We watched Anheuser-Busch torch their valuation, and
now Miller Light is saying, quite literally, hold my beer.
As we go down that same path, and I don't think it's crazy to say that good
looking women in bikinis sell beer, nobody wants to buy beer from Lizzo.
>> Real classy Republican lawmaker Matt Gates shaming the musical artist
Lizzo in response to Miller Light's latest ad.
I mean, I don't even wanna say new ad or latest ad,
because their ad came out before the whole Dylan Mulvaney thing happened.
>> Yeah, but why would a congressperson be expected to know literally
anything about what he's talking about?
So his whole argument about, like, Hannah is a bush over the Dylan Mulvaney thing,
you'd think that, What is the beer company behind Miller Light?
>> A Coors I think.
>> A Coors, that's right, you'd think Coors would know a thing or two.
Except they came out with this ad before anyway to celebrate women's month.
>> Yeah, but what you're talking about is a fact.
>> I know, it's inconvenient.
>> Why are you doing that?
That's not as much fun, is just pretending that it's a new thing.
Because they desperately want to continue the narrative, and
they can't think if they can't find anything new to do that with.
So I guess we'll talk about an old thing and then pretend it's new or whatever.
You said of him, how classy, and you were being sarcastic.
>> Of course, yeah.
>> And I get it, he was being classless with his Lizzo thing,
he was also being misogynistic and racist on purpose.
But my issue with him there and all of them is not that they're not being classy,
it's that they're being ignorant in terms of the timeline and incredibly,
incredibly pathetic and weak.
They're not trying to manipulate me with women in bikinis,
where else am I gonna find women in bikinis?
You little baby, just go literally anywhere else on the Internet.
>> So we have now talked about this far too long without showing you
the ad that has triggered them.
So let's watch the naughty triggering ad that has upset people like Matt Gates.
>> Women were among the very first to brew beer ever, from Mesopotamia to
the Middle Ages, to colonial America, women were the ones doing the brewing.
Centuries later, how did the industry pay homage to the founding mothers of beer?
They put us in bikinis, wow.
Look at this shit, wild, it's time beer made it up to women.
So today, Miller Light is on a mission to clean up not just their shit whole beer
industry's shit.
Miller Light has been scouring the Internet for all this shit and
buying it back, so that he can turn it into good shit for women brewers.
How, you ask?
Ladies, take it away.
>> First, we turn the badge into compost, then we feed compost to warms,
push out beautiful fertilizer.
>> That good shit helps farmers grow quality hops.
>> Which is then donated to women brewers to make their own really good shit.
>> But there's definitely more shit out there in your attic, in the garage,
in your parents basement.
Send any shit you got into Miller Light, and they'll turn that into good shit, too.
So here's to women, because without us, there would be no beer.
>> I never even noticed these ads, never cared about these ads,
wouldn't even ever notice them had it not been for Republicans crying about it.
And I guess cores should send them a check and
thank them because we're talking about them when we otherwise wouldn't.
I don't know.
>> I guess that's true.
>> And by the way I honestly,
I don't remember the last time I saw bikini clad beer ad.
>> I don't remember the last time I saw beer ad, well, in that one,
I guess it was a minute ago.
Yeah, they were harkening back to four decades that is how it was sold.
I remember an episode of Married with Children which was about the filming of
a beer ad that was supposed to be about people in bikinis and everything.
Look, I get that they don't actually care about the ad,
Matt Gates is not actually offended by it, all of this is performative.
If you're conservative, I understand that you don't care, you want to get worked up
into a rage about the women's, but he doesn't care at all.
All of this is as always, a distraction to get you to think that,
I'm a part of a thing that's fighting back against a corporation.
As you support politicians that want to continue the Trump tax cuts and
hand trillions of dollars to the richest people and corporations in the country.
So have fun being a part of this con.
They have an issue with the fact that they acknowledge that women
were instrumental historically to the creation of beer.
Can you imagine if you ever denied one of the successes or
victories of a historic white man?
They would lose their minds, and yet
accurately portraying history causes them to melt down.
And the last story that we were talking about was about sexual harassment, okay?
I know exactly how conservatives would talk about a case like that, not every
place has to be for you, come on, this is like a men's thing or whatever.
