here are six tips for creating a product
promotional video using just your
smartphone specifically how do we make
our product promotional videos go from
looking like this to looking like this
the CN 1600 plastic welder is a robust
versatile plastic welding tool let's go
find out
tip number one stabilize your shot get
all of that shake out of your video so
that your customers can see your product
clearly without getting completely
motion sick you can do this really
easily using a smartphone to tripod
attachment you just clip in your
smartphone and then you can attach the
smartphone to any device that you attach
attach your camera to already a video is
looking much better tip number two find
a setting that looks good and that
complements your product finding the
right setting to film your promotional
video is a quick free and easy way to
make your promotional video look so much
more professional you can also use your
setting to help subconsciously tell a
story about your product for me I wanted
to show that my product was a rugged and
robust power tool so I went and got some
wood and I created a setting that look
rugged and warm and it's looking good
tip number three add some light
typically smartphones aren't too good in
low light conditions so if you want your
product to look really nice you want to
add extra light to your shop you can do
this by shooting near a window that has
lots of light coming in or you can use
something like these light boxes that I
use or you could also use painters
lights with some baking paper click over
the front to diffuse and soften the line
excellent our video is looking really
good tip number four add some smooth
movement to your shots
adding smooth movement to your shots can
help your customers to better see and
fully appreciate your product it also
just looks really cool now I use three
tools for adding smooth movement to my
shots
the first tool was a lazy susan
really easy to use I just put the lazy
susan down for my product on it and gave
it a spin and I had this really nice
rotating shot the second tool that I
used was just my tripod with just tooled
the links I was able to rock my phone
backwards and forwards and they've got
us some nice in-and-out footage and the
third tool is a camera slider these are
great you can go from side to side up
and down and in and out with these ones
now if you don't have any of those you
could also just use something from
inside of your toddler's toy box it
actually worked alright tip number five
show your product in action the action
shot of your product is priceless for
making a customers feel confident that
your product is exactly what they're
looking for and that your product is
going to do exactly what they expected
to do and finally tip number six take
lots of footage and only keep the best
bits not every piece of footage that you
capture is going to look good most of
its going to look terrible actually so
take some time and cut out all the bad
parts and only keep the best bits this
will make your video look so much more
professional and it'll make your videos
so much more engaging now to find out
how to edit your video using just your
smartphone you can head over to my
website at millsmotion.com/ecwid
ecwid there I've got another quick
tutorial which shows you how you can cut
out and keep only the best bits of your
video as well as how you can add some
music and text and transitions and stuff
you can do it on both your Android and
iOS devices finally once you're done
editing your video it's time to add your
new promotional video to your ecwid
product page the easiest way to do this
is to upload your video to YouTube first
once your video is on YouTube copy the
embed code from underneath your video
then head back over to your ecwid
product page and paste the embed code
into your product description and there
we have it a professional-looking
product promotional video made with just
your iPhone I'm Steve from Mills motion
the place to go to discover how to grow
your business with online video and this
has been a video
for my friends at daiquiri and we're
both wishing you all the best
creating your next promotional video
thank you so much for watching