Welcome back everybody.
Yay, this is such a cool collaboration
that we get to talk to you about.
We have virgin here and sea trees
and we're gonna get into how you
guys came together. But first,
let's talk about this beer right here.
Yeah, this is. What do we have?
Reclaim the CIPA.
OK, that's our collaboration
with sea trees. It's a West Coast IPA
by the way. This is Mackenzie
Mackenzie with Virgin thank you.
We get right to the beer.
We forget introductions
and Elena of course cheers.
So this is the collaboration.
With Virgin that you created with sea trees,
yeah, absolutely.
We have learned about this
amazing organization with a really
innovative approach to helping
reverse climate change and decided
to brew a beer to support their
cause. This is so cool and
look at this scan. By the way,
can we give a little shout out to this?
Who designed this?
I'm actually the designer, I know,
I know. You are. Thank you.
Yeah, it's the beer is very
talented and inspiring.
The causes inspiring we're so
stoked it's got help. On there,
because apparently you know,
seaweed growing seaweed is a great
way to help reverse climate change.
Yeah, so let's talk about that.
Elena, I know that's your expertise here.
Kelp forests. What is sea trees doing
to try to help build that back?
So we're planting and restoring
coastal ecosystems around the world.
Kelp is just one of the ones that we do.
It's it's our local project,
so we have two spots in California and Bergen
is supporting our project in Palos Verdes OK,
and so the special thing about kelp is
it is part of these type of ecosystems.
Called blue carbon ecosystems and they
just pull carbon out of the atmosphere and
they stored in the ocean store in the ground.
So yeah, kelp grows 2 feet a day.
It stores and seeing the amount of
carbon and it's just, you know,
it's helping us reverse climate
change and protect the ocean.
And with vergence help,
we're going to be restoring
about 2000 feet or square feet.
Sorry, 2000 square
feet and the fact that it grows that
quickly once you start getting it going,
it'll hopefully have these big
effects right on marine life.
Everything else. Let's talk about that.
As reforesting kelp,
I mean that's something that you
don't hear about as much, right?
You think about it on the land.
I guess people planting trees, but the
importance of this as you mentioned it,
sequesters the carbon, right?
What else does it do for
the health of the planet?
Yeah, so it's home to hundreds and
hundreds of species of animals.
And because of you know human activity,
human activity over the last 100 years,
we've kind of just wiped out the
the kelp forest in California.
About 90% is just gone.
So what we do instead of.
Actually planting help.
We do plant mangroves and coral reefs.
But with kelp,
we actually go down and we smash a little
urchins which are eating all the kelp.
OK, so there's these kelp
barons and it's urchin barrens.
And they just like kind of
devour the kelp and make these
little deserts under the water.
So it's about risk.
Yeah, so we go down there,
we smash those little guys,
and then the help will grow back
almost in days you could see it.
You can see it.
You're getting rid of that invasive
species that's ruining the kelp.
That's awesome that you're doing this.
Thank you. I think a lot of us know
the kelp forest that Lillian Cove.
We know it's full of life.
Right there, and there's beer,
by the way, is delicious.
What type of beer am I drinking here?
Thank you. It's a West Coast IPA
and what's really cool about this
is that every single pint sold goes
to restoring these kelp forests.
So yeah, we're releasing this tomorrow
at an Arbor anniversary event for
celebrating our downtown location
and in Little Italy off Kettner.
So we're super stoked to get
this out in the wild,
reclaiming the sea quite literally.
All the reclaim this CIPA it is so good.
I love the amount of hops.
I mean you always.
Like amazing beer there at
Virgin that we always love and so
tomorrow's the party everyone's
invited. Yeah, when and where
at the Arbor on Kettner Blvd.
It's our downtown location,
full kitchen we're gonna have
delicious ocean inspired specials,
tons of exciting, exciting events.
It's going to be an immersive experience.
It's we're family friendly location.
Obviously beer is 21 plus,
but we've got a dog friendly patio.
It should be a really really big bash and
proceeds from that event on Saturday.
Actually go towards supporting sea trees.
Well, so we're doubling down on the donation
here from both the beer and the event,
and we only have a few seconds left.
But this is a good looking shirt too.
Did you design that I did? I did.
He wanted to have fun with it.
You know, gross so good.
So you're so talented.
Grow seaweed.
And that's a really fun shirt.
I like that a lot here.
Great beer, great you know.
Obviously merchandise too.
And it also supports such a good cause.
So thank you for explaining
what sea trees does.
I think all of us that live along the
coast can appreciate the hard work
that it takes to help keep it healthy.
Yeah, so see you hopefully there tomorrow.
They're Arbor location Virgin Brewing.
Cheers ladies too.
Yeah alright, thanks for joining us everyone.
And Congrats on getting married.
Thank you,
thank you so you just got
married off the market now.