And yet in this case, just briefly, something not being about you,
about a man, causes them to freak out, we should take down the entire corporation.
>> What I think is super interesting is how topsy-turvy this
political world is right now, right?
Where just because they want to own the libs,
conservatives who traditionally want women to cover up,
who want to ban porn, who think that teachers are grooming children.
All of a sudden they're like,
we must maintain the bikini clad women in these beer ads.
>> On TV that kids can see.
>> What?
>> Because it's not about an actual principal.
>> No, but nothing makes sense, you're right, it's not about principals,
it's not about anything other than one side likes it, and
since I'm on the other side, I got to hate it.
>> Yeah.
>> By the way, I don't care, I don't care, I don't care about the ad.
I don't care if they decide they wanna go back to using bikini clad women,
I don't care, I don't care.
This is nonsense that has no impact on your life, none, none.
Look, I get it, I get it, ladies, some of you get offended by it,
you don't like to see it, but guess what?
Some women are proud of their bodies,
and some women have no problem being in bikinis, or being depicted that way.
Some women literally wanna be topless as they walk through the streets of
New York city, they want that to be legalized, I don't care, I don't care.
Look, I think it's a completely made up manufactured drama
100% that's meant to distract us with nonsense fighting, who cares?
Companies put out ads that they think will help them maximize their profits,
that's why they do it.
Okay, Republicans know this, Democrats know this, everyone knows this.
Are we just gonna spend the entirety of this fiscal year focusing on beer ads,
is that what Matt Gates got elected to do?
>> There's nothing more anarchist parian than referring to it as
the fiscal year in casual conversation [LAUGH].
You do actually think about fiscal years, yeah, you're 100% right, they make ads.
Back in the 80s, they made the bikini ads to manipulate men, right now,
you could say they're making that ad to manipulate women,
because that's what they do, Mackie, that's what they do.
>> But that's exactly right.
And I get it, I get that I'm supposed to watch that ad and be like, girl boss.
>> I mean, I learned something, I thought it was interesting.
>> I learned nothing, and I don't care, I just don't.
I think it's patronizing, like, to pander to us the way they do.
>> It's an ad, they're all patronizing, they want you to patronize their business
so they patronize you, that's what an ad is.
>> That's exactly right, so you know what I do?
I ignore it, I tune it out.
I got to be honest with you the reason why I didn't learn anything from it is cuz I
was so bored that I started thinking about other things,
because it's just an advertisement for beer.
That's it, that's all it was.
>> Yeah. >> That's all it was.
>> Yes, yes, and by the way, them producing one ad that doesn't have
bikinis in it is not the government banning bikinis or anything.
It's the decision of one ad team for one ad, whatever.
Also, another fact, he said,
they wanna crater the stock price like Anheuser-Busch.
There is almost nothing more frustrating in our job than people just repeatedly
saying something that has absolutely no bearing on reality, and
it being incredibly easy to verify.
>> Yeah. >> Their stock has not cratered.
>> Let's talk about that, let's actually give you the receipts on that,
graphic three.
A quick look at the Anheuser-Busch stock chart shows the company
at its one year high of $66.57 on April 3 of 2023,
by April 12, the price dropped to $63.38.
However, the retail investors, just like the beer buying public,
apparently have a short memory by May 4, stocks were back up to $65.90.
In all, Anheuser-Busch is up by nearly 11% over the past six months.
I bet the fact that we spent an insane amount of time talking about Bud Light had
something to do with it.
Could it be, perhaps that Bud Light, or I should say,
Anheuser-Busch, much like Kors, much like any other company,
engages in advertising practices meant to drum up conversation about their product?
Could it be?
>> No, it couldn't.
Yeah, and by the way, it's not like this is new highs or anything,
two years ago their stock price is higher.
If you look at it over five years, this is just natural variation, that entire thing.
But for me, I think boycotts can be perfectly justified,
I just would prefer that they be rational.
But how can you expect that conservatives are gonna be any more rational with their
next boycott?
When they launch a boycott, it doesn't do anything, but every one of them is
convinced that it destroyed the company that is still very much there.
There's just no facts anymore, there's no shared information,
there no reality we can all point to and say, I might have different aspirations,
but I at least accept that that thing exists.