over email. Your CTA needs to
be very specific and it needs to be easy for them to answer. Don't make them do
any work. You don't want to say something like, "Can we talk more over the phone?"
because it's too vague and it doesn't push the relationship forward. If they
just say, "Sure, that sounds great," then you have to send another email to try to
set up a time and find something that works. We want to cut to the chase.
We want to get them on the phone as fast as possible. So instead, ask something
like, "Can we get on a call tomorrow at 1:00?" or "When would be a good time for a
call this Thursday?" or "I'd love to talk more about this - here are three possible
times for a quick call. Which works best for you?"
In these examples, you accomplish two things. One, you push the relationship
forward, and two, you make it really easy for them to schedule that call with you.
Mistake number four is you don't follow up. If you send your cold emails, kick your
feet up, and wait for the clients to start running at you, you're gonna be
waiting for a very long time. No, I mean like a really long time. My clientele
wouldn't be what it is if I didn't follow up. Sometimes, I have to follow up
once. Sometimes twice. People get busy, they forget about you, they get
distracted. You have to give them a little nudge and that's okay,
Don't let that discourage you. If you haven't received a response to your cold
email after two days, don't throw in the towel and walk away. Follow up. We wait
two days because one day is a little too quick, too pushy, and three days is giving
them too much time to start to lose interest completely. You still want to be
somewhat fresh in their mind so they remember who you are and why they're
talking to you. Keep your follow-up email very short, very chill and casual. You can
say something like, "Hi John! Just following up on my last email regarding
blogging for [company name]. I'd still love to talk more." And then end with a CTA
that is clear and concise and easy to respond to, just like you did in your
original cold email. The subject line, the cold email itself, the end of the cold
email, and the two days after you send the cold email. These are four areas that
people tend to kind of mess up when they're sending cold emailing and that's
why they don't end up converting any of these leads into clients. Follow the
advice I've given you in this video and you will see an improvement in your
conversion rates. This is just a tiny taste of what I know about cold emailing and
I've been itching to give you guys more. So next month, I am launching a private
program called The Cold Emailing Formula, where I will be working with a small
group of professionals who are ready and eager to grow their businesses and land
new clients. You get to work with me directly and learn my exact process for
cold emailing step-by-step. If you're interested in learning more about The
Cold Emailing Formula, you can either comment and just tell me you're
interested, or I've included a link in the description where you can learn more
about the course curriculum and also provide your email address if you would
like to connect with me directly and we can talk more and figure out if this
might be the right fit for you. Before you go, please remember to subscribe and
give this video a thumbs up and tell YouTube that you enjoy my content and
I'll see you guys in the next video